Brand Manager- Pet & Consumer Products
Mid-States Distributing, LLC, Fort Worth, TX, United States
Position Overview
The Brand Manager – Pet & Consumer Brands will lead marketing strategy and execution for a portfolio of pet-focused brands, while also supporting broader consumer brand initiatives across the organization.
This role is responsible for driving brand growth across both e-commerce and retail channels. You will own the development and execution of brand strategies that increase revenue, improve retail sell‑through, and build long‑term brand equity.
You will work closely with category management, merchandising, suppliers, and the internal marketing team to bring programs to life across digital marketing, paid media, website content, packaging, and in-store merchandising.
The ideal candidate has experience in pet food, consumer packaged goods, or digitally native brands, and understands how modern marketing, content, and performance media influence how customers discover, evaluate, and purchase products.
Key Responsibilities
Brand Strategy & Positioning
Champion brand positioning, messaging, and tone across assigned brands
Develop annual brand plans aligned to revenue goals, category priorities, and seasonal demand
Translate business objectives into clear marketing strategies and execution plans
Identify growth opportunities across product, channel, and customer segments
Digital & Performance Marketing
Lead digital marketing strategy including paid media (Meta, search, retail media)
Partner with internal teams to manage Shopify and e‑commerce performance, including conversion optimization
Oversee email marketing and retention strategies to drive repeat purchase behavior
Guide content development including product education, storytelling, and campaign creative
Leverage AI tools to support research, content development, and campaign optimization
Campaign Planning and Execution
Lead integrated campaigns supporting product launches, seasonal programs, and promotional initiatives
Manage timelines, budgets, and deliverables across digital, social, paid media, and in‑store assets
Partner with creative and digital teams to develop high‑impact marketing assets
Ensure campaigns are aligned across all channels and customer touchpoints
Retail And Performance Marketing Integration
Partner with category management and member retailers to improve brand visibility and performance across 700+ store locations
Develop in‑store marketing programs and merchandising support materials
Align digital campaigns with retail promotions to create a consistent customer experience
Support educational content that helps customers make informed purchase decisions in pet and animal care categories
Performance & Analytics
Analyze campaign performance and identify opportunities to improve effectiveness and ROI
Utilize tools such as GA4 and platform analytics to guide decision‑making
Track key performance metrics including traffic, conversion, and sell‑through
Present performance results and recommendations to internal stakeholders and leadership
Project and Team Collaboration
Serve as the bridge between marketing, category management, and merchandising
Manage tasks, workflows, and approvals through Monday.com
Ensure alignment across teams and keep projects moving on time and on budget
Minimum Qualifications, Skills, And Experience
5 to 7 years of brand, CPG, pet, or e‑commerce marketing experience
Demonstrated success driving measurable growth through digital marketing and brand initiatives
Strong understanding of performance marketing, e‑commerce, and customer acquisition strategies
Experience with Shopify, email platforms, Meta Ads Manager, and GA4
Ability to manage multiple brands and initiatives simultaneously
Excellent written and verbal communication skills, with the ability to translate product features into clear, compelling messaging
Preferred Qualifications
Experience working with pet food brands, consumer packaged goods, or digitally native brands
Background with companies such as Chewy, Purina, Blue Buffalo, or similar organizations
Experience supporting both retail and e‑commerce growth strategies
Strong analytical mindset with the ability to connect marketing activity to business results
Experience working with category management or product development teams
Physical Requirements
Generally, the job requires 80% sitting, 10% walking, and 10% standing. Some lifting, carrying, pushing, and/or pulling, some stooping, and significant fine finger dexterity are required.
Travel
There is minimal travel required for this position.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may enable individuals with disabilities to perform the essential functions.
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The Brand Manager – Pet & Consumer Brands will lead marketing strategy and execution for a portfolio of pet-focused brands, while also supporting broader consumer brand initiatives across the organization.
This role is responsible for driving brand growth across both e-commerce and retail channels. You will own the development and execution of brand strategies that increase revenue, improve retail sell‑through, and build long‑term brand equity.
You will work closely with category management, merchandising, suppliers, and the internal marketing team to bring programs to life across digital marketing, paid media, website content, packaging, and in-store merchandising.
The ideal candidate has experience in pet food, consumer packaged goods, or digitally native brands, and understands how modern marketing, content, and performance media influence how customers discover, evaluate, and purchase products.
Key Responsibilities
Brand Strategy & Positioning
Champion brand positioning, messaging, and tone across assigned brands
Develop annual brand plans aligned to revenue goals, category priorities, and seasonal demand
Translate business objectives into clear marketing strategies and execution plans
Identify growth opportunities across product, channel, and customer segments
Digital & Performance Marketing
Lead digital marketing strategy including paid media (Meta, search, retail media)
Partner with internal teams to manage Shopify and e‑commerce performance, including conversion optimization
Oversee email marketing and retention strategies to drive repeat purchase behavior
Guide content development including product education, storytelling, and campaign creative
Leverage AI tools to support research, content development, and campaign optimization
Campaign Planning and Execution
Lead integrated campaigns supporting product launches, seasonal programs, and promotional initiatives
Manage timelines, budgets, and deliverables across digital, social, paid media, and in‑store assets
Partner with creative and digital teams to develop high‑impact marketing assets
Ensure campaigns are aligned across all channels and customer touchpoints
Retail And Performance Marketing Integration
Partner with category management and member retailers to improve brand visibility and performance across 700+ store locations
Develop in‑store marketing programs and merchandising support materials
Align digital campaigns with retail promotions to create a consistent customer experience
Support educational content that helps customers make informed purchase decisions in pet and animal care categories
Performance & Analytics
Analyze campaign performance and identify opportunities to improve effectiveness and ROI
Utilize tools such as GA4 and platform analytics to guide decision‑making
Track key performance metrics including traffic, conversion, and sell‑through
Present performance results and recommendations to internal stakeholders and leadership
Project and Team Collaboration
Serve as the bridge between marketing, category management, and merchandising
Manage tasks, workflows, and approvals through Monday.com
Ensure alignment across teams and keep projects moving on time and on budget
Minimum Qualifications, Skills, And Experience
5 to 7 years of brand, CPG, pet, or e‑commerce marketing experience
Demonstrated success driving measurable growth through digital marketing and brand initiatives
Strong understanding of performance marketing, e‑commerce, and customer acquisition strategies
Experience with Shopify, email platforms, Meta Ads Manager, and GA4
Ability to manage multiple brands and initiatives simultaneously
Excellent written and verbal communication skills, with the ability to translate product features into clear, compelling messaging
Preferred Qualifications
Experience working with pet food brands, consumer packaged goods, or digitally native brands
Background with companies such as Chewy, Purina, Blue Buffalo, or similar organizations
Experience supporting both retail and e‑commerce growth strategies
Strong analytical mindset with the ability to connect marketing activity to business results
Experience working with category management or product development teams
Physical Requirements
Generally, the job requires 80% sitting, 10% walking, and 10% standing. Some lifting, carrying, pushing, and/or pulling, some stooping, and significant fine finger dexterity are required.
Travel
There is minimal travel required for this position.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may enable individuals with disabilities to perform the essential functions.
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