Communications & Media Specialist - Parks & Recreation
City of McKinney, Mckinney, TX, United States
Compensation
Typical Hiring Range
$61,383.04 - $76,240.48 Annually
$29.51 - $36.65 Hourly
Work for the City of McKinney
Working for the City of McKinney is more than a job. It is an opportunity to make a meaningful difference in the lives of others and to help develop one of the fastest growing communities in the nation. Proudly recognized on the Top Workplaces USA list by USA TODAY, our team is dedicated to making McKinney one of the best places to work, live, and raise a family. That’s why we exist. Join us and start making a difference today.
Core Values
City of McKinney employees work hard and at a very fast pace. We also look after and support one another. All of us are guided by four employee-inspired values – Respect, Integrity, Service, and Excellence (RISE). We are supported by servant-based leaders who foster a healthy, family-oriented culture. All new employees are expected to embrace and live by our core values and commit to helping us sustain our exceptional work environment as a high-performance organization.
Summary of Position
Under general direction of the Chief Communications & Marketing Officer and/or a Communications & Marketing Department Manager, and working closely with the Communications and Marketing team members and departmental subject matter experts, the Communications and Media Specialist plays an integral role in helping the city execute its strategic communications and marketing plan to broaden McKinney’s brand and image. The position requires a well-rounded communication professional with strong writing skills and experience in all forms of digital media (social, video, web) as well as print materials, media relations, marketing, internal communication, and crisis communication.
General Expectations for All Employees
Learn and demonstrate an understanding of how team, department, and city goals are interconnected.
Contribute to a positive work culture.
Maintain regular and reliable attendance.
Assess own and team work performance.
Contribute to the development of others and the overall organization.
Work as part of a team, demonstrating team skills and sharing responsibilities.
Continuously learn and develop through internal and external training opportunities, encouraging subordinates to do the same.
Essential Duties and Responsibilities
Play a key role in implementing the Strategic Communications and Marketing plan as a central resource for information from an overarching city and community perspective.
Communicate with a variety of constituent audiences to broaden McKinney’s image and build confidence in our community.
Foster positive interaction between city government and the people it serves.
Plan communications outreach and project-based marketing plans.
Build strong relationships and communicate with team members at all levels of the organization to gather information and create content.
Work collaboratively within cross-functional teams and with external partners to share information effectively.
Respond to citizen inquiries.
Record results and progress of communications activities to determine effectiveness.
Proofread materials for accuracy and quality.
Prepare applications for national, state, and local awards and other programs.
Coordinate annual city awards and other special events as required.
Represent the city on working task forces, committees, and boards.
Produce newsletters, website content, and all digital communication channels.
Manage and write content for communications collateral including newsletters, flyers, brochures, and digital graphics.
Work on special marketing projects and events.
Perform related work as required.
Comply with all written city policies and procedures.
Adhere to assigned work schedule and department attendance policies and procedures.
Maintain availability to work after regular hours, on weekends, or as events, meetings and programming needs dictate.
Other Job Functions
Perform other duties as assigned or directed.
Knowledge, Skills, Abilities, and Behaviors
Embrace and embody the City’s core values of Respect, Integrity, Service, and Excellence (R.I.S.E.).
Communicate effectively with peers, supervisors, subordinates, and constituents.
Produce desired work outcomes, including quality, quantity, and timeliness.
Plan and organize work, time, and resources, and, if applicable, those of subordinates.
Proficient in AP style and strong proofreading skills.
Convey complex information clearly, using plain but compelling language.
Apply thorough knowledge of integrated communications strategies.
Have strong project management skills; work comfortably in a fast-paced, demanding environment with multiple concurrent projects.
Be detail-oriented, deadline-oriented, with exceptional writing skills.
Display flexibility, enthusiasm, creativity, professionalism, diplomacy, and extreme attention to detail.
Work within cross-functional teams and with external partners to share information.
Build professional relationships with internal staff and customers.
Adapt to change and stress; offer flexibility during times of change.
Have experience developing communications plans.
Communicate effectively orally and in writing.
Manage complex projects on strategy within budget.
Have a passion for excellence and excitement about the city’s strategic communications and marketing endeavors.
Value high standards and quality, innovation, and taxpayer value.
Proficiency in Microsoft Office products and other day-to-day business programs.
Required Qualifications
Minimum Qualifications:
Bachelor’s degree in Public Relations, Journalism, Marketing, or closely related field supplemented by three (3) years previous experience in local government or a corporate communication environment that includes public relations, communications, journalism, writing, or marketing; or an equivalent combination of training, experience, or education.
Preferred Qualifications
Familiarity with basic graphic design principles, web CMS, video production, Sprout Social and Mailchimp is a plus.
Conditions of Employment
Must pass a drug screen and background check.
Must have Class C Texas Driver’s License.
Physical Demands / Supplemental
While performing the duties of this job, the employee is frequently (over 2/3 of the time) required to listen, talk, sit, and work on the computer. The employee is (between 1/3 and 2/3 of the time) required to stand and walk. The employee is rarely (under 1/3 of the time) required to reach, touch, handle or feel objects, and lift and/or exert force up to ten (10) pounds. Close vision and color vision are special vision requirements.
Work Environment
There is limited exposure to environmental conditions. Candidate must be comfortable working in a fast-paced, dynamic (fast-paced) environment.
Equal Opportunity Employment (EOE)
The City of McKinney is an equal opportunity employer (EOE) committed to an alcohol / drug free workplace and to providing equal opportunities regardless of age, race, color, gender, religion, national origin, marital status, veteran status, disability or any other legally protected status.
#J-18808-Ljbffr
Typical Hiring Range
$61,383.04 - $76,240.48 Annually
$29.51 - $36.65 Hourly
Work for the City of McKinney
Working for the City of McKinney is more than a job. It is an opportunity to make a meaningful difference in the lives of others and to help develop one of the fastest growing communities in the nation. Proudly recognized on the Top Workplaces USA list by USA TODAY, our team is dedicated to making McKinney one of the best places to work, live, and raise a family. That’s why we exist. Join us and start making a difference today.
Core Values
City of McKinney employees work hard and at a very fast pace. We also look after and support one another. All of us are guided by four employee-inspired values – Respect, Integrity, Service, and Excellence (RISE). We are supported by servant-based leaders who foster a healthy, family-oriented culture. All new employees are expected to embrace and live by our core values and commit to helping us sustain our exceptional work environment as a high-performance organization.
Summary of Position
Under general direction of the Chief Communications & Marketing Officer and/or a Communications & Marketing Department Manager, and working closely with the Communications and Marketing team members and departmental subject matter experts, the Communications and Media Specialist plays an integral role in helping the city execute its strategic communications and marketing plan to broaden McKinney’s brand and image. The position requires a well-rounded communication professional with strong writing skills and experience in all forms of digital media (social, video, web) as well as print materials, media relations, marketing, internal communication, and crisis communication.
General Expectations for All Employees
Learn and demonstrate an understanding of how team, department, and city goals are interconnected.
Contribute to a positive work culture.
Maintain regular and reliable attendance.
Assess own and team work performance.
Contribute to the development of others and the overall organization.
Work as part of a team, demonstrating team skills and sharing responsibilities.
Continuously learn and develop through internal and external training opportunities, encouraging subordinates to do the same.
Essential Duties and Responsibilities
Play a key role in implementing the Strategic Communications and Marketing plan as a central resource for information from an overarching city and community perspective.
Communicate with a variety of constituent audiences to broaden McKinney’s image and build confidence in our community.
Foster positive interaction between city government and the people it serves.
Plan communications outreach and project-based marketing plans.
Build strong relationships and communicate with team members at all levels of the organization to gather information and create content.
Work collaboratively within cross-functional teams and with external partners to share information effectively.
Respond to citizen inquiries.
Record results and progress of communications activities to determine effectiveness.
Proofread materials for accuracy and quality.
Prepare applications for national, state, and local awards and other programs.
Coordinate annual city awards and other special events as required.
Represent the city on working task forces, committees, and boards.
Produce newsletters, website content, and all digital communication channels.
Manage and write content for communications collateral including newsletters, flyers, brochures, and digital graphics.
Work on special marketing projects and events.
Perform related work as required.
Comply with all written city policies and procedures.
Adhere to assigned work schedule and department attendance policies and procedures.
Maintain availability to work after regular hours, on weekends, or as events, meetings and programming needs dictate.
Other Job Functions
Perform other duties as assigned or directed.
Knowledge, Skills, Abilities, and Behaviors
Embrace and embody the City’s core values of Respect, Integrity, Service, and Excellence (R.I.S.E.).
Communicate effectively with peers, supervisors, subordinates, and constituents.
Produce desired work outcomes, including quality, quantity, and timeliness.
Plan and organize work, time, and resources, and, if applicable, those of subordinates.
Proficient in AP style and strong proofreading skills.
Convey complex information clearly, using plain but compelling language.
Apply thorough knowledge of integrated communications strategies.
Have strong project management skills; work comfortably in a fast-paced, demanding environment with multiple concurrent projects.
Be detail-oriented, deadline-oriented, with exceptional writing skills.
Display flexibility, enthusiasm, creativity, professionalism, diplomacy, and extreme attention to detail.
Work within cross-functional teams and with external partners to share information.
Build professional relationships with internal staff and customers.
Adapt to change and stress; offer flexibility during times of change.
Have experience developing communications plans.
Communicate effectively orally and in writing.
Manage complex projects on strategy within budget.
Have a passion for excellence and excitement about the city’s strategic communications and marketing endeavors.
Value high standards and quality, innovation, and taxpayer value.
Proficiency in Microsoft Office products and other day-to-day business programs.
Required Qualifications
Minimum Qualifications:
Bachelor’s degree in Public Relations, Journalism, Marketing, or closely related field supplemented by three (3) years previous experience in local government or a corporate communication environment that includes public relations, communications, journalism, writing, or marketing; or an equivalent combination of training, experience, or education.
Preferred Qualifications
Familiarity with basic graphic design principles, web CMS, video production, Sprout Social and Mailchimp is a plus.
Conditions of Employment
Must pass a drug screen and background check.
Must have Class C Texas Driver’s License.
Physical Demands / Supplemental
While performing the duties of this job, the employee is frequently (over 2/3 of the time) required to listen, talk, sit, and work on the computer. The employee is (between 1/3 and 2/3 of the time) required to stand and walk. The employee is rarely (under 1/3 of the time) required to reach, touch, handle or feel objects, and lift and/or exert force up to ten (10) pounds. Close vision and color vision are special vision requirements.
Work Environment
There is limited exposure to environmental conditions. Candidate must be comfortable working in a fast-paced, dynamic (fast-paced) environment.
Equal Opportunity Employment (EOE)
The City of McKinney is an equal opportunity employer (EOE) committed to an alcohol / drug free workplace and to providing equal opportunities regardless of age, race, color, gender, religion, national origin, marital status, veteran status, disability or any other legally protected status.
#J-18808-Ljbffr