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Program Manager, Competitive Intelligence

salesforce.com, inc., Atlanta, GA, United States


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Overview of the Role
The Salesforce Competitive Intelligence (CI) team is seeking a dynamic, organized, and execution‑driven Program Manager to help scale our most critical competitive initiatives across multiple Operating Units (OUs). This individual will serve as the connective tissue across the CI team‑designing and operationalizing programs that help Salesforce win against our biggest competitors through coordinated, data‑driven, and repeatable actions. This is not a traditional research role. Instead, it's a high‑impact programs role that turns insights into action‑building cross‑OU initiatives, driving consistency in execution, and ensuring our field teams have the competitive strategies and tools they need to win.

Responsibilities

Design, launch, and operationalize programs that accelerate Salesforce's competitive motion across multiple OUs (examples include competitive sales program, win room, enablements).

Translate complex insights and ideas into scalable, repeatable programs with measurable business impact.

Drive end‑to‑end program delivery—from design through execution, measurement, and iteration.

Act as the connective tissue between CI team, Sales Programs, & Enablement, to ensure alignment and coordinated execution on top competitive priorities.

Partner across the CI team to identify gaps, prioritize focus areas, and drive unified execution across teams.

Influence without authority and collaborate across senior stakeholders to drive accountability and impact.

Build structured workback plans and manage project timelines to ensure on‑time delivery across multiple workstreams.

Drive operational rigor by tracking milestones, dependencies, and risks, and escalating where needed to keep projects on course.

Maintain clear accountability across teams—ensuring roles, deliverables, and deadlines are understood and met.

Provide regular updates and performance readouts to leadership, summarizing progress, impact, and next steps.

Use data to measure program effectiveness, and refine strategies over time.

Required Skills

Program Management / Sales Programs experience

Fluent in English

Strong communication and presentation skills

Strong leadership, networking, relationship‑building and influencing skills

Ability to work both independently and in a larger team setting

High sense of urgency to respond to critical business questions

Curious, analytical, innovative, and wildly creative—with the execution skills to make it happen

Education / Experience

Must have 3+ years experience within the distribution org. Knowledge of sales programs & Salesforce reporting preferred

BS in Computer Science, Information Management, Business Management, or equivalent work experience

Internal understanding of Salesforce's current data/reporting/governance tools and sales processes preferred

Benefits
Salesforce offers a variety of benefits to help you live well, including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at https://www.salesforcebenefits.com.

Accommodations
If you need a reasonable accommodation during the application or recruiting process, please submit a request via the Accommodations Request Form.

Equal Opportunity
Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. All potential employees will be assessed on the basis of merit, competence and qualifications—without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and all other aspects of employment. Recruitment, hiring, and promotion decisions at Salesforce are fair and based on merit. The same applies to compensation, benefits, promotions, transfers, workforce reductions, recall, training, and education.

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