Web Developer Job at Disability Law Group in Troy
Disability Law Group, Troy, MI, United States
The Web Developer will own all technical website operations for Disability Law Group (DLG) and Michigan Accident Attorneys (MAA). This role is responsible for maintaining site health, performance, security, tracking accuracy, and technical SEO, while supporting marketing initiatives tied to lead generation, analytics, and accessibility.
Key Responsibilities
Website Development & Maintenance
Manage, maintain & improve both DLG and MAA websites, primarily built on WordPress
Handle ongoing site updates, plugins, bug fixes, and feature enhancements
Develop and modify custom themes, templates, plugins, or custom code as needed
Ensure site uptime, speed, and overall performance across devices and browsers including mobile devices
Upload and optimize 8 monthly blogs
Technical SEO & Site Health
Support SEO initiatives through:
Technical SEO improvements
Site structure optimization
Schema markup implementation
Page speed and Core Web Vitals optimization
Improve authority score
Assist with backlink strategy implementation and monitoring site authority from a technical standpoint
Identify and resolve crawl errors, indexing issues, broken links, and redirect issues
Tracking, Analytics & Data Attribution
Implement and manage tracking tools including:
Google Tag Manager
Google Analytics
Conversion pixels (Meta, Google Ads, TikTok, etc.)
Ensure accurate lead tracking and attribution across organic, paid, and referral channels
Support conversion tracking for forms, chat tools, and call tracking
Lead Capture & Conversion Support
Build, maintain, and optimize website forms, chat integrations, and intake tools
Monitoring and updating the VA Disability calculator, reflecting accurate and up-to-date numbers
Support A/B testing and conversion rate optimization efforts in collaboration with marketing
Ensure proper routing of leads to CRMs, intake systems, or email distribution lists
Security, Accessibility & Compliance
Maintain website security best practices, including updates, backups, and monitoring
Assist with accessibility improvements to support users with disabilities
Ensure compliance with applicable standards related to accessibility and data privacy
Performance Optimization & Scalability
Monitor and improve page load speed, hosting performance, and caching strategies
Recommend and implement solutions to support website scalability as traffic and content grow
Assist with long-term planning for site enhancements and future rebuilds
Requirements
3–5 years of experience in full stack web development
Proven WordPress expertise (required)
Proficiency in HTML, CSS, JavaScript, PHP (WordPress stack)
Familiarity with SEO tools and metrics (Semrush, PageSpeed Insights)
Experience with website analytics and conversion tracking (GA4, GTM)
Strong understanding of responsive and mobile-first design
Experience with lead optimization tools and A/B testing platforms
Performance Expectations
Regularly publish blog content optimized for SEO and aligned with internal linking strategies.
Continuously improve the website’s authority, visibility, and technical health over time.
Conduct mobile responsiveness audits and implement noticeable improvements early in the role.
Ensure key landing pages maintain fast and reliable performance across all devices.
Sustain high levels of website uptime and respond promptly to any critical technical issues.
Complete routine website requests and updates in a timely and consistent manner.
Monitor and maintain accurate tracking across all major marketing campaigns and platforms.
Compensation
Salary determined depending on experience
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Key Responsibilities
Website Development & Maintenance
Manage, maintain & improve both DLG and MAA websites, primarily built on WordPress
Handle ongoing site updates, plugins, bug fixes, and feature enhancements
Develop and modify custom themes, templates, plugins, or custom code as needed
Ensure site uptime, speed, and overall performance across devices and browsers including mobile devices
Upload and optimize 8 monthly blogs
Technical SEO & Site Health
Support SEO initiatives through:
Technical SEO improvements
Site structure optimization
Schema markup implementation
Page speed and Core Web Vitals optimization
Improve authority score
Assist with backlink strategy implementation and monitoring site authority from a technical standpoint
Identify and resolve crawl errors, indexing issues, broken links, and redirect issues
Tracking, Analytics & Data Attribution
Implement and manage tracking tools including:
Google Tag Manager
Google Analytics
Conversion pixels (Meta, Google Ads, TikTok, etc.)
Ensure accurate lead tracking and attribution across organic, paid, and referral channels
Support conversion tracking for forms, chat tools, and call tracking
Lead Capture & Conversion Support
Build, maintain, and optimize website forms, chat integrations, and intake tools
Monitoring and updating the VA Disability calculator, reflecting accurate and up-to-date numbers
Support A/B testing and conversion rate optimization efforts in collaboration with marketing
Ensure proper routing of leads to CRMs, intake systems, or email distribution lists
Security, Accessibility & Compliance
Maintain website security best practices, including updates, backups, and monitoring
Assist with accessibility improvements to support users with disabilities
Ensure compliance with applicable standards related to accessibility and data privacy
Performance Optimization & Scalability
Monitor and improve page load speed, hosting performance, and caching strategies
Recommend and implement solutions to support website scalability as traffic and content grow
Assist with long-term planning for site enhancements and future rebuilds
Requirements
3–5 years of experience in full stack web development
Proven WordPress expertise (required)
Proficiency in HTML, CSS, JavaScript, PHP (WordPress stack)
Familiarity with SEO tools and metrics (Semrush, PageSpeed Insights)
Experience with website analytics and conversion tracking (GA4, GTM)
Strong understanding of responsive and mobile-first design
Experience with lead optimization tools and A/B testing platforms
Performance Expectations
Regularly publish blog content optimized for SEO and aligned with internal linking strategies.
Continuously improve the website’s authority, visibility, and technical health over time.
Conduct mobile responsiveness audits and implement noticeable improvements early in the role.
Ensure key landing pages maintain fast and reliable performance across all devices.
Sustain high levels of website uptime and respond promptly to any critical technical issues.
Complete routine website requests and updates in a timely and consistent manner.
Monitor and maintain accurate tracking across all major marketing campaigns and platforms.
Compensation
Salary determined depending on experience
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