Business Development Analyst
WVU Medicine, Morgantown, WV, United States
Provides support for business operations and growth across the system through reporting and visualization of demographic, market, encounter, and other data visualizations. Conduct secondary data research through the collection and interpretation of encounter and market data. Conduct primary data research including interviews and administering questionnaires, surveys, and focus groups. Present data visually in a manner that supports senior leadership decision‑making. Build relationships with and among providers and leadership to support service analysis and growth.
Minimum Qualifications
Bachelor’s Degree in Business, Statistics, Math, Computer Science, or Market Research
Two (2) years of experience in business intelligence, strategy support, analytics, data warehouse extraction, or data visualization.
Preferred Qualifications
Certification in Market Research and/or Analytics
Certified Business Intelligence Professional (CBIP) certification
Five years of experience in business intelligence, strategy support, analytics, data warehouse extraction, or data visualization.
Core Duties and Responsibilities
Monitor and forecast demographic and health‑care service trends
Develop reporting to support analysis of services and growth opportunities
Consistently gather, validate, analyze, report, and act on data collected
Measure effectiveness of physician placement, marketing tactics, and provider outreach
Gather and analyze competitor data and market conditions
Convert data into digestible information packets
Convert relevant information into easily understandable visualizations
Conduct primary research, including interviews and administering questionnaires, surveys, and focus groups
Segment and analyze consumer and prospect data and customer preferences
Build relationships with providers and service line management
Gather, analyze, and report regularly market share, referral, and trend data
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Working Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Cognizant of environmental factors, infection control issues and maintains a safe environment.
Skills and Abilities
Critical thinking/problem‑solving, analytics, and interpersonal relationship building
Proficient in data warehouse extraction and data visualization (Tableau, Power BI, etc.)
Proficient in Microsoft Office software
Knowledge of medical terminology, preferred.
Good verbal and writing skills.
Proficient mathematical skills.
Works with minimal supervision.
Additional Job Description
Scheduled Weekly Hours: 40
Exempt/Non‑Exempt: United States of America (Exempt)
Shift: United States of America (Exempt)
Company: SMG System Medical Group
Cost Center: 671 SMG Corporate Admin
Address: 3040 University Ave, Morgantown, West Virginia
Equal Opportunity Employer
West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
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Minimum Qualifications
Bachelor’s Degree in Business, Statistics, Math, Computer Science, or Market Research
Two (2) years of experience in business intelligence, strategy support, analytics, data warehouse extraction, or data visualization.
Preferred Qualifications
Certification in Market Research and/or Analytics
Certified Business Intelligence Professional (CBIP) certification
Five years of experience in business intelligence, strategy support, analytics, data warehouse extraction, or data visualization.
Core Duties and Responsibilities
Monitor and forecast demographic and health‑care service trends
Develop reporting to support analysis of services and growth opportunities
Consistently gather, validate, analyze, report, and act on data collected
Measure effectiveness of physician placement, marketing tactics, and provider outreach
Gather and analyze competitor data and market conditions
Convert data into digestible information packets
Convert relevant information into easily understandable visualizations
Conduct primary research, including interviews and administering questionnaires, surveys, and focus groups
Segment and analyze consumer and prospect data and customer preferences
Build relationships with providers and service line management
Gather, analyze, and report regularly market share, referral, and trend data
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Working Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Cognizant of environmental factors, infection control issues and maintains a safe environment.
Skills and Abilities
Critical thinking/problem‑solving, analytics, and interpersonal relationship building
Proficient in data warehouse extraction and data visualization (Tableau, Power BI, etc.)
Proficient in Microsoft Office software
Knowledge of medical terminology, preferred.
Good verbal and writing skills.
Proficient mathematical skills.
Works with minimal supervision.
Additional Job Description
Scheduled Weekly Hours: 40
Exempt/Non‑Exempt: United States of America (Exempt)
Shift: United States of America (Exempt)
Company: SMG System Medical Group
Cost Center: 671 SMG Corporate Admin
Address: 3040 University Ave, Morgantown, West Virginia
Equal Opportunity Employer
West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
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