Manager, Activation
IPG Mediabrands, New York City, NY, United States
Duration: Full Time
Manager, Activation
Responsibilities:
* Have working knowledge of Local TV, Radio, Network Radio and Digital Audio.
* Work with Strategy team to understand goals, address client needs, and communicate results and insights as needed.
* Working side-by-side with Director to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective.
* Support the buying and execution process across Digital Direct and Terrestrial channels, partnering with leadership on negotiations.
* Overseeing and managing the media campaign stewardship process, including performance reporting, system-entry, direct billing, and reconciliation process.
* Analyze campaign performance and translate data into clear insights and actionable optimizations.
* Maintain accurate reporting for client-savings and client budgets.
* Act as a key contributor in investment discussions, providing informed recommendations based on performance, marketplace trends, and campaign learnings.
* Develop and maintain strong relationships with station representatives, management and owners to ensure GEICO receive top-level attention.
* As requested, collaborate with media partners to develop strategic opportunities that enhance Local Investment efforts.
* Develop and support successful partnerships with Orion partners that can enhance GEICOs' local investment.
* Create and maintain strong relationships with internal and external teams.
* Ensure proper post-buy analyses are prepared and shared with Director.
* Maintain current knowledge of marketplace conditions and economic indicators that impact local channels.
Qualifications:
* Fluent user of Microsoft Office - specifically Excel, PowerPoint, and Word.
* Must have advanced knowledge of using Prisma and Media Ocean.
* Working knowledge of third-party ad serving and measurement platforms (e.g. DCM, IAS), including tagging, tracking, and performance verification.
* Strong knowledge of media math formulas and concepts.
* Experience juggling multiple work priorities
* Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines.
* Experience working across several media channels and a curiosity in emerging media platforms
* Experience working with large data sets and understanding of methodologies for evaluating data
* Ability to effectively manage costs while exceeding performance and viewability goals.
* Excellent presentation and communication skills.
* Demonstrates strong written and verbal communication skills, along with excellent listening abilities.
* Thrives in a collaborative, team-oriented environment.
* Conveys thoughts, ideas, feelings, and decisions in a clear, concise, and appropriate manner.
* Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally centric teams.