Integrated Campaign Manager, AI GPU (Instinct)
AMD, Santa Clara, CA, United States
Role Overview
As Integrated Campaign Manager, AI GPU (Instinct), you will serve as the central hub for global campaign execution, connecting business unit priorities to integrated, multi‑channel marketing activations. This hands‑on campaign management role requires managing campaigns from brief through launch, partnering closely with stakeholders, and coordinating execution across creative, media, digital, and ABX teams.
Key Responsibilities
Serve as central point of contact for global Instinct GPU campaigns, aligning stakeholders across business unit, marketing, and regional teams.
Translate business objectives and product priorities into clear campaign plans, including goals, target audiences, messaging frameworks, and timelines.
Author and manage creative briefs, ensuring alignment on campaign objectives, audience insights, and messaging before execution begins.
Coordinate with creative teams and agencies to develop campaign assets that are consistent, high‑quality, and on strategy.
Partner with media teams to inform channel strategy and mix across paid, owned, and earned activations.
Work with ABX teams to ensure target account lists, segmentation, and activation strategies align with campaign goals.
Drive end‑to‑end campaign execution across digital, content, social, partner, and field marketing teams.
Manage timelines, workflows, and dependencies across multiple concurrent campaigns, ensuring on‑time delivery without dedicated program management support.
Oversee external agencies as needed, ensuring deliverables meet expectations for quality, messaging, and timing.
Ensure consistency of messaging and tone across all touchpoints, especially for AI‑native audiences such as startups and neocloud providers.
Support global‑to‑regional campaign rollout, enabling localization while maintaining campaign integrity.
Track campaign performance in partnership with analytics teams, and apply insights to optimize future activations.
Preferred Experience
Experience in integrated campaign management, preferably in B2B or enterprise technology environments.
Experience executing global, multi‑channel campaigns with clear ownership of timelines, deliverables, and cross‑functional coordination.
Familiarity with AI, cloud, data center, or GPU markets; experience working with AI startups or neocloud providers strongly preferred.
Demonstrated ability to manage complexity and drive execution in highly matrixed organizations.
Experience developing creative briefs and working closely with internal or external creative teams and agencies.
Understanding of media planning, channel strategy, and performance marketing fundamentals.
Strong project management and organizational skills, with attention to detail and ability to manage multiple priorities simultaneously.
Excellent communication and stakeholder management skills.
Additional Information
This role is not eligible for visa sponsorship.
Benefits
AMD benefits at a glance.
Equal Opportunity Employer
AMD and its subsidiaries are equal‑opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third‑party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicant needs under applicable laws.
AI Screening
AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD’s “Responsible AI Policy” is available here.
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As Integrated Campaign Manager, AI GPU (Instinct), you will serve as the central hub for global campaign execution, connecting business unit priorities to integrated, multi‑channel marketing activations. This hands‑on campaign management role requires managing campaigns from brief through launch, partnering closely with stakeholders, and coordinating execution across creative, media, digital, and ABX teams.
Key Responsibilities
Serve as central point of contact for global Instinct GPU campaigns, aligning stakeholders across business unit, marketing, and regional teams.
Translate business objectives and product priorities into clear campaign plans, including goals, target audiences, messaging frameworks, and timelines.
Author and manage creative briefs, ensuring alignment on campaign objectives, audience insights, and messaging before execution begins.
Coordinate with creative teams and agencies to develop campaign assets that are consistent, high‑quality, and on strategy.
Partner with media teams to inform channel strategy and mix across paid, owned, and earned activations.
Work with ABX teams to ensure target account lists, segmentation, and activation strategies align with campaign goals.
Drive end‑to‑end campaign execution across digital, content, social, partner, and field marketing teams.
Manage timelines, workflows, and dependencies across multiple concurrent campaigns, ensuring on‑time delivery without dedicated program management support.
Oversee external agencies as needed, ensuring deliverables meet expectations for quality, messaging, and timing.
Ensure consistency of messaging and tone across all touchpoints, especially for AI‑native audiences such as startups and neocloud providers.
Support global‑to‑regional campaign rollout, enabling localization while maintaining campaign integrity.
Track campaign performance in partnership with analytics teams, and apply insights to optimize future activations.
Preferred Experience
Experience in integrated campaign management, preferably in B2B or enterprise technology environments.
Experience executing global, multi‑channel campaigns with clear ownership of timelines, deliverables, and cross‑functional coordination.
Familiarity with AI, cloud, data center, or GPU markets; experience working with AI startups or neocloud providers strongly preferred.
Demonstrated ability to manage complexity and drive execution in highly matrixed organizations.
Experience developing creative briefs and working closely with internal or external creative teams and agencies.
Understanding of media planning, channel strategy, and performance marketing fundamentals.
Strong project management and organizational skills, with attention to detail and ability to manage multiple priorities simultaneously.
Excellent communication and stakeholder management skills.
Additional Information
This role is not eligible for visa sponsorship.
Benefits
AMD benefits at a glance.
Equal Opportunity Employer
AMD and its subsidiaries are equal‑opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third‑party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicant needs under applicable laws.
AI Screening
AMD may use Artificial Intelligence to help screen, assess or select applicants for this position. AMD’s “Responsible AI Policy” is available here.
#J-18808-Ljbffr