Senior Director, Marketing
SupportFinity™, California, MO, United States
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Based at the iconic Capitol Tower in the heart of Hollywood, Capitol Records is home to some of the best-known labels in modern music, encompassing the jazz icons of Blue Note and Capitol’s generations of pop stars. We produce, distribute and promote some of the most critically acclaimed and commercially successful music in the industry. This role is a fantastic opportunity to join an organization on the cutting edge of the modern music business and, as part of Universal Music Group, a chance to be part of the world’s leading Music Company.
Role Overview
Capitol Records is currently seeking a Senior Director, Marketing for our Hollywood, CA office. In this role, you will spearhead marketing initiatives for the Capitol Records roster of artists. You will be responsible for building out an artist’s overall marketing plan – including promotions, social content, influencer campaigns, digital advertising, CRM, social/digital partner activations, content seeding outlets, and artists’ websites – optimizing for audience acquisition, engagement, music & video consumption, and direct-to-consumer purchases.
How We LEAD
We are currently seeking an experienced Marketing Executive who will handle product and marketing campaign strategy for multiple artists and projects across the CMG roster. This person will work closely with the Department Head and all other departments within Capitol to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. They should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long‑term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.
How You’ll CREATE
Develop and execute marketing strategy for artists’ music and music-related products across the CMG roster, including singles, EPs, albums, music videos, merchandise, and direct-to-consumer business.
Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands.
Help guide and execute artist branding, creative materials and original content specific to each campaign.
Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.
Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
Understand and implement innovative digital marketing.
Bring Your VIBE
8‑10+ Years’ Experience, Marketing Director / Product Manager / VP level
Experience working with record companies, artist management, talent agencies
Strong ability to successfully define and drive project management and execution
Creative thinker with ability to generate innovative marketing ideas
Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube)
Social media savvy, with experience on platforms and understanding of associated data
Strong skills in communication, presentation, writing, and ability to work well cross‑functionally
Proficient with Word, Excel, PowerPoint, Nielsen statistics analysis (Soundscan, Mediabase)
Bachelor’s Degree
Perks Playlist
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out‑patient in‑network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work include:
Flexible Paid Time Off (PTO) for exempt employees
3‑weeks PTO for non‑exempt employees
2‑weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.
Equal Opportunity Employer
Universal Music Group is an Equal Opportunity Employer.
E‑Verify
We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Salary Range
$88,640 – $168,535
Job Category
Marketing, Streaming & Digital Media
#J-18808-Ljbffr
Based at the iconic Capitol Tower in the heart of Hollywood, Capitol Records is home to some of the best-known labels in modern music, encompassing the jazz icons of Blue Note and Capitol’s generations of pop stars. We produce, distribute and promote some of the most critically acclaimed and commercially successful music in the industry. This role is a fantastic opportunity to join an organization on the cutting edge of the modern music business and, as part of Universal Music Group, a chance to be part of the world’s leading Music Company.
Role Overview
Capitol Records is currently seeking a Senior Director, Marketing for our Hollywood, CA office. In this role, you will spearhead marketing initiatives for the Capitol Records roster of artists. You will be responsible for building out an artist’s overall marketing plan – including promotions, social content, influencer campaigns, digital advertising, CRM, social/digital partner activations, content seeding outlets, and artists’ websites – optimizing for audience acquisition, engagement, music & video consumption, and direct-to-consumer purchases.
How We LEAD
We are currently seeking an experienced Marketing Executive who will handle product and marketing campaign strategy for multiple artists and projects across the CMG roster. This person will work closely with the Department Head and all other departments within Capitol to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists – from new signings to global superstars. They should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long‑term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.
How You’ll CREATE
Develop and execute marketing strategy for artists’ music and music-related products across the CMG roster, including singles, EPs, albums, music videos, merchandise, and direct-to-consumer business.
Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands.
Help guide and execute artist branding, creative materials and original content specific to each campaign.
Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.
Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project.
Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
Understand and implement innovative digital marketing.
Bring Your VIBE
8‑10+ Years’ Experience, Marketing Director / Product Manager / VP level
Experience working with record companies, artist management, talent agencies
Strong ability to successfully define and drive project management and execution
Creative thinker with ability to generate innovative marketing ideas
Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube)
Social media savvy, with experience on platforms and understanding of associated data
Strong skills in communication, presentation, writing, and ability to work well cross‑functionally
Proficient with Word, Excel, PowerPoint, Nielsen statistics analysis (Soundscan, Mediabase)
Bachelor’s Degree
Perks Playlist
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out‑patient in‑network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work include:
Flexible Paid Time Off (PTO) for exempt employees
3‑weeks PTO for non‑exempt employees
2‑weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.
Equal Opportunity Employer
Universal Music Group is an Equal Opportunity Employer.
E‑Verify
We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Salary Range
$88,640 – $168,535
Job Category
Marketing, Streaming & Digital Media
#J-18808-Ljbffr