Programmatic Platform Manager
Bloomberg, New York, NY, United States
The energy of a newsroom. The pace of a trading floor. We work hard, and we work fast — while keeping up the creativity and entrepreneurialism we're known for. It's what keeps us inventing and reinventing, all the time. Bloomberg LP has built a significant media business spanning digital, television, radio, print and live event platforms across the globe. In the midst of a historic time in the media industry, Bloomberg Media is growing its global footprint and reach through new innovations from QuickTake to New Economy.
The Programmatic Platform Manager will have an understanding of supply side and demand side platform functionality, industry trends and data analysis to increase revenue and support Bloomberg's programmatic strategy and vision.
The role will contribute to the end-to-end execution of advertising campaigns across digital and audio platforms, focusing on client performance, optimization and insights. Success will be defined by leveraging synergies between teams, partnering cross-functionally with sales, planning, ad product, editorial and the broader ad operations team to drive engagement and revenue. The role will provide insights on product offerings, deal structure and general programmatic education.
A qualified candidate will have the opportunity to use their outstanding blend of technical acumen, creative thinking, collaboration, problem solving and entrepreneurial skills to bring programmatic media solutions to life and ensure client success.
This is an amazing opportunity for a bold person with an eye for growth to own operations and use the power of data to drive revenue generating recommendations, tactics and strategies across programmatic lines of business.
We will trust you to:
Act as the primary liaison for internal sales and external clients when deal requests are submitted via SSPs, DSPs and ATDs, for all programmatic deal types
Independently run pre-sale Programmatic Guaranteed (PG)/Private Marketplace (PMP) deal set up, mid-campaign optimizations and post sales opportunity reports, providing feedback to our clients
Analyze programmatic data to provide insights and optimizations across all platforms, products, ad types and buyers
Partner with buyers/agencies to resolve issues related to PG/PMP deals, with the ability to determine root cause and recommend concrete next steps
Optimize performance, price points and technical set up to drive yield across campaigns and SSPs to ensure full delivery and increase creative engagement
Provide outstanding customer service for internal partners and external buyers/agencies, working consultatively to champion understanding and adoption of industry standard methodologies
Collaborate with sales, ad product, ad performance and planning teams to understand client critical KPIs and how we can leverage Bloomberg assets to drive success
Attend client meetings with our sales team as a key resource for programmatic and technical capabilities
Lead workflow and communication with cross-functional partners internally and externally to ensure campaigns have successful outcomes, including for custom ad experiences
QA campaign creative for spec compliance and accurate functionality
You’ll need to have:
Bachelor's degree
2+ years of experience in programmatic operations, preferably on the buy-side
Expertise in open exchange RTB environments, Programmatic Guaranteed, Preferred Deals, Private Auctions, ad networks and other demand partners
A real passion for and proven experience with DSPs and/or publisher side ad technology platforms (Google Ad Exchange, header bidding, mobile app and video SSPs)
Experience working in Google Ad Manager (GAM) as well as with third party ad servers (DV360, Sizmek, Flashtalking, Celtra, etc) and ad-verification vendors (Integral Ad Science, DoubleVerify, etc)
A detailed understanding of advertising performance metrics, such as viewability
Eloquent and comfortable speaking with diverse audiences, including sales and clients, demonstrating the ability to translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot
A commercial approach and strong negotiation skills to proactively scale revenue opportunities
Attention to detail and ownership of tasks, ability to work independently and collaboratively as part of a global organization
Dedication to problem solving, with outstanding leadership skills to ensure we are effectively handling requests and meeting client expectations
Does this sound like you?
Apply via our careers website! If we believe you're a good match, we'll get in touch with you to let you know the next steps.
#J-18808-Ljbffr
The Programmatic Platform Manager will have an understanding of supply side and demand side platform functionality, industry trends and data analysis to increase revenue and support Bloomberg's programmatic strategy and vision.
The role will contribute to the end-to-end execution of advertising campaigns across digital and audio platforms, focusing on client performance, optimization and insights. Success will be defined by leveraging synergies between teams, partnering cross-functionally with sales, planning, ad product, editorial and the broader ad operations team to drive engagement and revenue. The role will provide insights on product offerings, deal structure and general programmatic education.
A qualified candidate will have the opportunity to use their outstanding blend of technical acumen, creative thinking, collaboration, problem solving and entrepreneurial skills to bring programmatic media solutions to life and ensure client success.
This is an amazing opportunity for a bold person with an eye for growth to own operations and use the power of data to drive revenue generating recommendations, tactics and strategies across programmatic lines of business.
We will trust you to:
Act as the primary liaison for internal sales and external clients when deal requests are submitted via SSPs, DSPs and ATDs, for all programmatic deal types
Independently run pre-sale Programmatic Guaranteed (PG)/Private Marketplace (PMP) deal set up, mid-campaign optimizations and post sales opportunity reports, providing feedback to our clients
Analyze programmatic data to provide insights and optimizations across all platforms, products, ad types and buyers
Partner with buyers/agencies to resolve issues related to PG/PMP deals, with the ability to determine root cause and recommend concrete next steps
Optimize performance, price points and technical set up to drive yield across campaigns and SSPs to ensure full delivery and increase creative engagement
Provide outstanding customer service for internal partners and external buyers/agencies, working consultatively to champion understanding and adoption of industry standard methodologies
Collaborate with sales, ad product, ad performance and planning teams to understand client critical KPIs and how we can leverage Bloomberg assets to drive success
Attend client meetings with our sales team as a key resource for programmatic and technical capabilities
Lead workflow and communication with cross-functional partners internally and externally to ensure campaigns have successful outcomes, including for custom ad experiences
QA campaign creative for spec compliance and accurate functionality
You’ll need to have:
Bachelor's degree
2+ years of experience in programmatic operations, preferably on the buy-side
Expertise in open exchange RTB environments, Programmatic Guaranteed, Preferred Deals, Private Auctions, ad networks and other demand partners
A real passion for and proven experience with DSPs and/or publisher side ad technology platforms (Google Ad Exchange, header bidding, mobile app and video SSPs)
Experience working in Google Ad Manager (GAM) as well as with third party ad servers (DV360, Sizmek, Flashtalking, Celtra, etc) and ad-verification vendors (Integral Ad Science, DoubleVerify, etc)
A detailed understanding of advertising performance metrics, such as viewability
Eloquent and comfortable speaking with diverse audiences, including sales and clients, demonstrating the ability to translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot
A commercial approach and strong negotiation skills to proactively scale revenue opportunities
Attention to detail and ownership of tasks, ability to work independently and collaboratively as part of a global organization
Dedication to problem solving, with outstanding leadership skills to ensure we are effectively handling requests and meeting client expectations
Does this sound like you?
Apply via our careers website! If we believe you're a good match, we'll get in touch with you to let you know the next steps.
#J-18808-Ljbffr