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Digital/Marketing Analyst (Power BI & Tableau Developer)

Yoh, A Day & Zimmermann Company, Plano, TX, United States


Digital/Marketing Analyst (Power BI & Tableau Developer)
12+ month contract (W2 ONLY, NO C-C)

Plano, TX (Hybrid)

Job Summary
We are seeking a highly skilled Senior Power BI & Tableau Developer with strong Digital Analytics and Product Ownership capabilities to join a fast‑paced, cross‑functional analytics team. This role will drive data‑driven decision‑making across business, marketing, and digital domains by delivering scalable analytics solutions, executive dashboards, and actionable insights. The ideal candidate will bring deep expertise in BI tools, digital analytics, and data strategy, with the ability to translate complex datasets into meaningful business outcomes while collaborating with stakeholders across technical and non‑technical teams.

Key Responsibilities
Leadership & Strategy

Lead execution of digital analytics and BI strategy aligned with broader business objectives

Build strong relationships with business leaders, product owners, and technical teams to drive analytics adoption

Influence stakeholders across a non‑hierarchical, cross‑functional environment including business, marketing, and engineering teams

Champion a data‑driven culture, promoting analytics, testing, and continuous optimization

Translate complex analytical concepts into clear, actionable insights for executive and non‑technical audiences

Analytics & Product Ownership

Act as a Product Owner for analytics solutions, managing priorities, backlog, and delivery of BI initiatives

Collaborate with analysts, data engineers, and visualization teams to gather requirements and deliver solutions

Define KPIs, success metrics, and customer journey analytics frameworks across digital and business channels

Drive a hypothesis‑based testing approach (A/B, multivariate testing) to optimize performance

Develop playbooks and best practices for analytics, reporting, and experimentation

Deliver insights that explain what happened, why it happened, and what actions should be taken

BI Development & Data Visualization

Design, develop, and maintain interactive dashboards and reports using Power BI and Tableau

Build executive‑level dashboards supporting workforce analytics, marketing performance, and operational insights

Ensure dashboards provide centralized, integrated views of data from multiple sources

Apply best practices in data visualization, storytelling, and user experience design

Perform ad‑hoc analysis and reporting for leadership and business stakeholders

Data & Technical Responsibilities

Develop and optimize SQL queries, data models, and ETL workflows

Integrate data from multiple sources including SQL Server, Oracle, APIs, SharePoint, and cloud platforms

Work with modern data ecosystems including data lakes, Hadoop, and cloud platforms (AWS, GCP, Redshift, BigQuery)

Collaborate on data pipeline development and analytics architecture

Ensure data governance, security, and data quality standards are maintained

Support migration and modernization initiatives across BI and data platforms

Required Qualifications

Bachelor’s degree in Computer Science, Engineering, Mathematics, Business, or related field

5+ years of experience in Business Intelligence, Data Analytics, or Digital Analytics

Strong hands‑on experience with:

Power BI and Tableau dashboard development

SQL (T‑SQL, stored procedures, data modeling)

Experience building executive dashboards and enterprise‑scale reporting solutions

Strong analytical and problem‑solving skills with attention to detail

Ability to communicate insights effectively to both technical and non‑technical stakeholders

Preferred Qualifications

Experience with digital analytics platforms (e.g., Adobe Analytics, Google Analytics 360)

Experience with A/B testing, performance marketing analytics, and customer journey analysis

Familiarity with ETL tools such as Alteryx

Experience with Tableau Server / Power BI Service administration

Exposure to Big Data and cloud platforms (AWS, GCP, Databricks, Redshift, BigQuery)

Experience working in consulting or enterprise environments

Key Skills

Data Visualization & Storytelling

Dashboard Development (Power BI, Tableau)

Digital Analytics & Experimentation

SQL & Data Modeling

Product Ownership & Agile Methodologies

Stakeholder Management & Communication

Data Governance & Security

Strategic Thinking & Problem Solving

What Success Looks Like

Delivery of high‑impact dashboards and analytics solutions used by executive leadership

Increased adoption of data‑driven decision‑making across business and digital teams

Clear, actionable insights that improve marketing performance and operational efficiency

Scalable, well‑governed BI and analytics ecosystem

Strong collaboration across analytics, engineering, and business stakeholders

Estimated Min Rate
$52.50

Estimated Max Rate
$75.00

What’s In It for You?

Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)

Health Savings Account (HSA) (for employees working 20+ hours per week)

Life & Disability Insurance (for employees working 20+ hours per week)

MetLife Voluntary Benefits

Employee Assistance Program (EAP)

401K Retirement Savings Plan

Direct Deposit & weekly epayroll

Referral Bonus Programs

Certification and training opportunities

Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant’s experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.

For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

By applying and submitting your resume, you authorize Yoh to review and reformat your resume to meet Yoh’s hiring clients’ preferences. To learn more about Yoh’s privacy practices, please see our Candidate Privacy Notice https://www.yoh.com/privacy-notice

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