Associate, Paid Media
Circa - IPG DXTRA, New York, NY, United States
Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
Resolute is a global agency specializing in paid media, performance marketing, and measurement. Through innovative audience development and precise data segmentation, Resolute helps brands create meaningful connections with their target audiences and communities.
Resolute is built to harness the power of modern media intelligence. As an agile agency led by top-tier paid media experts and backed by the leading earned-first collective, we seamlessly integrate buying power, data, and technology with the precision and adaptability of a boutique firm.
Role and Responsibilities
The Associate, Paid Planning & Buying would be responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management.
Must be a problem solver and professional in all communications both inside the agency and with clients. Associates must bring good interpersonal communication skills, collaborative spirit and solution oriented thinking to deliver strategic support to client work.
This is a hybrid role with the expectation that this person will work from either the New York City or the Washington, D.C. office a minimum of three times a week.
Media Planning/Buying
Reviews client media briefs and sets planning process in motion
Creates Request for Proposal (RFP) and develops consideration list of appropriate vendors weighing importance to meet brief requirements
Reviews vendor RFPs and filters/compiles most compelling proposals
Supports development of holistic media plan recommendations which deliver on client media objectives
Supports development of internal or external presentation materials and adapts/finalizes based on internal and external feedback
Supports financial management by managing campaign pacing and supporting in monthly billing processes
Works with brand or agency creative team to outline ad specifications and trafficking instructions to ensure creative is delivered to spec and supports media activation
Works with Analytics and Ad Ops team for any digital tagging/reporting requirements
Assists with campaign reporting activities based on agreed upon client cadence
Compiles and analyzes relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations
Manages campaign execution from start to finish in partnership with account lead
Supports the needs of direct manager and supporting media team members
External Relationship Management
Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients
Participates in internal and external client meetings and presentations as needed
Works closely with vendors to develop productive working relationships that drive results for clients
Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner
Qualifications
Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
Strong organizational skills, attention to detail and project management ability
Media planning and buying experience in one or more of the following mediums: Social Media, programmatic, Digital Video, TV, Radio digital audio, print, OOH, local media.
Willingness to explore and execute all forms of media
1 year of experience or relevant internship experience
NYC Salary Range: $52,000 - $55,000
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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Resolute is a global agency specializing in paid media, performance marketing, and measurement. Through innovative audience development and precise data segmentation, Resolute helps brands create meaningful connections with their target audiences and communities.
Resolute is built to harness the power of modern media intelligence. As an agile agency led by top-tier paid media experts and backed by the leading earned-first collective, we seamlessly integrate buying power, data, and technology with the precision and adaptability of a boutique firm.
Role and Responsibilities
The Associate, Paid Planning & Buying would be responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management.
Must be a problem solver and professional in all communications both inside the agency and with clients. Associates must bring good interpersonal communication skills, collaborative spirit and solution oriented thinking to deliver strategic support to client work.
This is a hybrid role with the expectation that this person will work from either the New York City or the Washington, D.C. office a minimum of three times a week.
Media Planning/Buying
Reviews client media briefs and sets planning process in motion
Creates Request for Proposal (RFP) and develops consideration list of appropriate vendors weighing importance to meet brief requirements
Reviews vendor RFPs and filters/compiles most compelling proposals
Supports development of holistic media plan recommendations which deliver on client media objectives
Supports development of internal or external presentation materials and adapts/finalizes based on internal and external feedback
Supports financial management by managing campaign pacing and supporting in monthly billing processes
Works with brand or agency creative team to outline ad specifications and trafficking instructions to ensure creative is delivered to spec and supports media activation
Works with Analytics and Ad Ops team for any digital tagging/reporting requirements
Assists with campaign reporting activities based on agreed upon client cadence
Compiles and analyzes relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations
Manages campaign execution from start to finish in partnership with account lead
Supports the needs of direct manager and supporting media team members
External Relationship Management
Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients
Participates in internal and external client meetings and presentations as needed
Works closely with vendors to develop productive working relationships that drive results for clients
Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner
Qualifications
Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
Strong organizational skills, attention to detail and project management ability
Media planning and buying experience in one or more of the following mediums: Social Media, programmatic, Digital Video, TV, Radio digital audio, print, OOH, local media.
Willingness to explore and execute all forms of media
1 year of experience or relevant internship experience
NYC Salary Range: $52,000 - $55,000
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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