Nashville Public Radio is hiring: Director, Media +Influencer in New York
Nashville Public Radio, New York, NY, United States
About Us We imagine the new . Inspire the next. And use the power of our creativity to help build up those around us. At Allison, we provide a limitless environment where you can build, create, and grow. Our openly collaborative and highly supportive culture is free from bureaucracy and red tape. With over 1,000 innovators from diverse backgrounds, we break new ground for world-class clients across 50 global markets and dozens of industries. We believe in creating a space where everyone can freely express their opinions, share their ideas and dreams for the future, and be themselves.
We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients\' businesses forward while helping everyone on the team learn and grow together. Our shared ideal of the builder\'s mindset is limitless and available to everyone, and we push the boundaries to create new and innovative solutions for our clients and ourselves.
We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace. If you\'re ready to join a team that pushes you to be your best, supports you every step of the way, and celebrates your successes, welcome to the Allison family.
Overview Looking for a Director, Media +Influencer to lead earned media strategy across both traditional and emerging channels. This role is ideal for a media relations professional with 5+ years of experience who has evolved beyond legacy pitching to embrace today’s fragmented, hyper-connected media landscape.
You’ll be responsible for crafting and executing integrated media strategies that include top-tier press, newsletter journalists (e.g., Substack), social-first publishers, influencer-reporters, podcast producers, Reddit mods, and niche community leaders (i.e. Fandom). You understand that “media” now lives across platforms and personalities—and you know how to reach the people who shape conversation across them.
Responsibilities Lead earned media outreach across traditional and modern channels—press, newsletters, podcasts, Reddit, Fandom, and influencer-led news
Develop and source storylines that resonate across verticals, platforms, and audience types
Build and maintain relationships with journalists, creators, podcasters, and moderators; be a part of specific groups/subscribe actively to subreddits, Substack, etc.
Identify and pitch into emerging storytelling formats and distribution methods; consider new ways of reaching those who have influence in creating original content
Collaborate cross-functionally with PR strategy, social, and influencer teams to ensure earned efforts are insight-driven and integrated
Monitor and report on media trends, alternative media platforms, and coverage opportunities
Qualifications 5+ years of earned media experience in an agency, in house or newsroom setting
Proven media placements across national, lifestyle, or niche press—plus experience pitching podcasts, newsletters, or creator-journalists
Strong understanding of alternative media ecosystems: Substack, Reddit, YouTube news, Podcast culture, Fandom, social publishers, etc.
Curious, adaptive, and fluent in how conversations move across media, creators, and communities
Specific interest in technology, the creator economy, the evolution of AI & culture and other categories frequently covered within emerging media.
Benefits A hybrid work environment with a home and office schedule (2+ days in the office per week) and work-from-anywhere weeks
Comprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance)
Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays)
Four-week sabbatical every five years of employment
Exceptional parental leave benefits
Global mentorship and networking programs
Monthly cell phone reimbursement
401k savings and employee stock purchase plan
Volunteer hours (20 hours annually) for designated nonprofit partners and personal choice
Globally driven DEI initiatives (Employee Advocacy Groups, DEI committee)
Career growth opportunities, such as Allison University (multi-day customized training for each level)
Equal Opportunities Our founding vision was to create a positive and entrepreneurial environment where talented people thrive –creativity-killing bureaucracy… doesn’t .
We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.
Compensation In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100K-$150K. Actual compensation is influenced by a wide array of factors, including but not limited to skill set, level of experience, and location.
In addition to medical, dental, and vision coverage, we offer a generous unlimited PTO plan, 401k program, and comprehensive benefits plan. Additional perks and benefits include a month-long sabbatical, active employee advocacy groups, globally driven DEI initiatives, wellness days, summer Fridays, and learning and development programs for our employees.
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We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients\' businesses forward while helping everyone on the team learn and grow together. Our shared ideal of the builder\'s mindset is limitless and available to everyone, and we push the boundaries to create new and innovative solutions for our clients and ourselves.
We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace. If you\'re ready to join a team that pushes you to be your best, supports you every step of the way, and celebrates your successes, welcome to the Allison family.
Overview Looking for a Director, Media +Influencer to lead earned media strategy across both traditional and emerging channels. This role is ideal for a media relations professional with 5+ years of experience who has evolved beyond legacy pitching to embrace today’s fragmented, hyper-connected media landscape.
You’ll be responsible for crafting and executing integrated media strategies that include top-tier press, newsletter journalists (e.g., Substack), social-first publishers, influencer-reporters, podcast producers, Reddit mods, and niche community leaders (i.e. Fandom). You understand that “media” now lives across platforms and personalities—and you know how to reach the people who shape conversation across them.
Responsibilities Lead earned media outreach across traditional and modern channels—press, newsletters, podcasts, Reddit, Fandom, and influencer-led news
Develop and source storylines that resonate across verticals, platforms, and audience types
Build and maintain relationships with journalists, creators, podcasters, and moderators; be a part of specific groups/subscribe actively to subreddits, Substack, etc.
Identify and pitch into emerging storytelling formats and distribution methods; consider new ways of reaching those who have influence in creating original content
Collaborate cross-functionally with PR strategy, social, and influencer teams to ensure earned efforts are insight-driven and integrated
Monitor and report on media trends, alternative media platforms, and coverage opportunities
Qualifications 5+ years of earned media experience in an agency, in house or newsroom setting
Proven media placements across national, lifestyle, or niche press—plus experience pitching podcasts, newsletters, or creator-journalists
Strong understanding of alternative media ecosystems: Substack, Reddit, YouTube news, Podcast culture, Fandom, social publishers, etc.
Curious, adaptive, and fluent in how conversations move across media, creators, and communities
Specific interest in technology, the creator economy, the evolution of AI & culture and other categories frequently covered within emerging media.
Benefits A hybrid work environment with a home and office schedule (2+ days in the office per week) and work-from-anywhere weeks
Comprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance)
Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays)
Four-week sabbatical every five years of employment
Exceptional parental leave benefits
Global mentorship and networking programs
Monthly cell phone reimbursement
401k savings and employee stock purchase plan
Volunteer hours (20 hours annually) for designated nonprofit partners and personal choice
Globally driven DEI initiatives (Employee Advocacy Groups, DEI committee)
Career growth opportunities, such as Allison University (multi-day customized training for each level)
Equal Opportunities Our founding vision was to create a positive and entrepreneurial environment where talented people thrive –creativity-killing bureaucracy… doesn’t .
We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.
Compensation In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100K-$150K. Actual compensation is influenced by a wide array of factors, including but not limited to skill set, level of experience, and location.
In addition to medical, dental, and vision coverage, we offer a generous unlimited PTO plan, 401k program, and comprehensive benefits plan. Additional perks and benefits include a month-long sabbatical, active employee advocacy groups, globally driven DEI initiatives, wellness days, summer Fridays, and learning and development programs for our employees.
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