Collins + Co. is hiring: Senior PR Manager in Baltimore

Under the general direction of Collins + Co.’s executive leadership team, the Senior PR Manager will lead and support strategic media relations efforts for a roster of Collins + Co. clients. This role is responsible for developing and executing integrated campaigns that drive media coverage, enhance brand presence, and engage online communities in alignment with Collins + Co.’s high standards of creativity and innovation. This position also includes the opportunity to manage Collins + Co. interns and future employees.

Public Relations + Media Strategy

• Responsible for account and relationship management of PR clients.


• Develop and execute high-impact media relations campaigns that generate meaningful press coverage for clients.


• Craft compelling pitches, media alerts, and press releases that align with client goals and industry trends.


• Build and maintain strong relationships with national, regional, and trade media, securing consistent, targeted media coverage.


• Monitor industry news and identify newsjacking opportunities to position clients as thought leaders.


• Identify, draft, and manage award submissions and thought leadership efforts – including op-eds, bylines, and speaking opportunities.


• Own client relationships, acting as the primary point of contact for PR and media relations efforts.


• Lead and support crisis communications efforts, serving as a trusted strategic advisor to clients during high‑stakes situations – developing messaging, coordinating rapid response, and managing media inquiries to protect and preserve brand reputation.


• Manage account hours, client budgets, and team bandwidth across accounts you lead, ensuring resources are allocated effectively and work is delivered on time and within scope.


• Oversee social media messaging across channels for assigned clients, ensuring brand voice is consistent, content is purposeful, and communications are integrated with broader PR efforts.


• Own reporting and analytics for PR and integrated accounts, tracking key performance metrics, media coverage, and campaign results – translating data into actionable insights and presenting findings to clients on a regular cadence.

Join a rapidly growing, female‑owned agency where creativity thrives, and your expertise will shape the future of PR and social media marketing. If you’re a strategic thinker who’s passionate about storytelling, we’d love to hear from you!

Qualifications

• 5+ years of experience in public relations and social media management. Please note any industry experience in commercial real estate/development, hospitality, nonprofit, and product launch.


• Proven ability to create and execute successful, innovative PR campaigns.


• Bachelor’s degree in communications, journalism, or related field.


• Established relationships with national, regional, and trade media; ability to cultivate and maintain strong press contacts.


• Strong writing skills with the ability to craft compelling pitches, press releases, and short‑form copy.


• Customer‑focused with a client‑centric mindset, excelling in a fast‑paced, deadline‑driven environment.

Must be based in the Baltimore or DC metro region with reliable transportation

• Work closely with Collins + Co.’s leadership team and clients to align PR and social media strategies with business goals.


• Oversee and mentor junior team members, providing guidance and support in PR and social media best practices.


• Collaborate with the design team to develop visually compelling content that enhances brand storytelling.


• Support public relations and marketing efforts such as on‑site events, media interviews, and promotional activations.


• Identify and pitch new business opportunities to expand Collins + Co.’s client portfolio.


• Empowered PTO for work‑life balance.


• Annual bonus based on performance.


• Remote‑friendly work environment with regular on‑site client meetings in Baltimore or DC.


• Health, vision, and dental insurance.


• STD, LTD and life insurance.


• Simple IRA plan with 3% company match.


• Eight (8) weeks fully paid parental leave.


• Commission opportunities for securing new business.