Product Manager, Marketing Technology
Global Partners LP, Waltham, MA, United States
The Product Manager, Marketing Technology is responsible for leading the development and optimization of marketing technology solutions that enhance customer experience across both physical and digital channels. This role defines and drives the product roadmap for platforms such as Customer Data Platforms (CDPs), CRM systems, and mobile applications, ensuring they align with strategic business goals. The position bridges the gap between business objectives and technical execution, integrating systems to enable personalized and cohesive customer interactions. As a key liaison across Marketing, Product, and Operations teams, this role ensures marketing technologies deliver measurable value and a seamless omnichannel experience.
Your Role, Your Impact
Leads the strategy, development, and execution of marketing technology initiatives, including CDP, CRM, and mobile application integrations.
Drives the product roadmap by prioritizing features and improvements based on business value, user needs, and technical feasibility.
Develop Product Vision and Roadmap: Define and prioritize the roadmap for customer data, event collection, and attribution systems, ensuring alignment with business goals around acquisition, conversion, and retention.
Partners with retail operations and marketing teams to ensure MarTech solutions enhance in-store experiences and increase customer engagement and foot traffic.
Manages vendor relationships and evaluates emerging marketing technologies to ensure a competitive advantage in the retail landscape.
Oversees the integration of MarTech systems to create a unified customer profile and deliver personalized content and offers.
Leads cross-functional teams through the implementation and iteration of marketing technology tools and enhancements.
Develops and maintains comprehensive documentation of system architecture, integrations, and technology workflows.
Establishes success metrics for marketing technology initiatives and regularly reports on KPIs and performance outcomes.
Champion Data-Driven Decision Making: Establish clear success metrics tied to business impact. Use data, experimentation, and customer insights to guide product strategy and measure progress.
Enhance Data Quality and Trust: Build and scale mechanisms that ensure reliable event collection and accurate attribution, enabling confidence in reporting and decision-making across the organization.
Strengthen the Product Management Function: Share best practices with other PMs and squads, helping elevate product management standards across Global Partners.
Qualifications
Bachelor’s degree in a relevant field such as Marketing, Business, Computer Science, Information Systems, or a related discipline.
5–7 years of product management experience, preferably with a focus on marketing technology (MarTech), digital platforms, or CRM/CDP systems.
Proven experience working cross-functionally with marketing, operations, technology, and data teams.
Demonstrated success in leading MarTech initiatives in an omnichannel retail or consumer-focused environment.
Strong understanding of marketing technology platforms (e.g., CDP, CRM, marketing automation), product management experience using agile methodologies, excellent stakeholder management and communication skills, technical proficiency with system integration, and experience in omnichannel retail environments.
Background in consumer-focused retail, digital marketing, or omnichannel strategy is highly desirable.
Primarily office-based with a hybrid or flexible schedule as applicable. Occasional travel (~10%) to retail sites or vendor locations may be required.
8+ years of product management experience, with a track record of delivering high-impact marketing technology products.
2+ years of product management experience in large enterprise organizations.
Direct experience with customer data platforms, event collection, attribution, or related MarTech systems.
Demonstrated success leading cross-functional initiatives and delivering measurable business outcomes.
Strong business acumen – able to connect platform work to growth, efficiency, and customer experience improvements.
Pay Range
Pay Range $103,000.00 - $154,600.00. The pay range for this position is outlined above. The final amount offered at the start of employment is determined based on factors including, but not limited to, experience level, knowledge, skills, abilities and geographic location, and the Company reserves the right to modify base salary at any time, including for reasons related to individual performance, Company or individual department/team performance and market factors.
Our Commitments to You
Competitive Pay – We offer competitive salaries and opportunities for growth within.
Health & Wellness – Medical, Dental, Vision and Life Insurance, along with additional wellness support.
The Road Ahead – 401(k) and a match component; tuition reimbursement offered after 6 months of service.
Professional Development – Lifelong learning with internal development programs and access to on-demand learning.
These commitments are offered to employees in permanent roles, as part of our support for long‑term growth and success.
Global Partners LP is an equal opportunity employer. We foster a company culture where ideas from all people help us grow, move and thrive. We embrace the diversity of all applicants and do not discriminate against race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. If you have a disability and need an accommodation to apply, please contact our recruiting department at 781-747-9675 or 781‑7GP‑WORK.
#J-18808-Ljbffr
Your Role, Your Impact
Leads the strategy, development, and execution of marketing technology initiatives, including CDP, CRM, and mobile application integrations.
Drives the product roadmap by prioritizing features and improvements based on business value, user needs, and technical feasibility.
Develop Product Vision and Roadmap: Define and prioritize the roadmap for customer data, event collection, and attribution systems, ensuring alignment with business goals around acquisition, conversion, and retention.
Partners with retail operations and marketing teams to ensure MarTech solutions enhance in-store experiences and increase customer engagement and foot traffic.
Manages vendor relationships and evaluates emerging marketing technologies to ensure a competitive advantage in the retail landscape.
Oversees the integration of MarTech systems to create a unified customer profile and deliver personalized content and offers.
Leads cross-functional teams through the implementation and iteration of marketing technology tools and enhancements.
Develops and maintains comprehensive documentation of system architecture, integrations, and technology workflows.
Establishes success metrics for marketing technology initiatives and regularly reports on KPIs and performance outcomes.
Champion Data-Driven Decision Making: Establish clear success metrics tied to business impact. Use data, experimentation, and customer insights to guide product strategy and measure progress.
Enhance Data Quality and Trust: Build and scale mechanisms that ensure reliable event collection and accurate attribution, enabling confidence in reporting and decision-making across the organization.
Strengthen the Product Management Function: Share best practices with other PMs and squads, helping elevate product management standards across Global Partners.
Qualifications
Bachelor’s degree in a relevant field such as Marketing, Business, Computer Science, Information Systems, or a related discipline.
5–7 years of product management experience, preferably with a focus on marketing technology (MarTech), digital platforms, or CRM/CDP systems.
Proven experience working cross-functionally with marketing, operations, technology, and data teams.
Demonstrated success in leading MarTech initiatives in an omnichannel retail or consumer-focused environment.
Strong understanding of marketing technology platforms (e.g., CDP, CRM, marketing automation), product management experience using agile methodologies, excellent stakeholder management and communication skills, technical proficiency with system integration, and experience in omnichannel retail environments.
Background in consumer-focused retail, digital marketing, or omnichannel strategy is highly desirable.
Primarily office-based with a hybrid or flexible schedule as applicable. Occasional travel (~10%) to retail sites or vendor locations may be required.
8+ years of product management experience, with a track record of delivering high-impact marketing technology products.
2+ years of product management experience in large enterprise organizations.
Direct experience with customer data platforms, event collection, attribution, or related MarTech systems.
Demonstrated success leading cross-functional initiatives and delivering measurable business outcomes.
Strong business acumen – able to connect platform work to growth, efficiency, and customer experience improvements.
Pay Range
Pay Range $103,000.00 - $154,600.00. The pay range for this position is outlined above. The final amount offered at the start of employment is determined based on factors including, but not limited to, experience level, knowledge, skills, abilities and geographic location, and the Company reserves the right to modify base salary at any time, including for reasons related to individual performance, Company or individual department/team performance and market factors.
Our Commitments to You
Competitive Pay – We offer competitive salaries and opportunities for growth within.
Health & Wellness – Medical, Dental, Vision and Life Insurance, along with additional wellness support.
The Road Ahead – 401(k) and a match component; tuition reimbursement offered after 6 months of service.
Professional Development – Lifelong learning with internal development programs and access to on-demand learning.
These commitments are offered to employees in permanent roles, as part of our support for long‑term growth and success.
Global Partners LP is an equal opportunity employer. We foster a company culture where ideas from all people help us grow, move and thrive. We embrace the diversity of all applicants and do not discriminate against race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. If you have a disability and need an accommodation to apply, please contact our recruiting department at 781-747-9675 or 781‑7GP‑WORK.
#J-18808-Ljbffr