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Manager, Integrated Marketing

ABOUT KENNETH COLE

Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, versatile, and functional clothing, shoes, and accessories that make daily dressing effortless under the labels Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted, as well as footwear under the name Gentle Souls.

Kenneth Cole is a global fashion brand that designs, markets, and distributes high-quality apparel, footwear, and accessories. We work closely with 22 domestic and 12 international licensing partners to create modern, functional, and stylish products that inspire individuals to look good and make a positive impact in the world.

Position Overview:

The Integrated Marketing Manager is responsible for leading the full-funnel planning, execution, and orchestration of unified 360° marketing campaigns across digital, retail, wholesale, and media channels. This role owns how campaigns come to life across touchpoints, ensuring cohesive delivery, strong cross-channel alignment, and measurable impact with both brand and performance metrics. This role is highly cross-functional and requires both strategic thinking and hands-on execution. The ideal candidate is a natural dot connector, proactive contributor, and strong collaborator, and is highly detail-oriented, organized, and values attention to detail.

Responsibilities

Campaign Management & Orchestration

Own end-to-end seasonal/initiative planning and execution of integrated marketing campaigns across all channels
Translate campaign strategy into clear, actionable rollout plans
Define channel roles, timing, and messaging across the funnel
Drive campaign workstreams and ensure cross-functional alignment, with both internal and external stakeholders
Contribute to paid creator and influencer strategies/pipeline into campaign planning, ensuring alignment to full-funnel objectives and channel roles

Channel Oversight (Digital, CRM, Media)

Oversee and contribute to execution across:
Paid social and digital advertising (e.g. Meta, TikTok)
Paid search
CRM and lifecycle marketing
Affiliate network marketing
Traditional and non-traditional media (e.g. OOH, digital media partnerships)
Partner with internal teams and agency stakeholders to ensure campaigns are executed effectively
Guide optimization approach based on performance insights

Retail & Strategic Partner Marketing Support

Support marketing execution across key retail and wholesale partners (e.g. Macy's, Nordstrom)
Align brand campaigns with strategic partner opportunities and retail calendars, both domestically and internationally
Own strategic partner-facing campaign planning and alignment

Performance Ownership & Optimization

Own campaign performance across:
Brand metrics (reach, awareness, engagement)
Performance metrics (traffic, conversion, revenue, ROAS)
Analyze results along with key stakeholders and identify optimization opportunities
Lead campaign post-mortems, including content audits to optimize future creative production

Creative Deliverables & Brief Orchestration

Develop and own creative briefs across various needs and channels, including paid creator and influencer briefs
Map content needs and deliverables that service full funnel approaches
Ensure creative is optimized for both brand storytelling and performance across channels

Cross-Functional Connector

Serve as the central connector for all things brand and performance
Drive alignment and ensure seamless execution across all campaign components

Reporting Structure

Reports to the Vice President of Integrated Marketing

Requirements

Bachelor’s degree in marketing, digital/ecommerce, media, communications or other related field.
Minimum 3+ years of experience in a marketing role.
Strong project management and problem solving skills and understanding of how to manage priorities of multiple partners and initiatives in a complex environment.
Understanding of full funnel marketing strategies and associated tactics across a multi-channel ecosystem.
Ability to define measurement objectives and analyze performance results of marketing campaigns to help inform future planning.
Experience in digital marketing, platform marketing, advertising and media.
Must possess strong communication and written skills.
Editorial mindset that seeks to understand what audiences consume and how to market towards it.
Proficient in Microsoft and/or Mac Office applications.
Ability to multi-task in a high-volume, fast-paced work environment.
Ability to effectively work cross-functionally.

Compensation

Base Salary: $80,000 – $100,000, commensurate with experience.

Bonus: 7% annual target.

Actual compensation will be determined based on skills, experience, and other job-related factors, consistent with applicable law.

HOW WE WORK FOR YOU

Hybrid - In Office Tuesday/Wednesday/Thursday. Monday and Friday are optional.
Medical, Dental, and Vision packages
401K and company match
Competitive time-off package including Unlimited PTO and Company Paid Holidays.
Paid Parental Leave
Online Associate Discount
Pre-tax commuter benefits

HOW OUR CULTURE WORKS

Our goal is to be the global standard for New York style and social consciousness. At Kenneth Cole Productions, we bring together respectful, innovative people in a culture of collaboration, accountability, and passion for our brand and product. We hire those who are innovative, courageous, interesting, ambitious, and genuine. For over 40 years, Kenneth Cole Productions Inc. has been one of the world’s most recognized fashion companies. This could not have happened without one key asset: our Associates. Designing, marketing, and selling a broad range of shoes, clothing, and accessories. Kenneth Cole Associates are courageous thought-leaders who are relentless in their pursuit of excellence. As an entrepreneurial organization of energized and devoted individuals, we promote, inspire, and embrace an atmosphere of mutual respect, creative thinking, and results-driven accountability. We foster an incredibly collaborative workplace, which we fill with people who work hard (and play hard) together.

Equal Employment Opportunity

Kenneth Cole is an equal opportunity employer. We consider all applicants without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other protected status under applicable law. We are committed to building a diverse and inclusive workplace.

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Manager, Integrated Marketing

ABOUT KENNETH COLE

Kenneth Cole is an American de...","promoted","title","Integrated Marketing Manager","duration","","experienceLevel","displayThumbnail","location","locations",[63],"id",["B","3474194067"],"displayHeadline","Work at Kenneth Cole Productions","category","displayPublishedAt","3 days ago","displayUrl","/jobs/3474194067-integrated-marketing-manager","shortTitle","shortLocation","New York, NY, United States","searchCompanyPath","/jobs?keyword=Kenneth+Cole+Productions","searchLocationPath","/jobs?location=New+York%2C+NY%2C+United+States","searchTitlePath","/jobs?keyword=Integrated+Marketing+Manager",{"_64":65,"_66":67,"_68":69,"_70":71,"_72":73},"country","United States","city","New York","formatted","New York, NY, United States, 10261","state","NY","postal_code","10261",["D",1777334400000],"Tilly's Inc.","At Tillys , we’re a leading specialty retailer offering casual apparel, footwear, and accessories for young men, women, boys, and girls. Our extensive collection features iconic global brands, emerging labels, and proprietary lines, all rooted in an active and social lifestyle.

Based in sunny Southern California, our Retail Support Center (RSC) is the heart of our corporate operations, dedicated to supporting both our retail and online stores. The RSC is where strategy meets execution. From trend forecasting to tech innovation, our teams work together to bring the Tillys experience to life — both in-store and online.

Position Summary
We’re looking for a detail-oriented and proactive Design Assistant to support our Trend and Design Team. This position is a temporary role, with a possibility of temp to hire after six months based on company needs.

Key Responsibilities

Assist in compiling the color / print direction for seasonal trend packages by researching & forecasting current fashion trends / colors.

Collaborate with the design team to identify and build seasonal collections across categories/ classifications

Supports the team on manipulating and recoloring in-house textile designs/graphics/ prints and embroidery when needed

Assist in fittings and support with the Technical Design team to achieve consistent brand right, trend-right fits

Obtains approvals for fabric, lab dip, and trims

Communicates with related business partners regarding product development progress to the assigned categories; alerts the partners of any unexpected issues and negotiates resolutions with factories

Maintain Time and Action Calendars tracking based on Vendor WIPs and submits

Daily email communication with vendors

Enter and update fit log with incoming samples details and sample status upon review

Perform other duties as assigned and apparent.

Qualifications
Your experience brings:

Excellent judgement at gauging trend curve for pre-peak, peak and post peak items and how it relates to Tillys customer.

Ability to drive business through significant item identification & development

Detail-oriented with excellent organizational skills and the ability to create, meet and maintain schedules

Look at challenges with a positive attitude

Ability to be productive in an open, ever changing, fast paced environment

Demonstrates initiative, is conscientious and provides complete follow-through on areas of responsibility

Excellent verbal, written and visual communication/presentation skills

TECHNICAL KNOWLEDGE and SKILLS:

Proficient in Adobe Illustrator, Photoshop

Proficiency in Word, Excel, PowerPoint

Exceptionally organized with strong time management and multi-tasking ability

Must be self-managing

Strong creative, conceptual and merchandising skills

Excellent color sense

Education & Experience

1-2 years’ experience in Fashion/Retail/Wholesale industry preferred

High School Diploma required.

Bachelor’s degree, minimum 2-year AA degree or equivalent required (preferably in Fashion Design)

Work Environment & Physical Demands

Professional office setting with low to moderate noise

Ability to sit or stand for extended periods

Occasionally lift/move up to 20 lbs. and navigate stairs

Frequent walking and movement between floors/departments

Reasonable accommodation is available to support individuals with disabilities

Leadership & Team Development
While this is not a leadership role, we value team players who embody proactive collaboration, curiosity, accountability, and a growth mindset. Opportunities to grow and develop within the company are strongly supported.

Compensation
Hourly Range: $24 – $28/hr.
Final offer will be based on experience, skills, and qualifications.

What to Expect
Schedule: Full-time role with weekday office hours; occasional evening or weekend work may be required during peak retail seasons.

Work Location: Irvine, CA — minimum of 4 days per week in-office.

Why Join Tillys?
At Tillys, we thrive in a creative, collaborative, and high-energy environment where individuality is not just accepted — it’s celebrated. Whether you're brainstorming bold new campaigns or fine-tuning behind-the-scenes processes, your work makes a real impact. We foster a culture of inclusion, innovation, and recognition, where professional growth is supported, wins are celebrated, and having fun is part of the process. Join a team that values authenticity, teamwork, and always strives for excellence.

401(k) Retirement Plan – Save for your future with our company-sponsored plan

Health Coverage – Medical, dental, vision, life, and additional voluntary benefits

Employee Discount – In-store and online

Discount Programs – Save on travel, events, and more

Employee Sample Sales – Major deals on favorite brands

Wellness & Social Events – Fitness programs, parties, and team outings

Weekly Office Snacks – Stay fueled with stocked treats

Equal Opportunity Employer & Fair Chance Hiring
Tillys is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Fair Chance Hiring: In compliance with California law, Tillys will consider qualified applicants with criminal histories in a manner consistent with the California Fair Chance Act.

Other Considerations
This job description is not intended to be all-inclusive. Duties and responsibilities may change at any time, with or without notice. Reasonable accommodation may be provided to individuals with disabilities to enable them to perform essential job functions.

#J-18808-Ljbffr","At Tillys , we’re a leading specialty retailer offering casual apparel, footwear, and accessories for young men, women, boys, and girls. Our exten...","Design Assistant",[88],["B","3521803525"],"Work at Tilly's Inc.","1 days ago","/jobs/3521803525-design-assistant","Irvine, CA, United States","/jobs?keyword=Tilly%27s+Inc.","/jobs?location=Irvine%2C+CA%2C+United+States","/jobs?keyword=Design+Assistant",{"_64":65,"_66":89,"_68":90,"_70":91,"_72":92},"Irvine","Irvine, CA, United States, 92713","CA","92713",["D",1777428960000],"At Tillys , we’re a leading specialty retailer offering casual apparel, footwear, and accessories for young men, women, boys, and girls. Our extensive collection features iconic global brands, emerging labels, and proprietary lines, all rooted in an active and social lifestyle.
Based in sunny Southern California, our Retail Support Center (RSC ) is the heart of our corporate operations, dedicated to supporting both our retail and online stores. The RSC is where strategy meets execution. From trend forecasting to tech innovation, our teams work together to bring the Tillys experience to life — both in-store and online.
Position Summary General Print Artist/Graphic Design responsibilities focusing on in-store seasonal sign packagers, windows signage and special design graphic projects. Job responsibilities include, but are not limited to the following.
Key Responsibilities A typical day may include:
Design and execute promotional and ad designs for, but not limited to: campaigns, website, emails, mobile app, banners and other digital or print media.
Create visual branded materials relating to Tillys retail stores, tillys.com and Tillys catalog.
Responsible for producing artwork request for all in-store signs, seasonal campaigns, and catalog design.
Create marketing flyers for various schools, magazines, and newspapers.
Design event marketing promotions.
Assist with any other special projects.
Illustrates marketing concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
Creates finished copy and art, using design software programs, printing, mock ups as needed
Creates files for print production
Uses knowledge of current graphic design software to produce graphic art and visual materials for promotions, branded advertisements, packaging, and informative and instructional material through a variety of media outlets.
Develops innovative ideas and concepts.
Remains abreast of technological advances in the field and is able to identify areas of use in the organization.
Qualifications Detail-Oriented and able to meet deadlines in a fast work environment
Ability to follow direction receive constructive criticism and execute accordingly
Must be an expert in; Mac, Illustrator, Photoshop, Figma and InDesign
Ability to retouch images a plus
Outstanding technical skills/ability to troubleshoot
Education & Experience 1 year minimum of Graphic Design experience
Bachelor’s Degree in Graphic Design preferred.
High School Diploma required.
Work Environment & Physical Demands Professional office setting with low to moderate noise
Ability to sit or stand for extended periods
Regularly lift/move up to 20 lbs and navigate stairs
Frequent walking and movement between floors/departments
Reasonable accommodation is available to support individuals with disabilities
Leadership & Team Development While this is not a leadership role, we value team players who embody proactive collaboration, curiosity, accountability, and a growth mindset. Opportunities to grow and develop within the company are strongly supported.
Compensation Annual Range: $70k – $72k
Final offer will be based on experience, skills, and qualifications.
What to Expect Schedule: Full-time role with weekday office hours; occasional evening or weekend work may be required during peak retail seasons.
Work Location: Irvine, CA — minimum of 4 days per week in-office.
Why Join Tillys? At Tillys, we thrive in a creative, collaborative, and high-energy environment where individuality is not just accepted — it’s celebrated. Whether you're brainstorming bold new campaigns or fine-tuning behind-the-scenes processes, your work makes a real impact. We foster a culture of inclusion, innovation, and recognition, where professional growth is supported, wins are celebrated, and having fun is part of the process. Join a team that values authenticity, teamwork, and always strives for excellence.
401(k) Retirement Plan – Save for your future with our company-sponsored plan
Health Coverage – Medical, dental, vision, life, and additional voluntary benefits
Employee Discount – In-store and online
Discount Programs – Save on travel, events, and more
Employee Sample Sales – Major deals on favorite brands
Wellness & Social Events – Fitness programs, parties, and team outings
Weekly Office Snacks – Stay fueled with stocked treats
Equal Opportunity Employer & Fair Chance Hiring Tillys is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Fair Chance Hiring: In compliance with California law, Tillys will consider qualified applicants with criminal histories in a manner consistent with the California Fair Chance Act.
Other Considerations This job description is not intended to be all-inclusive. Duties and responsibilities may change at any time, with or without notice. Reasonable accommodation may be provided to individuals with disabilities to enable them to perform essential job functions.

#J-18808-Ljbffr","Graphic Designer Job at Tilly's Inc. in Irvine",[101],["B","3153153180"],"3 hours ago","/jobs/3153153180-graphic-designer-job-at-tillys-inc-in-irvine","/jobs?keyword=Graphic+Designer+Job+at+Tilly%27s+Inc.+in+Irvine",{"_64":65,"_66":89,"_68":90,"_70":91,"_72":92},["D",1777075200000],"Graphic Designer",[109],["B","3137474616"],"4 days ago","/jobs/3137474616-graphic-designer","/jobs?keyword=Graphic+Designer",{"_64":65,"_66":89,"_68":90,"_70":91,"_72":92},["D",1777334400000],"Tillys","Overview
At Tillys , we’re a leading specialty retailer offering casual apparel, footwear, and accessories for young men, women, boys, and girls. Our extensive collection features iconic global brands, emerging labels, and proprietary lines, all rooted in an active and social lifestyle. Based in sunny Southern California, our Retail Support Center (RSC) is the heart of our corporate operations, dedicated to supporting both our retail and online stores. The RSC is where strategy meets execution. From trend forecasting to tech innovation, our teams work together to bring the Tillys experience to life — both in-store and online.

Position
Design Assistant – A detail-oriented and proactive role to support the Trend and Design Team. This position is temporary, with a possibility of temp-to-hire after six months based on company needs.

Responsibilities

Assist in compiling the color / print direction for seasonal trend packages by researching & forecasting current fashion trends / colors.

Collaborate with the design team to identify and build seasonal collections across categories/classifications.

Support the team in manipulating and recoloring in-house textile designs/graphics/prints and embroidery when needed.

Assist in fittings and support with the Technical Design team to achieve consistent brand-right, trend-right fits.

Obtain approvals for fabric, lab dip, and trims.

Communicate with related business partners regarding product development progress to assigned categories; alert partners of unexpected issues and negotiate resolutions with factories.

Maintain Time and Action Calendars tracking based on Vendor WIPs and submits.

Daily email communication with vendors.

Enter and update fit log with incoming samples details and sample status upon review.

Perform other duties as assigned and apparent.

Qualifications

Excellent judgment at gauging trend curve for pre-peak, peak and post-peak items and how it relates to the Tillys customer.

Ability to drive business through significant item identification & development.

Detail-oriented with excellent organizational skills and the ability to create, meet and maintain schedules.

Positive attitude toward challenges.

Ability to be productive in an open, ever-changing, fast-paced environment.

Demonstrates initiative, is conscientious and provides complete follow-through on areas of responsibility.

Excellent verbal, written and visual communication/presentation skills.

Technical Knowledge and Skills

Proficient in Adobe Illustrator, Photoshop.

Proficiency in Word, Excel, PowerPoint.

Exceptionally organized with strong time management and multi-tasking ability.

Must be self-managing.

Strong creative, conceptual and merchandising skills.

Excellent color sense.

Education & Experience

1-2 years’ experience in Fashion/Retail/Wholesale industry preferred.

High School Diploma required.

Bachelor’s degree, minimum 2-year AA degree or equivalent required (preferably in Fashion Design).

Work Environment & Physical Demands

Professional office setting with low to moderate noise.

Ability to sit or stand for extended periods.

Occasionally lift/move up to 20 lbs. and navigate stairs.

Frequent walking and movement between floors/departments.

Reasonable accommodation is available to support individuals with disabilities.

Leadership & Team Development
While this is not a leadership role, we value team players who embody proactive collaboration, curiosity, accountability, and a growth mindset. Opportunities to grow and develop within the company are strongly supported.

Compensation
Hourly Range: $24 – $28/hr. Final offer will be based on experience, skills, and qualifications.

What To Expect

Schedule: Full-time role with weekday office hours; occasional evening or weekend work may be required during peak retail seasons.

Work Location: Irvine, CA — minimum of 4 days per week in-office.

Why Join Tillys?
At Tillys, we thrive in a creative, collaborative, and high-energy environment where individuality is not just accepted — it’s celebrated. We foster a culture of inclusion, innovation, and recognition, where professional growth is supported, wins are celebrated, and having fun is part of the process.

Perks & Benefits

401(k) Retirement Plan – Save for your future with our company-sponsored plan.

Health Coverage – Medical, dental, vision, life, and additional voluntary benefits.

Employee Discount – In-store and online.

Discount Programs – Save on travel, events, and more.

Employee Sample Sales – Major deals on favorite brands.

Wellness & Social Events – Fitness programs, parties, and team outings.

Weekly Office Snacks – Stay fueled with stocked treats.

Equal Opportunity Employer & Fair Chance Hiring
Tillys is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Fair Chance Hiring: In compliance with California law, Tillys will consider qualified applicants with criminal histories in a manner consistent with the California Fair Chance Act.

Other Considerations
This job description is not intended to be all-inclusive. Duties and responsibilities may change at any time, with or without notice. Reasonable accommodation may be provided to individuals with disabilities to enable them to perform essential job functions.

#J-18808-Ljbffr","Overview
At Tillys , we’re a leading specialty retailer offering casual apparel, footwear, and accessories for young men, women, boys, and gir...",[119],["B","3522281390"],"Work at Tillys","/jobs/3522281390-design-assistant","/jobs?keyword=Tillys",{"_64":65,"_66":89,"_68":90,"_70":91,"_72":92},8752,"name","Newsday Media Group","agency","logo","https://production-rails-default.s3.us-east-2.amazonaws.com/public/legacy-logos/351727.GIF","slug","newsday-media-group","

Newsday Media Group is a locally owned, independent media company grounded in journalistic excellence, integrity, and commitment to the communities it serves. With 19 Pulitzer Prizes and dozens of Emmy Awards, it's one of the most decorated news organizations in the country.

The company is in the middle of a significant transformation, expanding from its newspaper roots into a multimedia operation spanning digital, video, podcasts, live events, and data-driven civic engagement. NMG properties include the flagship Newsday and Newsday.com, NewsdayTV, the Newsday Live events series, and nextLI, a civic research and community forum platform funded by The Rauch Foundation.

A new 130,000-square-foot headquarters in Melville features a broadcast-quality TV studio and multimedia production space. Newsday Live produces a growing calendar of food and wine tastings, author talks, sports Q&As, concerts, and community events. Feed Me, the company's food and dining vertical, includes a web series, quarterly print magazine, and restaurant coverage. Brand 360, the in-house content studio, partners with advertisers across healthcare, education, energy, tourism, and retail.

Newsday's investigative unit has driven real-world change, from prompting schools to replace unsafe football helmets to contributing reporting that led to federal corruption convictions. Community programs include the Newsday Marching Band Festival, CheerFest, Scholar-Artist honors, and partnerships with local nonprofits focused on hunger, housing, youth education, and child welfare.

For people who care about local journalism, multimedia storytelling, and community impact, Newsday is doing the work at scale.

","Melville, NY","coloredLogo","logoAttachment","thumbnail","thumbnailAttachment","newsday.jpg","hexCode","#D52B1E","headline","Award-Winning Local Media Powerhouse Serving Long Island & New York City","/companies/newsday-media-group","https://production-rails-default.s3.amazonaws.com/uploads/company/thumbnail_attachment/8752/newsday.jpg",["B","3522085114"],["D",1777161600000],"indexedAt","Driver","

Who We Are. At Tillys, were a leading specialty retailer offering casual apparel, footwear, and accessories for young men, women, boys, and girls. Our extensive collection features iconic global brands, emerging labels, and proprietary lines, all ro Driver, Support, Retail, Experience

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