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Business Development Liaison

Golden Care, La Mesa, CA, United States


The Business Development Liaison acts as a crucial connection between Golden Care and the broader community. This position is responsible for cultivating and maintaining strong referral relationships with a diverse range of sources, including community partners and prospective clients, to drive growth in our non-medical home care services. The ideal candidate will be a self‑motivated networker with a genuine passion for assisting others (with a focus on seniors) and a results‑oriented mindset aimed at consistently meeting and exceeding monthly sales targets. Applicants must reside in San Diego County.

Responsibilities

Proactively establish, manage, and expand referral relationships with hospitals, senior centers, rehabilitation facilities, case managers, discharge planners, social workers, estate planners, fiduciaries, long‑term care brokers, concierge physicians, geriatric care managers, and community organizations to generate new business opportunities.

Conduct consistent in‑person outreach activities, including face‑to‑face visits, relationship check‑ins, and timely follow‑ups with referral partners to boost referrals and drive revenue growth.

Represent Golden Care at networking events, health fairs, and community outreach initiatives to promote our services, broaden professional connections, and enhance brand visibility.

Educate referral sources, potential clients, and their families about Golden Care’s non‑medical home care services—such as companionship, personal care, and homemaking—using a consultative, solution‑focused sales approach.

Consistently meet or exceed monthly outreach, referral, and conversion targets set by the Business Development Director, maintaining a motivated and purpose‑driven attitude.

Accurately document all outreach efforts, referral discussions, lead statuses, and outcomes within the CRM system, ensuring detailed post‑call notes are entered daily and promptly.

Exhibit meticulous attention to detail in documentation, follow‑up activities, and referral processes to facilitate precise reporting and seamless intake coordination.

Provide actionable feedback from the field regarding referral patterns, client needs, competitor activities, and emerging market opportunities in order to support strategic business development initiatives.

Support the onboarding of new referral partners, ensuring a smooth, professional referral process from initial contact through the start of client care.

Stay well‑informed about industry trends, community demands, and local market dynamics to identify new sales opportunities and reinforce existing relationships.

Collaborate effectively with the Golden Care team, fostering a positive and uplifting work environment.

Engage with the Business Development Director to leverage additional team resources for a collaborative approach to business, including inviting support for calls, luncheons, and events where added personnel could benefit client accounts.

Participate actively in the on‑call rotation with other team members as needed.

Requirements

Bachelor’s degree in marketing, communications, healthcare, or a related field is preferred.

Minimum of three years of experience in community outreach, sales, or business development.

Demonstrated ability to build strong relationships, influence key decision‑makers, and achieve referral‑based sales goals - with a proven history of success.

Outstanding interpersonal, communication, and presentation skills.

Openness to receiving feedback and coaching aimed at business growth and enhancing communication skills.

Strong organizational, time management, and follow‑up abilities.

Proficiency in CRM systems ideal. Microsoft Office Suite knowledge is a plus.

Valid driver’s license and reliable transportation to support frequent daily travel within San Diego County.

Desire to succeed and strong work ethic.

Experience building connections with people in an ethical and thoughtful way. Representing Golden Care with excellence.

Compensation $80,000.00 - $200,000.00 annually

Benefits

Competitive salary with performance‑based incentives.

Flexible remote work environment supporting work‑life balance.

Opportunities for professional growth and development.

Supportive and collaborative team culture.

PTO: Unlimited PTO.

Medical, Dental and Vision: Available after 60 days of employment.

401K: Available after 1 year of employment at a minimum of 1,000 hours worked.

You will be provided with a work laptop and a cellphone.

About Golden Care
Golden Care is a dedicated provider of compassionate, non‑medical home care throughout San Diego County. Please see our company website for additional information: www.getgoldencare.com

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