Lippincott - Senior Consultant, Marketing Customer Strategy
National African-American Insurance Association (NAAIA), Sacramento, CA, United States
As a Marketing Customer Strategy (MCS) team member, you will blend strategic, analytical, and creative thinking to drive customer‑centric growth for your clients. You will consult across industries and on a range of topics such as brand and marketing strategy, growth strategy, value proposition, innovation, and customer experience.
Responsibilities
As a Senior Consultant, MCS, you will be a member of highly integrated case teams. Your responsibilities will include understanding client situations, conducting qualitative and quantitative research, analyzing findings to find revelatory insights about customer motivations, perceptions, and behaviors, and working with your case team to synthesize recommendations. You will contribute substantially to case delivery in terms of thinking and project management.
Day‑to‑day tasks
Gathering, organizing and summarizing information on client business strategy, industry and competitive dynamics, best practice analyses, communications audits, and customer insights to identify key implications.
Conducting in‑depth interviews with client management and key stakeholders.
Supporting case team planning and analysis of quantitative and qualitative customer / prospect research, from discrete choice analysis to focus groups.
Quickly picking up skills and knowledge in new areas, leveraging client, firm and external resources.
Collaborating with other consultants and designers to explore alternatives and develop thinking (e.g., brainstorming sessions).
Contributing to the development and storyline of client presentations.
Effectively communicating with, and presenting to, both internal case teams and external client teams.
Required Qualifications
3+ years excelling in a field such as strategy consulting, corporate strategy, brand strategy, brand management, innovation or strategic planning.
Outstanding communications, writing and interpersonal skills.
Analysis and synthesis of complex datasets through tools such as SPSS, Excel and SQL.
An analytical and rigorous approach to finding solutions and flexibility in applying them.
A willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas to clients.
An appetite for learning and wrestling with challenging topics across a diverse range of clients and industries.
A passion for problem solving, creative expression, and improving the way companies relate to customers.
Openness to travel, seeing things in new ways, and exploring new ideas.
Compensation & Benefits
The applicable base pay for this role ranges from $105,000 - $130,000. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. In addition to the base salary, this position will be eligible for performance‑based incentives. We also offer a competitive total rewards package which includes health benefits, 401(k) savings, and employee assistance programs.
EEO Statement
Marsh is committed to embracing a diverse, inclusive, and flexible work environment and providing equal employment opportunity for all applicants.
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Responsibilities
As a Senior Consultant, MCS, you will be a member of highly integrated case teams. Your responsibilities will include understanding client situations, conducting qualitative and quantitative research, analyzing findings to find revelatory insights about customer motivations, perceptions, and behaviors, and working with your case team to synthesize recommendations. You will contribute substantially to case delivery in terms of thinking and project management.
Day‑to‑day tasks
Gathering, organizing and summarizing information on client business strategy, industry and competitive dynamics, best practice analyses, communications audits, and customer insights to identify key implications.
Conducting in‑depth interviews with client management and key stakeholders.
Supporting case team planning and analysis of quantitative and qualitative customer / prospect research, from discrete choice analysis to focus groups.
Quickly picking up skills and knowledge in new areas, leveraging client, firm and external resources.
Collaborating with other consultants and designers to explore alternatives and develop thinking (e.g., brainstorming sessions).
Contributing to the development and storyline of client presentations.
Effectively communicating with, and presenting to, both internal case teams and external client teams.
Required Qualifications
3+ years excelling in a field such as strategy consulting, corporate strategy, brand strategy, brand management, innovation or strategic planning.
Outstanding communications, writing and interpersonal skills.
Analysis and synthesis of complex datasets through tools such as SPSS, Excel and SQL.
An analytical and rigorous approach to finding solutions and flexibility in applying them.
A willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas to clients.
An appetite for learning and wrestling with challenging topics across a diverse range of clients and industries.
A passion for problem solving, creative expression, and improving the way companies relate to customers.
Openness to travel, seeing things in new ways, and exploring new ideas.
Compensation & Benefits
The applicable base pay for this role ranges from $105,000 - $130,000. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. In addition to the base salary, this position will be eligible for performance‑based incentives. We also offer a competitive total rewards package which includes health benefits, 401(k) savings, and employee assistance programs.
EEO Statement
Marsh is committed to embracing a diverse, inclusive, and flexible work environment and providing equal employment opportunity for all applicants.
#J-18808-Ljbffr