Web Content Specialist Job at KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC in
KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC, Alexandria, VA, United States
Job Summary
The Web Specialist ensures MAG’s website content and digital experience are accurate, accessible, optimized for search, and aligned to brand and conversion goals.
Guided by the MAG values, the role owns day‑to‑day website administration in the CMS (pages, sections, widgets, documents, and notifications), partners with stakeholders to publish updates efficiently, and uses analytics/SEO/accessibility practices to continuously improve performance. While LMS end‑user support and LMS administration remain owned by the Enterprise Systems Administrator; this role collaborates closely to ensure all CMS, AMS, LMS system‑of‑record updates stay aligned.
Responsibilities
DIGITAL CONTENT DELIVERY — CUSTOMER DRIVEN
Implement and manage website content updates within the CMS, ensuring accurate placement, proper formatting, and alignment with brand and style standards.
Create and publish new pages, site sections, and documents; manage redirects, broken links, and content freshness cycles to maintain a clean, reliable web presence.
Maintain content hygiene across the site including navigation integrity, page accuracy, and link validation.
Support the LMS by implementing content updates, publishing learning materials, and ensuring a consistent user experience across platforms.
Ensure posted content follows established standards, Style Guide, and writing conventions.
SEO, ACCESSIBILITY and PERFORMANCE — IMPACT FOCUSED
Implement and manage website content updates within the CMS, ensuring accurate placement, proper formatting, and alignment with brand and style standards.
Create and publish new pages, site sections, and documents; manage redirects, broken links, and content freshness cycles to maintain a clean, reliable web presence.
Maintain content hygiene across the site including navigation integrity, page accuracy, and link validation.
Support the LMS by implementing content updates, publishing learning materials, and ensuring a consistent user experience across platforms.
PLATFORM and TECHNICAL SUPPORT — FORWARD THINKING, TRUSTED SOURCE
Perform basic HTML/CSS edits within CMS templates and components to ensure proper look, feel, and functionality.
Document content requests, track revisions, and communicate status updates to business owners throughout the project lifecycle.
Participate in QA/UAT for CMS updates and vendor‑supported enhancements; elevate issues that could cause member‑facing disruption.
Coordinate with the Systems Manager to ensure web updates align with AMS data, forms, portal links, and authentication behaviors.
COLLABORATION and OPERATIONAL — COMMUNITY CONNECTION & DIVERSE PERSPECTIVE
Partner with Marketing, Design, Education, and other teams to align web content to audience needs and organizational goals.
Coordinate with third‑party vendors to support integration of solutions into the website and LMS.
Follow established intake, prioritization, and handoff processes to deliver updates accurately and on time.
Train staff on CMS use and document processes and procedures for web and LMS content management.
Travel may be required for organizational events.
Other duties assigned by supervisor related to position.
Qualifications
Required
1–2 years managing content for high‑traffic websites
Working knowledge of front‑end web fundamentals for implementation and troubleshooting (HTML/CSS; ability to work within templates/components).
Experience with digital analytics (e.g., GA4 and dashboarding/reporting tools) to drive optimization.
Demonstrated application of SEO and digital accessibility standards (e.g., Section 508/ADA).
Proficiency with Microsoft Office (Word, Excel, PowerPoint) and able to work across business platforms/tools.
Clear written and verbal communicator with strong attention to detail and quality control.
Demonstrated ability to translate performance data into practical web improvements (SEO, content structure, navigation/UX recommendations).
Preferred
Bachelor’s degree in web/digital, analytics, or related or equivalent combo of education and experience.
Experience with CMS/LMS platforms (e.g., Sitefinity/WordPress; BlueSky/Blackboard or similar).
Experience building/maintaining custom pages or digital experiences across multiple platforms.
Familiarity with tag management and search tooling, and basic A/B or iterative optimization practices.
Working knowledge of JavaScript (or similar scripting) for light enhancements/troubleshooting.
Experience with creative and collaboration tools (e.g., Adobe Creative Cloud; Smartsheet or similar).
Experience supporting event‑cycle or launch‑cycle digital work.
Benefits are available to employees.
The Merchant Advisory Group is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin or ancestry, age, disability or veteran status or other protected status.
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The Web Specialist ensures MAG’s website content and digital experience are accurate, accessible, optimized for search, and aligned to brand and conversion goals.
Guided by the MAG values, the role owns day‑to‑day website administration in the CMS (pages, sections, widgets, documents, and notifications), partners with stakeholders to publish updates efficiently, and uses analytics/SEO/accessibility practices to continuously improve performance. While LMS end‑user support and LMS administration remain owned by the Enterprise Systems Administrator; this role collaborates closely to ensure all CMS, AMS, LMS system‑of‑record updates stay aligned.
Responsibilities
DIGITAL CONTENT DELIVERY — CUSTOMER DRIVEN
Implement and manage website content updates within the CMS, ensuring accurate placement, proper formatting, and alignment with brand and style standards.
Create and publish new pages, site sections, and documents; manage redirects, broken links, and content freshness cycles to maintain a clean, reliable web presence.
Maintain content hygiene across the site including navigation integrity, page accuracy, and link validation.
Support the LMS by implementing content updates, publishing learning materials, and ensuring a consistent user experience across platforms.
Ensure posted content follows established standards, Style Guide, and writing conventions.
SEO, ACCESSIBILITY and PERFORMANCE — IMPACT FOCUSED
Implement and manage website content updates within the CMS, ensuring accurate placement, proper formatting, and alignment with brand and style standards.
Create and publish new pages, site sections, and documents; manage redirects, broken links, and content freshness cycles to maintain a clean, reliable web presence.
Maintain content hygiene across the site including navigation integrity, page accuracy, and link validation.
Support the LMS by implementing content updates, publishing learning materials, and ensuring a consistent user experience across platforms.
PLATFORM and TECHNICAL SUPPORT — FORWARD THINKING, TRUSTED SOURCE
Perform basic HTML/CSS edits within CMS templates and components to ensure proper look, feel, and functionality.
Document content requests, track revisions, and communicate status updates to business owners throughout the project lifecycle.
Participate in QA/UAT for CMS updates and vendor‑supported enhancements; elevate issues that could cause member‑facing disruption.
Coordinate with the Systems Manager to ensure web updates align with AMS data, forms, portal links, and authentication behaviors.
COLLABORATION and OPERATIONAL — COMMUNITY CONNECTION & DIVERSE PERSPECTIVE
Partner with Marketing, Design, Education, and other teams to align web content to audience needs and organizational goals.
Coordinate with third‑party vendors to support integration of solutions into the website and LMS.
Follow established intake, prioritization, and handoff processes to deliver updates accurately and on time.
Train staff on CMS use and document processes and procedures for web and LMS content management.
Travel may be required for organizational events.
Other duties assigned by supervisor related to position.
Qualifications
Required
1–2 years managing content for high‑traffic websites
Working knowledge of front‑end web fundamentals for implementation and troubleshooting (HTML/CSS; ability to work within templates/components).
Experience with digital analytics (e.g., GA4 and dashboarding/reporting tools) to drive optimization.
Demonstrated application of SEO and digital accessibility standards (e.g., Section 508/ADA).
Proficiency with Microsoft Office (Word, Excel, PowerPoint) and able to work across business platforms/tools.
Clear written and verbal communicator with strong attention to detail and quality control.
Demonstrated ability to translate performance data into practical web improvements (SEO, content structure, navigation/UX recommendations).
Preferred
Bachelor’s degree in web/digital, analytics, or related or equivalent combo of education and experience.
Experience with CMS/LMS platforms (e.g., Sitefinity/WordPress; BlueSky/Blackboard or similar).
Experience building/maintaining custom pages or digital experiences across multiple platforms.
Familiarity with tag management and search tooling, and basic A/B or iterative optimization practices.
Working knowledge of JavaScript (or similar scripting) for light enhancements/troubleshooting.
Experience with creative and collaboration tools (e.g., Adobe Creative Cloud; Smartsheet or similar).
Experience supporting event‑cycle or launch‑cycle digital work.
Benefits are available to employees.
The Merchant Advisory Group is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin or ancestry, age, disability or veteran status or other protected status.
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