Manager, Influencer & PR, Erborian Job at L'Occitane en Provence in New York
L'Occitane en Provence, New York, NY, United States
ABOUT ERBORIAN
At Erborian, we leverage the power of Korean Skincare to boost both your skin & self-esteem. We combine centuries of Korean beauty rituals with cutting‑edge science to deliver visible, immediate and effortless results – empowering you to own your skin and your confidence. With a strong double‑digit growth, Erborian is currently expanding in the U.S. market. We are seeking a Communication, PR and Brand Director to continue building brand awareness, elevate brand desirability, and advocacy through holistic, purpose‑driven communication.
JOB SUMMARY
Erborian is seeking a Manager of PR & Influencer Marketing to support the Director of PR & Brand Communication in executing culturally relevant, performance‑driven programs that drive brand awareness, earned media value, and retail impact within the U.S. market. This role requires a strong executor with proven experience building and managing structured influencer programs at scale. The ideal candidate brings deep knowledge of the beauty influencer landscape, established creator relationships within beauty and lifestyle, and a demonstrated track record of driving organic community growth.
JOB RESPONSIBILITIES
Influencer Marketing
Execute Erborian’s U.S. influencer strategy across mega, macro and micro creators, driving structured and sustained community growth and retention.
Maintain strong, active relationships with talent managers, agents and independent creators.
Proactively nurture top organic brand fans and high‑potential creators, converting early affinity into retained brand love.
Lead paid influencer partnerships end‑to‑end, including negotiation, usage rights management, contracting, briefing, execution and performance reporting.
Oversee evergreen gifting and VIP seeding strategy, ensuring organized, updated and strategic list management.
Manage a high‑volume influencer program with strong organization, cadence and consistent touchpoints.
Continuously cultivate and expand creator relationships aligned with Erborian’s heritage and skincare authority.
Identify high‑performing organic content and flag opportunities for paid amplification.
Ensure creator briefs are structured to support both organic storytelling and paid usage.
Support the development and future launch of an affiliate program.
Lead influencer event execution and vendor coordination.
PR Strategy & Earned Media
Support execution of U.S. PR strategy in partnership with agency.
Lead launch mailers and support pitch development.
Cultivate relationships with editors and tastemakers.
Track earned placements and EMV impact.
Performance, Reporting & EMV Strategy
Own KPI tracking across influencer and PR programs.
Monitor EMV performance, community growth metrics, and pacing towards goals.
Provide performance insights and recommendations to refine programming.
Support analysis of influencer activations’ impact on retail performance.
Brand Identity, Self‑Esteem Advocacy & Social Impact
Act as a self‑esteem advocate, ensuring campaigns and products promote authentic confidence, and emotional well‑being.
KEY PERFORMANCE INDICATORS
EMV Growth
Influencer Community Growth + Retention
UGC Volume & Quality
Paid Influencer Performance
REQUIREMENTS
3‑4 years of experience in influencer marketing within beauty and/or skincare
Proven experience managing a high‑volume, organized influencer program
Established relationships within the beauty, skincare, and wellness influencer space
Demonstrated track record of driving organic community growth and sustained creator engagement
Strong understanding of negotiating, influencer contracts, usage rights, content briefing, and campaign execution
Experience operating within retail‑led environments
Analytical mindset with fluency in EMV tracking and performance reporting
Team player with strong worth ethic
WHY JOIN US?
Lead a fast‑growing brand’s communication and visibility in one of the brand’s most exciting and strategic markets, with strong growth, opportunities, and new exciting partnerships to come.
Drive purposeful communication that blends beauty, confidence, and cultural relevance.
Collaborate with passionate, international teams across marketing, media, and creative.
Thrive in a dynamic, entrepreneurial, and inclusive environment — where ideas truly come to life.
PHYSICAL & TRAVEL REQUIREMENTS
Be in our New York office 2‑3 days a week for team meetings and to ensure great teams synergies.
The compensation for this role ranges from $90,000 – $95,000 (based on skills, experience and with differentials applied if outside of NYC.)
All Applicants: L'Occitane's Privacy Statement
United States Applicants Only: Employee Rights
FMLA: Posters
FMLA Special Rules for Returning Military Members (USERRA)
#J-18808-Ljbffr
In Summary: Erborian is seeking a Manager of PR & Influencer Marketing . The role requires a strong executor with proven experience building and managing structured influencer programs at scale . The ideal candidate brings deep knowledge of the beauty influencer landscape, established creator relationships within beauty and lifestyle, and a demonstrated track record of driving organic community growth .
En Español: En Erborian, estamos aprovechando el poder del cuidado de la piel coreano para impulsar tu piel y autoestima. Combinamos siglos de rituales de belleza coreanos con ciencia avanzada para ofrecer resultados visibles, inmediatos y sin esfuerzo que te capaciten a poseer tu propia piel y su confianza. Con un fuerte crecimiento de dos dígitos, Erborián se está expandiendo actualmente en el mercado estadounidense. Buscamos un Director de Comunicación, Relaciones Públicas y Marcas para continuar construyendo conciencia de marca, elevar la deseableza de marca y promover la comunicación holística e influyente. Estrategia de influencers en mega, macro y micro creadores, impulsando el crecimiento estructurado y sostenido de la comunidad y su retención. Mantener relaciones fuertes y activas con gerentes de talentos, agentes y creadores independientes. Cultivar proactivamente a los principales aficionados a las marcas orgánicas y a los creadores altamente potenciales, convirtiendo la afinidad temprana en un amor por la marca conservado. Dirigir asociaciones de influencer pagadas de extremo a extremo, incluyendo negociación, gestión de derechos de uso, contratación, presentación de informes, ejecución e información sobre desempeño. Supervisar una estrategia de regalo perdurable y semilla VIP, garantizando una lista organizada, actualizada y estratégica. Gestionar un programa de influenciadores de alto volumen con una organización sólida, cadencia y puntos de contacto consistentes. Continuamente cultivar y expandir las relaciones entre creadores para alinearse con el patrimonio de Erb's y la autoridad afiliada a los medios de comunicación. Identificar altos resultados y amplificación del rendimiento. Estrategia de Relaciones Públicas en asociación con la agencia. Lider lanzadores de correos y apoyo al desarrollo del pitch. Cultivar relaciones con los editores y creadores de saborizantes. Seguir las colocaciones ganadas e impacto EMV. Performance, Reporting & EMV Strategy Own KPI tracking a través de programas de influencers y PR. Monitorear el rendimiento EMV, métricas de crecimiento comunitario, y avanzar hacia metas. Proporcionar conocimientos sobre el desempeño y recomendaciones para refinar la programación. Apoyar el análisis de actividades de influenciador Impacto en el desempenso minorista. Brand Identity, Self-Esteem Advocacy & Social Impact Act como un defensor de la autoestima, asegurando que las campañas obtenidas y promoviendo confianza auténtica y bienestar.
At Erborian, we leverage the power of Korean Skincare to boost both your skin & self-esteem. We combine centuries of Korean beauty rituals with cutting‑edge science to deliver visible, immediate and effortless results – empowering you to own your skin and your confidence. With a strong double‑digit growth, Erborian is currently expanding in the U.S. market. We are seeking a Communication, PR and Brand Director to continue building brand awareness, elevate brand desirability, and advocacy through holistic, purpose‑driven communication.
JOB SUMMARY
Erborian is seeking a Manager of PR & Influencer Marketing to support the Director of PR & Brand Communication in executing culturally relevant, performance‑driven programs that drive brand awareness, earned media value, and retail impact within the U.S. market. This role requires a strong executor with proven experience building and managing structured influencer programs at scale. The ideal candidate brings deep knowledge of the beauty influencer landscape, established creator relationships within beauty and lifestyle, and a demonstrated track record of driving organic community growth.
JOB RESPONSIBILITIES
Influencer Marketing
Execute Erborian’s U.S. influencer strategy across mega, macro and micro creators, driving structured and sustained community growth and retention.
Maintain strong, active relationships with talent managers, agents and independent creators.
Proactively nurture top organic brand fans and high‑potential creators, converting early affinity into retained brand love.
Lead paid influencer partnerships end‑to‑end, including negotiation, usage rights management, contracting, briefing, execution and performance reporting.
Oversee evergreen gifting and VIP seeding strategy, ensuring organized, updated and strategic list management.
Manage a high‑volume influencer program with strong organization, cadence and consistent touchpoints.
Continuously cultivate and expand creator relationships aligned with Erborian’s heritage and skincare authority.
Identify high‑performing organic content and flag opportunities for paid amplification.
Ensure creator briefs are structured to support both organic storytelling and paid usage.
Support the development and future launch of an affiliate program.
Lead influencer event execution and vendor coordination.
PR Strategy & Earned Media
Support execution of U.S. PR strategy in partnership with agency.
Lead launch mailers and support pitch development.
Cultivate relationships with editors and tastemakers.
Track earned placements and EMV impact.
Performance, Reporting & EMV Strategy
Own KPI tracking across influencer and PR programs.
Monitor EMV performance, community growth metrics, and pacing towards goals.
Provide performance insights and recommendations to refine programming.
Support analysis of influencer activations’ impact on retail performance.
Brand Identity, Self‑Esteem Advocacy & Social Impact
Act as a self‑esteem advocate, ensuring campaigns and products promote authentic confidence, and emotional well‑being.
KEY PERFORMANCE INDICATORS
EMV Growth
Influencer Community Growth + Retention
UGC Volume & Quality
Paid Influencer Performance
REQUIREMENTS
3‑4 years of experience in influencer marketing within beauty and/or skincare
Proven experience managing a high‑volume, organized influencer program
Established relationships within the beauty, skincare, and wellness influencer space
Demonstrated track record of driving organic community growth and sustained creator engagement
Strong understanding of negotiating, influencer contracts, usage rights, content briefing, and campaign execution
Experience operating within retail‑led environments
Analytical mindset with fluency in EMV tracking and performance reporting
Team player with strong worth ethic
WHY JOIN US?
Lead a fast‑growing brand’s communication and visibility in one of the brand’s most exciting and strategic markets, with strong growth, opportunities, and new exciting partnerships to come.
Drive purposeful communication that blends beauty, confidence, and cultural relevance.
Collaborate with passionate, international teams across marketing, media, and creative.
Thrive in a dynamic, entrepreneurial, and inclusive environment — where ideas truly come to life.
PHYSICAL & TRAVEL REQUIREMENTS
Be in our New York office 2‑3 days a week for team meetings and to ensure great teams synergies.
The compensation for this role ranges from $90,000 – $95,000 (based on skills, experience and with differentials applied if outside of NYC.)
All Applicants: L'Occitane's Privacy Statement
United States Applicants Only: Employee Rights
FMLA: Posters
FMLA Special Rules for Returning Military Members (USERRA)
#J-18808-Ljbffr
In Summary: Erborian is seeking a Manager of PR & Influencer Marketing . The role requires a strong executor with proven experience building and managing structured influencer programs at scale . The ideal candidate brings deep knowledge of the beauty influencer landscape, established creator relationships within beauty and lifestyle, and a demonstrated track record of driving organic community growth .
En Español: En Erborian, estamos aprovechando el poder del cuidado de la piel coreano para impulsar tu piel y autoestima. Combinamos siglos de rituales de belleza coreanos con ciencia avanzada para ofrecer resultados visibles, inmediatos y sin esfuerzo que te capaciten a poseer tu propia piel y su confianza. Con un fuerte crecimiento de dos dígitos, Erborián se está expandiendo actualmente en el mercado estadounidense. Buscamos un Director de Comunicación, Relaciones Públicas y Marcas para continuar construyendo conciencia de marca, elevar la deseableza de marca y promover la comunicación holística e influyente. Estrategia de influencers en mega, macro y micro creadores, impulsando el crecimiento estructurado y sostenido de la comunidad y su retención. Mantener relaciones fuertes y activas con gerentes de talentos, agentes y creadores independientes. Cultivar proactivamente a los principales aficionados a las marcas orgánicas y a los creadores altamente potenciales, convirtiendo la afinidad temprana en un amor por la marca conservado. Dirigir asociaciones de influencer pagadas de extremo a extremo, incluyendo negociación, gestión de derechos de uso, contratación, presentación de informes, ejecución e información sobre desempeño. Supervisar una estrategia de regalo perdurable y semilla VIP, garantizando una lista organizada, actualizada y estratégica. Gestionar un programa de influenciadores de alto volumen con una organización sólida, cadencia y puntos de contacto consistentes. Continuamente cultivar y expandir las relaciones entre creadores para alinearse con el patrimonio de Erb's y la autoridad afiliada a los medios de comunicación. Identificar altos resultados y amplificación del rendimiento. Estrategia de Relaciones Públicas en asociación con la agencia. Lider lanzadores de correos y apoyo al desarrollo del pitch. Cultivar relaciones con los editores y creadores de saborizantes. Seguir las colocaciones ganadas e impacto EMV. Performance, Reporting & EMV Strategy Own KPI tracking a través de programas de influencers y PR. Monitorear el rendimiento EMV, métricas de crecimiento comunitario, y avanzar hacia metas. Proporcionar conocimientos sobre el desempeño y recomendaciones para refinar la programación. Apoyar el análisis de actividades de influenciador Impacto en el desempenso minorista. Brand Identity, Self-Esteem Advocacy & Social Impact Act como un defensor de la autoestima, asegurando que las campañas obtenidas y promoviendo confianza auténtica y bienestar.