Senior Manager, SEO/AEO Job at ActiveCampaign in Chicago

As our next Senior Manager, SEO/AEO , you’ll be a critical driver in defining ActiveCampaign’s future of organic growth, pioneering our strategy across traditional search and AI-based search. This means getting hands‑on to execute strategic projects, integrating AI and new technologies, and reporting on performance across traditional search and AEO. Your mission is to increase ActiveCampaign’s overall traffic, free trials, conversions, and new business from LLMs and organic search. You’ll provide technical and international guidance for ActiveCampaign’s website, identify opportunities to scale organic business (particularly non‑brand organic), execute on those recommendations, and manage reporting. You’ll be joining a team that creates all types of content from blog posts and webinars to email communications, landing pages, and other content for the ActiveCampaign website. This role offers the rare opportunity to blend deep technical execution with high‑level strategy, granting you the autonomy to define and deliver a global, cross‑channel organic search program.

Typical Day

Identify opportunities for technical improvements across the ActiveCampaign website, prioritize them based on their potential business impact, and collaborate with cross‑functional stakeholders to implement them.

Pioneer LLM optimization and Answer Engine Optimization (AEO) by developing content strategies that ensure ActiveCampaign is the authoritative source material used by LLMs.

Implement best practices and build and execute a high‑velocity global organic search roadmap, spanning technical SEO, on‑page optimization, content creation workflows, and innovative AEO experiments — all while maintaining a high quality bar.

Provide international SEO guidance , ensuring good search experiences in languages other than English and supporting new region launches.

Serve as the subject matter expert : You’ll provide guidance on keywords, AI algorithm shifts, site architecture, and navigation for improvements to search performance and UX.

Monitor, analyze, and report on the performance of SEO and AEO projects on an ongoing basis, and swiftly flag and provide recommendations for course correction.

Educate others as the resident expert on our results as well as trends and opportunities to grow our share of search in the market.

Ideal Candidate

8+ years of a proven track record driving growth through organic channels, including 5+ years building, scaling, and operationalizing SEO as a critical revenue channel.

Experience with technical and international SEO.

Experience with CMS migration, page consolidation/redirects, and on‑page performance.

Proficiency with tools like Google Search Console, Adobe Analytics, SEMrush, Ahrefs, and Looker, and demonstrated experience integrating AI tools like Profound, Peec, and AirOps.

Strong reporting and data storytelling skills : You’re capable of translating complex SEO/AEO performance data into clear, actionable business narratives that drive business decision‑making.

Analytical mindset : Rather than just read off traffic numbers, you consistently provide analysis that highlights the potential business impact (whether it’s related to performance, emerging trends, and opportunities in search).

Preferred: Experience with Craft CMS and a proven ability to drive optimization for AI‑first search.

Compensation
$158,040 - $184,380 a year

Compensation details listed in this posting reflect the base rate only and do not include bonus, equity, sales incentives or other role specific compensation that the role may be eligible for. ActiveCampaign believes in and is committed to equitable compensation practices. The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills, experience, and work location.

About ActiveCampaign
ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate—freeing them from step‑by‑step workflows and unlocking limitless ways to orchestrate their marketing.

With AI, goal‑based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross‑channel campaigns in minutes—fine‑tuned with billions of data points to drive real results for their unique business.

ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities—where ideas become impact and potential turns into real results.

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.

Perks and benefits
At ActiveCampaign, we prioritize employees’ well‑being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.

Here are some of the benefits we offer:

Comprehensive Health & Wellness: Top‑tier benefits package that includes a fully‑covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.

Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast‑growing organization.

Generous Paid Time Off: Recharge and take the time you need to maintain work‑life balance with open PTO.

Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four‑week paid sabbatical with bonus after five years.

Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.

#J-18808-Ljbffr

In Summary: Senior Manager, SEO/AEO, will be a critical driver in defining ActiveCampaign’s future of organic growth . You’ll be joining a team that creates all types of content from blog posts and webinars to email communications, landing pages, and other content for the ActiveCampaign website . The role offers the rare opportunity to blend deep technical execution with high‑level strategy .

En Español:

Como nuestro próximo gerente senior, SEO/AEO , usted será un motor crítico en la definición del futuro de crecimiento orgánico de ActiveCampaign, pionero en nuestra estrategia a través de búsqueda tradicional y búsquedas basadas en IA. Esto significa ponerse al día para ejecutar proyectos estratégicos, integrando AI y nuevas tecnologías, e informar sobre el rendimiento en todas las búsquedes tradicionales y AEO. Su misión es aumentar el tráfico general de Active Campaign, ensayos gratuitos, conversiones y nuevos negocios desde LLM y búsqueas orgánicas. Proporcionará orientación técnica e internacional para el sitio web de ActivCampagne, identificará oportunidades para escalar los negocios orgánicos (particularmente no-marca orgánica), ejecutará esas recomendaciones y administrará informes. Se unirá a un equipo que crea todo tipo de contenido desde publicaciones y seminarios web hasta comunicaciones por correo electrónico, aterrizaje y otras páginas de contenidos de blog de la página web de activeCampanie. Este papel ofrece la rara oportunidad de mezclar la ejecución técnica profunda con una estrategia de alto nivel, lo que le otorga la autonomía para definir y entregar un programa global de búsqueda orgánica transcanal. Typical Day Identifica las oportunidades de mejoras técnicas en el sitio web de ActiveCampaign, priorizalas basándose en su impacto comercial potencial y colabora con partes interesadas interfuncionales para implementarlas. Pioneer LLM optimización y Optimización del motor de respuesta (AEO) mediante el desarrollo de estrategias de contenido que aseguran que ActiveCampagne es el material fuente autorizado utilizado por los LLMs. Implementar mejores prácticas y construir y ejecutar una hoja de ruta global de busca orgánica a gran velocidad, optimizando SEO técnico en-página, creando flujos de trabajo e innovadores experimentaciones en búsquedas todo mientras se mantiene una barra de alta calidad. ActiveCampaign cree en y se compromete a prácticas equitativas de compensación. El rango salarial proporcionado anteriormente es una estimación de buena fe del rango de pago determinado por la ubicación asociada con el puesto de trabajo. El sueldo real depende de las habilidades, experiencia y ubicación laboral de un candidato. Sobre ActiveCampagneActiveCampanie es la plataforma de marketing autónoma para las personas que están al centro de la acción. Permite a los equipos automatizar sus campañas con agentes de IA que imaginan, activan y validan liberándolos de flujos de trabajo paso a paso y desbloqueando formas ilimitadas de orquestar sus iniciativas. Con AI, automatización basada en objetivos e integraciones de más de 1.000 aplicaciones, agencias, comerciantes y propietarios pueden construir campaña transversal en minutos condicionados con miles de millones de puntos de vista activos para impulsar sus resultados. Cuando se une a nuestro equipo, no sólo tendrá la oportunidad de tener un impacto significativo, sino que también disfrutará de una serie de beneficios adaptados para apoyar su desarrollo personal y profesional. Aquí hay algunos de los beneficios que ofrecemos: Salud integral y bienestar: paquete de beneficios de primer nivel que incluye un plan de salud con alta deducción (HDHP), acceso gratuito a servicios de telesalud y una suscripción gratuita a Calm. Crecimiento y Desarrollo: Acceso al aprendizaje en LinkedIn, programas de desarrollo profesional y oportunidades de crecimiento profesional en una organización de rápido crecimiento. Tiempo libre remunerado generoso: recargue y tome el tiempo necesario para mantener la vida laboral con PTO abierto. Total Rewards: Beneficios geniales) 401k junto con ganancias inmediatas, ventajas trimestrales activas con conexión telefónica y beneficios de almuerzo para empleados establecidos o trabajadores remotos, así como cuatro semanas pagadas después del trabajo colaborativo. Reclutamos, contratamos, pagamos, crecemos y promovemos sin importar el género, raza, color, orientación sexual, religión, edad, estatus de veterano protegido, habilidades físicas y mentales o cualquier otra identidad protegida por la ley.