Market Research Specialist
Brandsymbol, Whitehall, NY, United States
Brandsymbol is seeking a Market Research Specialist to support and execute quantitative research projects, including survey design, programming, fielding, and reporting. This role works closely with the Director of Market Research to manage fieldwork, coordinate vendor relationships, and ensure projects are delivered efficiently and on time.
This role will also play a key role in building and managing Brandsymbol’s proprietary panel of healthcare professionals (physicians, pharmacists, nurses) used for pharmaceutical naming, name safety testing, and regulated healthcare research.
The ideal candidate is hands‑on with online research tools, highly organized, and interested in growing into a more client‑facing research role over time.
Key Responsibilities
Market Research Execution
Design and program online surveys (Alchemer, Qualtrics, or similar)
Manage fieldwork end‑to‑end, including vendor coordination and sample management
Request and manage bids from healthcare panel vendors (e.g., Sermo, M3, Dynata)
Monitor data collection, troubleshoot issues, and ensure data quality
Manage quotas, targeting, and respondent specifications
Review data outputs, tabulate results, and develop initial insights
Support development of client‑ready reports and PowerPoint presentations
Maintain project trackers and timelines (ClickUp or similar)
Participate in internal and client meetings as needed
Proprietary Panel Development & Management
Support growth of proprietary healthcare panel
Execute recruitment initiatives for physicians, pharmacists, and nurses
Maintain panel database, segmentation, and accuracy
Track engagement, participation, and panel health metrics
Coordinate incentives, communications, and outreach campaigns
Identify gaps and opportunities to improve panel coverage
Operational & Process Support
Improve efficiency in research workflows and fielding processes
Document and standardize research operations and panel processes
Qualifications
Required
2–5 years’ experience in market research or related field
Experience managing or supporting fieldwork
Strong organizational and communication skills
Experience with data analysis (Excel, crosstabs)
Preferred
Hands‑on experience with survey tools (Alchemer, Qualtrics, etc.)
Experience with healthcare/pharmaceutical research
Experience working with panel vendors (Sermo, M3, Dynata)
Interest in client interaction and presentations
Salary Range: 50-60k
Health, dental, and vision insurance
Paid time off
Schedule
Full‑Time, Monday–Friday
Hybrid In‑office role based in Charlotte, NC
About Brandsymbol
Brandsymbol, headquartered in Charlotte, NC, is a branding agency with deep expertise in the pharmaceutical and healthcare industries. We partner with global organizations such as Takeda, AbbVie, and Sanofi to develop brand names and identities that meet complex regulatory, commercial, and clinical requirements.
Our market research team plays a critical role in supporting pharmaceutical naming and name‑safety testing by leveraging physician, pharmacist, and patient insights. This role contributes directly to that work while supporting the growth of our proprietary healthcare panel.
#J-18808-Ljbffr
This role will also play a key role in building and managing Brandsymbol’s proprietary panel of healthcare professionals (physicians, pharmacists, nurses) used for pharmaceutical naming, name safety testing, and regulated healthcare research.
The ideal candidate is hands‑on with online research tools, highly organized, and interested in growing into a more client‑facing research role over time.
Key Responsibilities
Market Research Execution
Design and program online surveys (Alchemer, Qualtrics, or similar)
Manage fieldwork end‑to‑end, including vendor coordination and sample management
Request and manage bids from healthcare panel vendors (e.g., Sermo, M3, Dynata)
Monitor data collection, troubleshoot issues, and ensure data quality
Manage quotas, targeting, and respondent specifications
Review data outputs, tabulate results, and develop initial insights
Support development of client‑ready reports and PowerPoint presentations
Maintain project trackers and timelines (ClickUp or similar)
Participate in internal and client meetings as needed
Proprietary Panel Development & Management
Support growth of proprietary healthcare panel
Execute recruitment initiatives for physicians, pharmacists, and nurses
Maintain panel database, segmentation, and accuracy
Track engagement, participation, and panel health metrics
Coordinate incentives, communications, and outreach campaigns
Identify gaps and opportunities to improve panel coverage
Operational & Process Support
Improve efficiency in research workflows and fielding processes
Document and standardize research operations and panel processes
Qualifications
Required
2–5 years’ experience in market research or related field
Experience managing or supporting fieldwork
Strong organizational and communication skills
Experience with data analysis (Excel, crosstabs)
Preferred
Hands‑on experience with survey tools (Alchemer, Qualtrics, etc.)
Experience with healthcare/pharmaceutical research
Experience working with panel vendors (Sermo, M3, Dynata)
Interest in client interaction and presentations
Salary Range: 50-60k
Health, dental, and vision insurance
Paid time off
Schedule
Full‑Time, Monday–Friday
Hybrid In‑office role based in Charlotte, NC
About Brandsymbol
Brandsymbol, headquartered in Charlotte, NC, is a branding agency with deep expertise in the pharmaceutical and healthcare industries. We partner with global organizations such as Takeda, AbbVie, and Sanofi to develop brand names and identities that meet complex regulatory, commercial, and clinical requirements.
Our market research team plays a critical role in supporting pharmaceutical naming and name‑safety testing by leveraging physician, pharmacist, and patient insights. This role contributes directly to that work while supporting the growth of our proprietary healthcare panel.
#J-18808-Ljbffr