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Business Development Manager

Micromatic LLC, Granite Heights, WI, United States


The Business Development Manager – Actuator Product Line is responsible for managing and growing both direct OEM and distribution accounts within the industrial actuator market. In addition to supporting and expanding existing business relationships, this role is expected to take a proactive, opportunity-driven approach to identifying, pursuing, and securing new business with direct OEMs, distribution partners, and new market segments. This includes expanding into underserved markets, targeting competitive displacement opportunities, and driving actuator adoption in new applications and industries.

This role carries direct accountability for delivering measurable revenue growth through new account acquisition, application expansion within existing accounts, and development of new channel and OEM relationships. The position requires a strong working knowledge of hydraulics and pneumatics, the ability to engage customers on technical and commercial topics, and a self-directed, growth-focused approach with a strong emphasis on business development and market expansion. Travel of up to 50% is expected.

This role is expected to spend a significant portion of time developing new business opportunities and expanding market presence within the assigned territory.

While the primary focus of this role is the Actuator Product Line, responsibilities and product focus may evolve over time based on business needs, strategic growth initiatives, and territory alignment.

Essential Job Functions:

Develop and grow actuator sales through a combination of direct customer engagement and distributor support

Identify and pursue new business opportunities through prospecting, cold calling, networking, and target account development

Manage and strengthen relationships with existing OEM and distribution customers while actively identifying and developing new revenue opportunities within those accounts

Support distributors through joint sales calls, training, and technical and commercial guidance, with the goal of increasing market share and expanding actuator adoption

Develop and deliver sales and marketing presentations tailored to customer applications

Assist in the development and execution of territory and account-level sales plans, including strategic plans for new business development and competitive conversions

Prepare and support customer proposals, quotations, and technical submissions

Present and close sales opportunities in alignment with company objectives

Gather and communicate competitive and market intelligence

Coordinate with Engineering, Operations, and Customer Service to support customer requirements

Assist with sales forecasting, pipeline management, and reporting as required

Support collection activities as needed to maintain healthy customer accounts

Provide regular updates and reports to Sales Management

Maintain an active sales pipeline with a strong emphasis on new opportunity creation and conversion

Education / Certifications:

Bachelor’s degree required in Business, Engineering, or a related technical discipline

CFPHS (Certified Fluid Power Hydraulic Specialist) or other IFPS fluid power certification a plus

Experience:

Minimum of 5 years’ experience in technical sales, business development, or account management

Demonstrated success representing a manufacturer within a distributor-based sales model

Demonstrated experience selling or supporting hydraulic and/or pneumatic products

Experience working with both direct customers and distribution channels preferred

Demonstrated experience developing new business, opening new accounts, or expanding market share within a defined territory

Mandatory Qualification Requirements:

Strong interpersonal and relationship-building skills

Strong oral and written communication skills

Proficiency with Microsoft Office products

Ability to read and interpret engineering drawings and blueprints

Strong organizational, time management, and prioritization skills

Solid mechanical aptitude with the ability to understand technical applications

Strong negotiation and commercial problem-solving skills

Experience managing customer RFQs and quotation activity, including gathering requirements and coordinating with Engineering to develop accurate, timely proposals

Ability to work independently while collaborating effectively across teams

Demonstrated initiative in prospecting, opportunity development, and driving sales growth

Performance Expectations (First 12–24 Months)
The Business Development Manager role places a strong emphasis on business development and revenue growth. The successful candidate will be expected to proactively develop new opportunities, convert competitive business, and expand market share within their assigned territory and account base — not solely maintain existing accounts.

Performance will be evaluated based on the following key objectives:

Achieve a minimum of 10% annual sales growth within the assigned territory and book of business

Develop and maintain an active pipeline of new business opportunities sufficient to support annual growth targets

Identify, pursue, and secure new OEM accounts and new distribution partners within the assigned territory

Expand actuator usage within existing OEM and distributor accounts by identifying new applications, competitive conversion opportunities, and additional locations or divisions

Conduct regular joint sales calls and training with distribution partners to drive new business development and increase market share

Maintain accurate pipeline and forecast information and provide regular updates to Sales Management

Compensation includes base salary plus uncapped commission tied directly to territory sales growth and new business development

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