Media Analytics Manager - Cross-Brand - Auburn Hills, MI
Stellantis, Auburn Hills, MI, United States
Job Description
The Cross-Brand Media Analytics Manager is responsible for leading cross-channel media and digital creative measurement to ensure campaign strategies align with business objectives. This role oversees digital media analysis, develops measurement frameworks, and delivers insights that inform performance optimization and strategic decision-making across Stellantis brands.
You will partner closely with internal teams and agency partners to evaluate brand health, assess in-market performance, and identify opportunities that strengthen marketing effectiveness. This position plays a critical role in shaping marketing objectives and strategies by helping teams articulate key business issues, close knowledge gaps, and leverage insights to drive growth and performance.
The ideal candidate brings deep experience in digital media research or consumer insights, excels at simplifying complex concepts, and thrives in a collaborative, fast‑paced environment. The team values innovation, mentorship, and forward‑thinking approaches to measurement in an evolving advertising technology landscape.
Key Responsibilities
Educate internal and external stakeholders on research methodologies, tools, and best practices
Develop and implement research approaches to address complex measurement challenges
Build and execute "test and learn" measurement roadmaps aligned with business goals
Demonstrate strong command of media concepts, metrics, and media plan execution
Support audience analytics, including precision audience development and insight generation
Collaborate with brand research, insights, and analytics teams to ensure alignment with brand and business priorities
Lead measurement efforts focused on media effectiveness, brand health, and consumer behavior to inform optimizations and future planning
Provide guidance on media targeting and budget allocation to maximize investment efficiency
Oversee integrated campaign performance analysis across media, brand, and business metrics
Evaluate and manage data partners, identifying innovative approaches to enhance measurement capabilities
Manage multiple projects in a fast‑paced environment while meeting deadlines
Build and maintain CDP and third‑party audiences for media targeting and creative personalization
Location
1000 Chrysler Drive, Auburn Hills, Michigan 48326, United States
Basic Qualifications
Bachelor's degree
8 years of digital or interactive experience with a focus on analytics, reporting, and performance measurement in an agency or corporate environment
Proven ability to manage and deliver analytic projects to diverse stakeholders
Experience across the full campaign lifecycle, from planning to execution and performance evaluation.
Strong understanding of digital media channels, including display, search, video, and paid social
Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, actionable insights
Proficiency with analytics and reporting platforms such as Adobe Analytics, Google Analytics, and Looker Studio
Familiarity with ad servers (e.g., Google Campaign Manager 360, Innovid) and Dynamic Creative Optimization (DCO) tools
Knowledge of tag management systems (e.g., Adobe Launch, Google Tag Manager) and data layer implementation
Understanding of programmatic ecosystems, including DSPs and verification tools
Preferred Qualifications
Bonus experience: marketing attribution models, privacy‑compliant tracking, server‑side tagging, and dealer‑level media execution
Employment Type
Full-time
EEO Statement
At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
Benefits
Our Benefits - Designed with You in Mind
Comprehensive Health & Well-being Coverage
From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected.
Generous Paid Time Off
We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.
Competitive Retirement Savings Plans
We help you plan for the future with:
An employer match on contributions to your 401k, Roth, and Catch‑Up plans
An employer contribution, even if you don't contribute
Income Protection & Insurance Options
Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters.
Company Vehicle Lease Program
Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.
Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.
Support for Your Growth and Giving Back
We believe in investing in your future and your passions:
Tuition reimbursement
Student loan refinancing programs
18 paid volunteer hours each year to make a difference in your community
And so much more!
When you join us, you’re not just building a career - you’re joining a company that supports you, inside and outside of work.
#J-18808-Ljbffr
The Cross-Brand Media Analytics Manager is responsible for leading cross-channel media and digital creative measurement to ensure campaign strategies align with business objectives. This role oversees digital media analysis, develops measurement frameworks, and delivers insights that inform performance optimization and strategic decision-making across Stellantis brands.
You will partner closely with internal teams and agency partners to evaluate brand health, assess in-market performance, and identify opportunities that strengthen marketing effectiveness. This position plays a critical role in shaping marketing objectives and strategies by helping teams articulate key business issues, close knowledge gaps, and leverage insights to drive growth and performance.
The ideal candidate brings deep experience in digital media research or consumer insights, excels at simplifying complex concepts, and thrives in a collaborative, fast‑paced environment. The team values innovation, mentorship, and forward‑thinking approaches to measurement in an evolving advertising technology landscape.
Key Responsibilities
Educate internal and external stakeholders on research methodologies, tools, and best practices
Develop and implement research approaches to address complex measurement challenges
Build and execute "test and learn" measurement roadmaps aligned with business goals
Demonstrate strong command of media concepts, metrics, and media plan execution
Support audience analytics, including precision audience development and insight generation
Collaborate with brand research, insights, and analytics teams to ensure alignment with brand and business priorities
Lead measurement efforts focused on media effectiveness, brand health, and consumer behavior to inform optimizations and future planning
Provide guidance on media targeting and budget allocation to maximize investment efficiency
Oversee integrated campaign performance analysis across media, brand, and business metrics
Evaluate and manage data partners, identifying innovative approaches to enhance measurement capabilities
Manage multiple projects in a fast‑paced environment while meeting deadlines
Build and maintain CDP and third‑party audiences for media targeting and creative personalization
Location
1000 Chrysler Drive, Auburn Hills, Michigan 48326, United States
Basic Qualifications
Bachelor's degree
8 years of digital or interactive experience with a focus on analytics, reporting, and performance measurement in an agency or corporate environment
Proven ability to manage and deliver analytic projects to diverse stakeholders
Experience across the full campaign lifecycle, from planning to execution and performance evaluation.
Strong understanding of digital media channels, including display, search, video, and paid social
Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, actionable insights
Proficiency with analytics and reporting platforms such as Adobe Analytics, Google Analytics, and Looker Studio
Familiarity with ad servers (e.g., Google Campaign Manager 360, Innovid) and Dynamic Creative Optimization (DCO) tools
Knowledge of tag management systems (e.g., Adobe Launch, Google Tag Manager) and data layer implementation
Understanding of programmatic ecosystems, including DSPs and verification tools
Preferred Qualifications
Bonus experience: marketing attribution models, privacy‑compliant tracking, server‑side tagging, and dealer‑level media execution
Employment Type
Full-time
EEO Statement
At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
Benefits
Our Benefits - Designed with You in Mind
Comprehensive Health & Well-being Coverage
From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected.
Generous Paid Time Off
We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.
Competitive Retirement Savings Plans
We help you plan for the future with:
An employer match on contributions to your 401k, Roth, and Catch‑Up plans
An employer contribution, even if you don't contribute
Income Protection & Insurance Options
Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters.
Company Vehicle Lease Program
Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.
Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.
Support for Your Growth and Giving Back
We believe in investing in your future and your passions:
Tuition reimbursement
Student loan refinancing programs
18 paid volunteer hours each year to make a difference in your community
And so much more!
When you join us, you’re not just building a career - you’re joining a company that supports you, inside and outside of work.
#J-18808-Ljbffr