VP, Marketing
SupportFinity™, San Francisco, CA, United States
At Starbird Chicken, we’re redefining what fast food can be — serving fresh, crave-worthy food in a welcoming, community-driven environment. We believe in bold flavor, genuine hospitality, innovation, and doing right by our people and guests.
Overview
We are adding this newly created leadership role to help scale our corporate footprint and grow our National franchise system. The VP will play a critical role in building our brand, driving guest loyalty, launching new markets, and fueling long-term growth. The Vice President of Marketing is a front‑and‑center leadership role reporting directly to the CEO, with regular communication to board members, responsible for shaping the Starbird brand experience and accelerating our expansion in the fast‑casual space.
What You’ll Love About Starbird
A fast‑growing, recognized brand in the fast‑casual space
Hospitality at our core — for guests and team members alike
A culture of innovation across menu, technology, and guest experience
Fresh, quality‑driven food you can feel good about
A people‑first, community‑focused environment
The opportunity to shape and scale a brand with national potential
Key Responsibilities
Lead Starbird’s brand vision, positioning, and storytelling to support national expansion
Build long‑term brand equity while driving near‑term performance growth
Develop and execute the annual marketing strategy, goals, and operating plan
Present marketing strategy, performance, budgets, and growth initiatives to the Board
Lead, develop, and inspire a high‑performing marketing and sales team
Establish strong operating rhythms, decision‑making processes, and cross‑functional alignment
Demand Generation & Revenue Growth
Own guest acquisition, retention, loyalty, and digital engagement strategies
Drive performance marketing across digital and in‑restaurant channels to increase traffic, frequency, and average check
Lead promotional strategy, creative development, and execution aligned with brand and culinary vision
Oversee catering marketing strategy to drive incremental revenue and brand elevation
Optimize ROI across promotions and campaigns
Public Relations & Communications
Own Starbird’s brand voice and messaging across internal and external communications
Lead PR strategy and agency partnerships aligned with growth and brand priorities
Ensure integrated communications across brand campaigns, menu launches, and market expansions
Brand Management & Creative Excellence
Own brand standards, visual identity, and style guides
Ensure creative consistency across all touchpoints — digital, in‑store, menu, third‑party platforms, and franchise materials
Manage creative agencies, RFPs, and vendor partnerships
Lead brand refinements and evolutions to support growth while preserving Starbird’s culture and roots
Marketing Technology & Systems
Provide strategic oversight of loyalty and digital platform migrations and performance
Ensure seamless guest communication, campaign execution, and data integrity during system transitions
Franchise Marketing & Scale
Build a franchise‑ready marketing infrastructure and playbook
Partner with franchise leadership to support new market launches and local marketing execution
Develop tools, training, and systems that enable franchisees to drive results while maintaining brand standards
What We’re Looking For
BS, MBA preferred
12+ years of proven executive‑level marketing leadership in restaurant, food & beverage, or multi‑unit consumer brands
Experience scaling brands in fast‑growth environments, including franchise systems
Strong background in brand strategy, performance marketing, loyalty, and digital platforms
Proven track record creating the vision, strategy roadmap and hands‑on execution
Data‑driven decision maker with a strong creative sensibility
Exceptional people leader who builds high‑performing teams and culture
Compensation
$200,000–$240,000 annually, plus performance‑based bonus and equity potential. Comprehensive benefits package includes medical, dental, vision, 401(k), paid time off, and employee dining benefits.
Equal Opportunity Employer
Starbird Chicken is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing
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Overview
We are adding this newly created leadership role to help scale our corporate footprint and grow our National franchise system. The VP will play a critical role in building our brand, driving guest loyalty, launching new markets, and fueling long-term growth. The Vice President of Marketing is a front‑and‑center leadership role reporting directly to the CEO, with regular communication to board members, responsible for shaping the Starbird brand experience and accelerating our expansion in the fast‑casual space.
What You’ll Love About Starbird
A fast‑growing, recognized brand in the fast‑casual space
Hospitality at our core — for guests and team members alike
A culture of innovation across menu, technology, and guest experience
Fresh, quality‑driven food you can feel good about
A people‑first, community‑focused environment
The opportunity to shape and scale a brand with national potential
Key Responsibilities
Lead Starbird’s brand vision, positioning, and storytelling to support national expansion
Build long‑term brand equity while driving near‑term performance growth
Develop and execute the annual marketing strategy, goals, and operating plan
Present marketing strategy, performance, budgets, and growth initiatives to the Board
Lead, develop, and inspire a high‑performing marketing and sales team
Establish strong operating rhythms, decision‑making processes, and cross‑functional alignment
Demand Generation & Revenue Growth
Own guest acquisition, retention, loyalty, and digital engagement strategies
Drive performance marketing across digital and in‑restaurant channels to increase traffic, frequency, and average check
Lead promotional strategy, creative development, and execution aligned with brand and culinary vision
Oversee catering marketing strategy to drive incremental revenue and brand elevation
Optimize ROI across promotions and campaigns
Public Relations & Communications
Own Starbird’s brand voice and messaging across internal and external communications
Lead PR strategy and agency partnerships aligned with growth and brand priorities
Ensure integrated communications across brand campaigns, menu launches, and market expansions
Brand Management & Creative Excellence
Own brand standards, visual identity, and style guides
Ensure creative consistency across all touchpoints — digital, in‑store, menu, third‑party platforms, and franchise materials
Manage creative agencies, RFPs, and vendor partnerships
Lead brand refinements and evolutions to support growth while preserving Starbird’s culture and roots
Marketing Technology & Systems
Provide strategic oversight of loyalty and digital platform migrations and performance
Ensure seamless guest communication, campaign execution, and data integrity during system transitions
Franchise Marketing & Scale
Build a franchise‑ready marketing infrastructure and playbook
Partner with franchise leadership to support new market launches and local marketing execution
Develop tools, training, and systems that enable franchisees to drive results while maintaining brand standards
What We’re Looking For
BS, MBA preferred
12+ years of proven executive‑level marketing leadership in restaurant, food & beverage, or multi‑unit consumer brands
Experience scaling brands in fast‑growth environments, including franchise systems
Strong background in brand strategy, performance marketing, loyalty, and digital platforms
Proven track record creating the vision, strategy roadmap and hands‑on execution
Data‑driven decision maker with a strong creative sensibility
Exceptional people leader who builds high‑performing teams and culture
Compensation
$200,000–$240,000 annually, plus performance‑based bonus and equity potential. Comprehensive benefits package includes medical, dental, vision, 401(k), paid time off, and employee dining benefits.
Equal Opportunity Employer
Starbird Chicken is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing
#J-18808-Ljbffr