Analyst, Marketing Analytics
Activision Publishing Inc., Santa Monica, CA, United States
Job Title: Analyst, Marketing Analytics
Requisition ID: R027291
Reporting To: Associate Director, Analytics
Department: Marketing
Location: Santa Monica, CA
Your Mission
This role focuses on executing and delivering campaign-level analytics and insights in partnership with marketing and product stakeholders. This role supports the team through interpreting data and providing concrete insights on how to optimize performance. This role will collaborate cross-functionally to understand the impact of marketing efforts at the top, middle and bottom of the funnel. You are a curious, technology-minded person with a passion for using data to inform decisions. Your ability to turn large amounts of data into an informed perspective on how to improve the impact of marketing investments is critical to success in this role.
What You Get To Do
Analyze complex A/B and multivariate tests, communicate results and provide recommendations
Identify the need and support development of dashboards, reports, and alert systems to analyze and monitor marketing campaigns and overall growth initiatives
Use multiple data sources and tools to identify, interpret and communicate end-user behavior and provide insight that drives partnerships and campaign experimentation & optimization
Conduct analyses for the team and stakeholder partners to identify factors that improve acquisition, monetization, and retention performance to drive customer and revenue growth
Create, manage and maintain marketing KPI reports, across Paid Media and emerging channels
Partner with channel managers to optimize marketing performance within each stage of the funnel (ex. Paid Media, Social, Partnerships, Email)
Assist in data management, governance, attribution rules, and data quality with other functional data owners to ensure data integrity across different departments
Utilize internal tools and open sources for competitive insight generation
Build strong relationships with key cross-org partners to help build cohesive strategies to meet or exceed business growth targets
What you bring to the table
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
Minimum Requirements
A four-year degree in a technical field (mathematics, statistics, data science, or related field)
3-5+ years experience as a Business/Marketing Analyst in a direct-to-consumer environment
Experience working in gaming, live-services entertainment, and/or SaaS sectors
Experience with experiment design, brand lift studies, and A/B test analysis across multiple KPIs
Ability to collaborate with marketing team members, generating ideas/recommendations that combine analytical, marketing, and business perspectives
Experience querying data warehouses (SQL), analyzing data, and arriving at insights using quantitative and qualitative techniques
Proficient in developing dashboards using Tableau, Looker, or other data visualization tools
Ability to communicate highly complex and technical concepts to non-technical audiences
Proficiency in AI, Microsoft Suite, Google Sheets
Superior teamwork, communication, and problem‑solving skills
Extra Points
Passion and experience with video games; bonus if you play first person shooter games
Rewards
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .
In the U.S., the standard base pay range for this role is $34.28 - $63.42 Hourly. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
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Requisition ID: R027291
Reporting To: Associate Director, Analytics
Department: Marketing
Location: Santa Monica, CA
Your Mission
This role focuses on executing and delivering campaign-level analytics and insights in partnership with marketing and product stakeholders. This role supports the team through interpreting data and providing concrete insights on how to optimize performance. This role will collaborate cross-functionally to understand the impact of marketing efforts at the top, middle and bottom of the funnel. You are a curious, technology-minded person with a passion for using data to inform decisions. Your ability to turn large amounts of data into an informed perspective on how to improve the impact of marketing investments is critical to success in this role.
What You Get To Do
Analyze complex A/B and multivariate tests, communicate results and provide recommendations
Identify the need and support development of dashboards, reports, and alert systems to analyze and monitor marketing campaigns and overall growth initiatives
Use multiple data sources and tools to identify, interpret and communicate end-user behavior and provide insight that drives partnerships and campaign experimentation & optimization
Conduct analyses for the team and stakeholder partners to identify factors that improve acquisition, monetization, and retention performance to drive customer and revenue growth
Create, manage and maintain marketing KPI reports, across Paid Media and emerging channels
Partner with channel managers to optimize marketing performance within each stage of the funnel (ex. Paid Media, Social, Partnerships, Email)
Assist in data management, governance, attribution rules, and data quality with other functional data owners to ensure data integrity across different departments
Utilize internal tools and open sources for competitive insight generation
Build strong relationships with key cross-org partners to help build cohesive strategies to meet or exceed business growth targets
What you bring to the table
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
Minimum Requirements
A four-year degree in a technical field (mathematics, statistics, data science, or related field)
3-5+ years experience as a Business/Marketing Analyst in a direct-to-consumer environment
Experience working in gaming, live-services entertainment, and/or SaaS sectors
Experience with experiment design, brand lift studies, and A/B test analysis across multiple KPIs
Ability to collaborate with marketing team members, generating ideas/recommendations that combine analytical, marketing, and business perspectives
Experience querying data warehouses (SQL), analyzing data, and arriving at insights using quantitative and qualitative techniques
Proficient in developing dashboards using Tableau, Looker, or other data visualization tools
Ability to communicate highly complex and technical concepts to non-technical audiences
Proficiency in AI, Microsoft Suite, Google Sheets
Superior teamwork, communication, and problem‑solving skills
Extra Points
Passion and experience with video games; bonus if you play first person shooter games
Rewards
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .
In the U.S., the standard base pay range for this role is $34.28 - $63.42 Hourly. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
#J-18808-Ljbffr