Freelancer Account Director, Influencer Job at Weber Shandwick in New York

Overview

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Account Director, Influencer Strategy

Responsibilities

• Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight


• Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives


• Effectively knows how to drive an influencer marketing program forward and manage a team to ensure influencer contracts are negotiated and content is delivered swiftly and on time


• Lead end-to-end influencer procurement process from influencer recommendations, content reviews, content posting and reporting


• Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks


• Spearhead high profile activations and campaigns for some of our top tech, consumer, and CPG clients


• Provide expert counsel to clients and colleagues on social/digital/influencer best practices


• Lead a high-performing team; mentor and develop junior team members

Qualifications

• 8+ years of experience, preferably within an agency environment


• Is comfortable working in a team setting, is not an independent contributor


• Strong understanding of the overall media and social landscape, with an emphasis on digital experience


• Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners


• Deep expertise in managing influencer programs


• Strong knowledge of social platforms, including paid amplification and campaign optimization


• Strong understanding of marketing funnel analytics & KPIs


• Familiarity with a broad set of social, media and influencer analytics tools


• Detail-oriented, multi-tasker with excellent time-management skills


• Strong written, verbal communication, negotiation and presentation skills


• Experience leading a team is an asset


• Bonus if you have experience in the B2B and LinkedIn influencer space

About the role

• Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (music, gaming, fashion, food, internet culture, etc). This job intersects creative, strategy, marketing, technology, content creation and production; energy should be driven by your lifestyle. You influence creative ideation from ideas to influencers selected to content and post copy language.


• Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) and be culturally vigilant with the ability to interact across cultures.


• Have "Gravitas" in the influencer space: Deep understanding of the influencer landscape; able to build and grow relationships with change agents and cultural makers. Open to a public-facing role; willing to speak publicly about influencer trends when opportunities arise with the Weber Shandwick Influencer Team.


• Know how to identify and manage diverse vendors and partners: Work with RFPs and meet with leading tech companies to understand services and keep up with changes in the WS influencer database.


• Be ready to lead at any moment: Step up to lead in the client’s and agency’s best interests while mentoring mid to junior staff on the influencer team.


• Hustle: Identify influencer opportunities (organic or new) to keep influencer marketing a strong discipline and revenue driver for your account.


• Think like a lawyer: Ensure compliance with best practices (FTC updates, platform requirements) and collaborate with DXTRA legal and finance to minimize risk on campaigns.


• Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other platforms.


• Know how to build a story: Create client presentations that tell smart, compelling stories and avoid cookie-cutter approaches.


• Be curious, always: Willing to learn and take on new challenges.


• Hourly range: $100 USD - $125 USD

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.