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Content Analyst

News Corporation, New York, NY, United States


Password: 75,000 - 100,000
Please note: This role is not eligible for visa sponsorship.
Key Responsibilities: Editorial Analytics & Content Strategy Analyze website traffic, reader engagement, and content performance metrics to identify trending topics and reader preferences
Track article performance across different platforms (website, social media, newsletters) and provide insights on optimal publishing strategies
Monitor competitor content and market trends to identify coverage opportunities and content gaps
Assist the Data Science team in developing predictive models to forecast article performance and reader interest in emerging topics
Create self-serve dashboards for editorial staff to track story performance and audience engagement
Audience Development & Engagement Guide the activation of segmentation and analyze reader behavior patterns, and subscription conversion metrics
Identify opportunities to grow and retain readership through data-driven content recommendations
Analyze social media engagement and viral content patterns to optimize distribution strategies
Track subscriber acquisition, retention, and churn rates to inform content and marketing strategies
Develop A/B testing frameworks for headlines, article formats, and publishing schedules
Business Intelligence & Revenue Analytics Analyze subscription patterns, advertising performance, and revenue metrics
Track the effectiveness of paywall strategies and membership conversion rates
Monitor email newsletter performance and reader engagement across different content formats
Provide insights on content monetization opportunities and reader willingness to pay
Support business development with market analysis and competitive intelligence
Required Qualifications: Education & Experience Bachelor's degree in Economics, Statistics, Data Science, Computer Science or related field
3-5 years of experience in data analysis, preferably in media, publishing, or digital media
Experience working in fast-paced, deadline-driven environments
Demonstrated ability to work collaboratively with editorial and content teams
Technical Skills Advanced proficiency in SQL and Statistical analysis
Expert-level skills in data visualization tools (Tableau, Power BI, or similar)
Strong programming skills in Python
Experience with web analytics platforms (Google Analytics, Adobe Analytics)
Familiarity with Cloud Computing Environments like AWS, GCP, Azure
Knowledge of A/B testing methodologies and statistical significance
Communication & Editorial Skills Exceptional ability to translate complex data findings into clear, actionable recommendations
Strong presentation skills with experience presenting to senior leadership and editorial teams
Understanding of digital media and content creation / publishing workflows
Ability to work under tight deadlines and adapt to breaking news situations
Experience facilitating data-driven discussions and guiding strategic decision-making
Preferred Qualifications: Previous experience in media, journalism, or publishing industry
Background in digital marketing or audience development
Knowledge of subscription business models and reader revenue strategies
Experience with machine learning techniques for content recommendation systems
Familiarity with email marketing platforms and newsletter analytics
Understanding of SEO principles and search trend analysis
Note: This position follows our hybrid work model; however, in-office expectations may adjust based on business needs.
In addition to compensation, the company provides eligible employees a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce.
As an equal opportunity employer, the New York Post does not discriminate in hiring or the terms and conditions of employment because of an individual’s race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law. The New York Post will consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship.
Pay Range: 75,000 - 100,000
At the New York Post, we’re passionate about providing readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can – with wit, irreverence and authority.
OUR BRANDS: Include The New York Post (https:/
ypost.com/) : expert news, extensive, award-winning sports coverage, and insider commentary, Page Six (https://pagesix.com/) : an influential leader in celebrity and entertainment news, Decider.com : helping the on-demand generation discover the best streaming content, and Alexa (https:/
ypost.com/alexa/) : our luxury lifestyle print edition focused on the best in luxury fashion, real estate and travel.
OUR REACH: People love us. We are one of the largest growing digital networks, averaging over 90 million unique visitors a month! Our social footprint continues to expand across Facebook (https://www.facebook.com/NYPost/), Twitter (https://twitter.com
ypost), Instagram (https://www.instagram.com
ypost/?hl=en), TikTok (https://www.tiktok.com/@nypost?lang=en), and YouTube (https://www.youtube.com/@nypost/videos), where our videos average 313 million monthly views.
OUR PEOPLE: The Post team is a group of diverse, creative, passionate minds – ever evolving and innovating. We believe news doesn’t have to be boring to be news… so we make sure it isn’t!
OUR GROWTH: An ever evolving multi-platform media company, we span print, digital, video, social, podcast, app, commerce/affiliate, original TV programming, and Post Sports+ (https:/
ypost.com/account/subscribe), our newly launched Sports membership experience!
We’re growing. Come join us!

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