Content Analyst
New York Post, New York, NY, United States
Job Description
The New York Post delivers the best in News, Sports, Entertainment and Pop Culture with wit, irreverence, and authority. Over the past 224 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television and commerce.
The New York Post Media Group is seeking a dynamic Content Analyst to join our innovative Data Science and Analytics Department. This role is perfect for a data professional who is passionate about media and wants to shape the future of content and news through data-driven insights. You will work directly with our audience development team and editorial staff at The California Post to analyze reader behavior, content performance, and market trends, translating complex data into actionable recommendations that guide our daily editorial decisions and long-term strategic direction.
Please note: This role is not eligible for visa sponsorship.
Key Responsibilities
Editorial Analytics & Content Strategy
Analyze website traffic, reader engagement, and content performance metrics to identify trending topics and reader preferences
Track article performance across different platforms (website, social media, newsletters) and provide insights on optimal publishing strategies
Monitor competitor content and market trends to identify coverage opportunities and content gaps
Assist the Data Science team in developing predictive models to forecast article performance and reader interest in emerging topics
Create self-serve dashboards for editorial staff to track story performance and audience engagement
Audience Development & Engagement
Guide the activation of segmentation and analyze reader behavior patterns, and subscription conversion metrics
Identify opportunities to grow and retain readership through data-driven content recommendations
Analyze social media engagement and viral content patterns to optimize distribution strategies
Track subscriber acquisition, retention, and churn rates to inform content and marketing strategies
Develop A/B testing frameworks for headlines, article formats, and publishing schedules
Business Intelligence & Revenue Analytics
Analyze subscription patterns, advertising performance, and revenue metrics
Track the effectiveness of paywall strategies and membership conversion ratesMonitor email newsletter performance and reader engagement across different content formats
Provide insights on content monetization opportunities and reader willingness to pay
Support business development with market analysis and competitive intelligence
Required Qualifications
Education & Experience
Bachelor's degree in Economics, Statistics, Data Science, Computer Science or related field
3-5 years of experience in data analysis, preferably in media, publishing, or digital media
Experience working in fast-paced, deadline-driven environments
Demonstrated ability to work collaboratively with editorial and content teams
Technical Skills
Advanced proficiency in SQL and Statistical analysis
Expert-level skills in data visualization tools (Tableau, Power BI, or similar)
Strong programming skills in Python
Experience with web analytics platforms (Google Analytics, Adobe Analytics)
Familiarity with Cloud Computing Environments like AWS, GCP, Azure
Knowledge of A/B testing methodologies and statistical significance
Communication & Editorial Skills
Exceptional ability to translate complex data findings into clear, actionable recommendations
Strong presentation skills with experience presenting to senior leadership and editorial teams
Understanding of digital media and content creation / publishing workflows
Ability to work under tight deadlines and adapt to breaking news situations
Experience facilitating data-driven discussions and guiding strategic decision-making
Preferred Qualifications
Previous experience in media, journalism, or publishing industry
Background in digital marketing or audience development
Knowledge of subscription business models and reader revenue strategies
Experience with machine learning techniques for content recommendation systems
Familiarity with email marketing platforms and newsletter analytics
Understanding of SEO principles and search trend analysis
Note: This position follows our hybrid work model; however, in-office expectations may adjust based on business needs.
At The New York Post we recognize that attracting the best talent is key to our strategy and success as a company. As a result, our ranges reflect our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to compensation, the company provides eligible employees a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce.
As an equal opportunity employer, the New York Post does not discriminate in hiring or the terms and conditions of employment because of an individual’s race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law. The New York Post will consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship.
Pay Range: 75,000 - 100,000
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The New York Post delivers the best in News, Sports, Entertainment and Pop Culture with wit, irreverence, and authority. Over the past 224 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television and commerce.
The New York Post Media Group is seeking a dynamic Content Analyst to join our innovative Data Science and Analytics Department. This role is perfect for a data professional who is passionate about media and wants to shape the future of content and news through data-driven insights. You will work directly with our audience development team and editorial staff at The California Post to analyze reader behavior, content performance, and market trends, translating complex data into actionable recommendations that guide our daily editorial decisions and long-term strategic direction.
Please note: This role is not eligible for visa sponsorship.
Key Responsibilities
Editorial Analytics & Content Strategy
Analyze website traffic, reader engagement, and content performance metrics to identify trending topics and reader preferences
Track article performance across different platforms (website, social media, newsletters) and provide insights on optimal publishing strategies
Monitor competitor content and market trends to identify coverage opportunities and content gaps
Assist the Data Science team in developing predictive models to forecast article performance and reader interest in emerging topics
Create self-serve dashboards for editorial staff to track story performance and audience engagement
Audience Development & Engagement
Guide the activation of segmentation and analyze reader behavior patterns, and subscription conversion metrics
Identify opportunities to grow and retain readership through data-driven content recommendations
Analyze social media engagement and viral content patterns to optimize distribution strategies
Track subscriber acquisition, retention, and churn rates to inform content and marketing strategies
Develop A/B testing frameworks for headlines, article formats, and publishing schedules
Business Intelligence & Revenue Analytics
Analyze subscription patterns, advertising performance, and revenue metrics
Track the effectiveness of paywall strategies and membership conversion ratesMonitor email newsletter performance and reader engagement across different content formats
Provide insights on content monetization opportunities and reader willingness to pay
Support business development with market analysis and competitive intelligence
Required Qualifications
Education & Experience
Bachelor's degree in Economics, Statistics, Data Science, Computer Science or related field
3-5 years of experience in data analysis, preferably in media, publishing, or digital media
Experience working in fast-paced, deadline-driven environments
Demonstrated ability to work collaboratively with editorial and content teams
Technical Skills
Advanced proficiency in SQL and Statistical analysis
Expert-level skills in data visualization tools (Tableau, Power BI, or similar)
Strong programming skills in Python
Experience with web analytics platforms (Google Analytics, Adobe Analytics)
Familiarity with Cloud Computing Environments like AWS, GCP, Azure
Knowledge of A/B testing methodologies and statistical significance
Communication & Editorial Skills
Exceptional ability to translate complex data findings into clear, actionable recommendations
Strong presentation skills with experience presenting to senior leadership and editorial teams
Understanding of digital media and content creation / publishing workflows
Ability to work under tight deadlines and adapt to breaking news situations
Experience facilitating data-driven discussions and guiding strategic decision-making
Preferred Qualifications
Previous experience in media, journalism, or publishing industry
Background in digital marketing or audience development
Knowledge of subscription business models and reader revenue strategies
Experience with machine learning techniques for content recommendation systems
Familiarity with email marketing platforms and newsletter analytics
Understanding of SEO principles and search trend analysis
Note: This position follows our hybrid work model; however, in-office expectations may adjust based on business needs.
At The New York Post we recognize that attracting the best talent is key to our strategy and success as a company. As a result, our ranges reflect our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to compensation, the company provides eligible employees a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce.
As an equal opportunity employer, the New York Post does not discriminate in hiring or the terms and conditions of employment because of an individual’s race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law. The New York Post will consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship.
Pay Range: 75,000 - 100,000
#J-18808-Ljbffr