Publicisgroupe is hiring: Strategic SEM Analyst for Growth & Insights in New Yor

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

As a Search Marketing Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC).Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for our clients.

Responsibilities

Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
Actively participating in meetings and proactively documenting takeaways and next steps
Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy
Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
Monitoring emerging industry trends and summarizing them for internal and external stakeholders
Leveraging and developing proficiencies with SEM platforms, tools and resources
Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients

Qualifications

A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus
Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
A detail-oriented approach and a desire to achieve objectives accurately
Solid quantitative and research skills, and proven data interpretation capability
Familiarity with the digital advertising space and a passion for growing that interest into a career
Strong communication skills – you’re clear and thorough, yet concise
A passion for building relationships and a desire to contribute to team building and event planning
Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Got the sparkle? Apply if you believe your unique skills are a fit. We’d love to hear from you.

Additional information

Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . Compensation Range: $50,065 - $73,944.This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/1/26. All your information will be kept confidential according to EEO guidelines.
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In Summary: As a Search Marketing Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC) You'll assist with the strategy, planning and reporting for our clients . The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds .

En Español: Digitas es la Agencia de Experiencia en Red, construida sobre la visión de que creamos experiencias magnéticas que ganan el derecho para las marcas a existir en redes humanas. Hoy y mañana. Llevamos Experiencias en red aprovechando capacidades integrales de datos, tecnología, creativos, medios y estrategia. Digitas ofrece resultados ambiciosos mediante soluciones únicas que incluyen Experiencias Creativas, Medios Integrados, Relaciones Direccionables, Marketing Social y Comercio Total. Celebrado por AdAge como Agencia de Datos e Insights del Año, U.S. Campaign's Brand Experience Agency of the Year, Media Network of the year y celebrado por Forrester y Gartner, Digitas sirve a las principales marcas mundiales a través de una red global compuesta por más de 5,500 empleados en 65 oficinas en 43 países. La cultura de Digitas se compone de unicornos intrépidos, inventivos y generosos de todo tipo. Gestión continua del presupuesto y el ritmo. Traducir objetivos de campaña/cliente en tácticas SEM y ejecutar eficazmente esas tácticas contra la estrategia del cliente Implementando las mejores prácticas de búsqueda pagada, proporcionando recomendaciones de refinación y optimización e identificando proactivamente los problemas de ejecución de campañas Monitoreo de tendencias emergentes de la industria y resumiéndolas para partes interesadas internas y externas Aprovechando y desarrollando competencias con plataformas, herramientas y recursos SEM Desarrollar una copia publicitaria de campaña (títulos basados en texto y descripciones o imágenes basadas en feed) y etiquetando elementos creativos de tráfico a sitios por rotación Implementación de mejores prácticas en busca de inteligencia artificial, proporcionar recomendaciones sobre refinamiento y optimización y identificar de manera proactiva estas recomendaciones Colaborando tanto con clientes internos como con colegas transversales ofreciendo informes detallados según se solicita en forma cercana y oportuna con los equipos de trabajo externos (SEMT), desarrollar habilidades de investigación y desarrollo de datos, así como crear relaciones personales que logren tener un conocimiento adecuado y mejorar sus capacidades, especialmente si usted cree que su capacidad de comunicación es suficiente para gestionar un espacio de trabajo específico y establecerse con otros grupos de trabajo, fortalecer su pasión social, construir una relación laboral establecida con los esfuerzos de tiempo, aumentar su experiencia y hacer frente al mercadotecnología, ampliar sus aptitudes y lograr una conectividad conjunta con otras tareas; Nos encantaría escucharle. Información adicional Nuestro lema de Publicis Groupe Viva LaDifférence significa que mejoramos juntos, y creemos que nuestras diferencias nos hacen más fuertes. Significa honrar y celebrar todas las identidades en todos los aspectos de la intersección, y subyace a todo lo que hacemos como organización.Estamos enfocados en fomentar la pertenencia y crear experiencias equitativas e inclusivas para todos los talentos. Publicis Group ofrece programas y políticas sólidas e inclusivas de beneficios para apoyar las necesidades cambiantes y diversas de nuestros talentos y permitir que cada persona crezca y florezca. Los roles temporales pueden ser elegibles para participar en nuestro plan médico de trabajadores independientes/empleados temporales a través de un sistema de administración de beneficios externos una vez que se hayan cumplido ciertos criterios.