Manager, User Acquisition Job at Warner Bros. in Burbank
Warner Bros., Burbank, CA, United States
Manager, User Acquisition
WB Games' Publishing team is looking for a Manager, User Acquisition to join the User Acquisition team, and build capabilities across a specific set of UA channels.
Your Role Accountabilities
UA Optimization: Manage the day-to-day operations across Facebook, Google, TikTok, Applovin, Moloco, Liftoff, IronSource, Unity Ads, and others, following data in order to invest budgets with the maximum return on ad spend (ROAS) and scale
Competitive Benchmarking: Keep a pulse on direct and indirect competitors' user acquisition strategies and ad creative. Inform our team of the market trends on these channels to keep at the cutting edge of where the market is going
Channel Leadership: Dig in to deeply understand the algorithms for the UA channels in your portfolio. Drive strategy, negotiate terms, and engage with external partners to gain access to alpha and beta tests
Aligned Execution: Work closely with colleagues in analytics, product marketing, and creative services to ensure alignment in execution on test measurement and audience messaging
Reporting: Report internally on performance at all dimensions for specific marketing channel and game combinations, exposing the trends and opportunities based on data driven insights
Qualifications & Experience
College degree related to Business / Marketing / Data Analysis
Experience with data visualization tools like Looker, Tableau
Experience with Performance Marketing channels like Facebook, Google, TikTok, Moloco, Applovin, Liftoff, IronSource, UnityAds, etc. required
Strong interest in mobile free to play business model, understanding of player LTV, ARPU curves, and relationship with CPI
Strong proficiency in Microsoft Excel, Word, & PowerPoint, and/or Google Suite
Highly effective analytical, verbal and written communication skills
WB Games' Publishing team is looking for a Manager, User Acquisition to join the User Acquisition team, and build capabilities across a specific set of UA channels.
Your Role Accountabilities
UA Optimization: Manage the day-to-day operations across Facebook, Google, TikTok, Applovin, Moloco, Liftoff, IronSource, Unity Ads, and others, following data in order to invest budgets with the maximum return on ad spend (ROAS) and scale
Competitive Benchmarking: Keep a pulse on direct and indirect competitors' user acquisition strategies and ad creative. Inform our team of the market trends on these channels to keep at the cutting edge of where the market is going
Channel Leadership: Dig in to deeply understand the algorithms for the UA channels in your portfolio. Drive strategy, negotiate terms, and engage with external partners to gain access to alpha and beta tests
Aligned Execution: Work closely with colleagues in analytics, product marketing, and creative services to ensure alignment in execution on test measurement and audience messaging
Reporting: Report internally on performance at all dimensions for specific marketing channel and game combinations, exposing the trends and opportunities based on data driven insights
Qualifications & Experience
College degree related to Business / Marketing / Data Analysis
Experience with data visualization tools like Looker, Tableau
Experience with Performance Marketing channels like Facebook, Google, TikTok, Moloco, Applovin, Liftoff, IronSource, UnityAds, etc. required
Strong interest in mobile free to play business model, understanding of player LTV, ARPU curves, and relationship with CPI
Strong proficiency in Microsoft Excel, Word, & PowerPoint, and/or Google Suite
Highly effective analytical, verbal and written communication skills