Managing Digital Strategist
Middle Seat, Washington, DC, United States
Managing Digital Strategist Managing Digital Strategists run Middle Seat's largest email programs for progressive candidates, political committees, and nonprofits. They also manage and mentor junior members of the email team. As an experienced emailer, this job is an opportunity to work on some of the most notable fundraising and advocacy programs in our space. You will take the lead on strategy and execution with some of our most important clients. You will also learn to be an effective manager, mentor, and leader on the email team. This role is roughly 80% client work and 20% team management work.
This role is part of the bargaining unit.
Why Middle Seat
Competitive salaries and great benefits
We only work for progressive organizations, candidates, and causes
We're a proudly unionized team part of the Campaign Workers Guild
Job Responsibilities
Write compelling fundraising and organizing emails Writing embodies the voices and perspectives of our clients, with no edits needed
Expertly adapts writing to various calls-to-action
Writing always deploys effective theories of change
Work with clients to get emails edited, approved, and scheduled Coordinates clients to review and finalize email copy
Solicits, accepts, processes, and incorporates copy feedback, from both senior team members and clients
Provides valuable and constructive copy feedback to more junior team members
Plays a role in helping to develop the copywriting skills of junior team members
Code, produce, target and test mass email communications Email code is complete and accurate, with no errors. Requires no troubleshooting. Can troubleshoot intermediate and complex code issues.
Follows our internal testing processes; sends email tests to team members for review and approval
Frequently volunteers to review and approve tests for others. Nearly always catches and rectifies errors before they launch.
Launches emails to targeted audiences with no mistakes
Use multiple different CRMs to run email programs (ActionKit, BSD, Action Network, NationBuilder, MailChimp, etc.) Has mastered all CRM(s) used by their client(s)
Has become fluent in 1-2 additional CRMs
Trains and mentors junior team members on learning new CRMs
Analyze metrics and report back to clients on performance, best practices, test results Compiles metrics into cohesive, thorough, well-structured reports
Analyzes those reports; derives strategic guidance from them
Presents reports, analyses, and strategic guidance to clients with no assistance
Mentors and/or manages junior team members in producing client reports
Present detailed monthly reports to clients Can independently build, present, and explain monthly reports to clients.
Can also successfully coach junior team members through the process of building monthly reports; provides valuable and constructive feedback
Serve as a day-to-day contact with clients. Communicates extremely well with clients regularly
Is very responsive to client needs and requests
Frequently proactively anticipates and responds to client needs
Take part in brainstorms, team meetings, conference calls, etc. Contributes significantly and frequently leads, and volunteers to lead brainstorms, team meetings, and other internal meetings
Develop monthly content calendars and goals for clients Develops cohesive calendars that align with email scheduling best practices, with no assistance
Sets fundraising goals that are appropriate to their clients' programs and overall industry standards, with no assistance
Helps hold junior team members accountable to following calendars and reaching goals
A/B test everything you do Recommends innovative testing ideas
Conducts tests independently
Successfully concludes tests; compiles and presents test results
Holds junior team members accountable to following testing protocols
Assists junior team members with testing procedures and reports
Produce ActBlue fundraising pages and tests Builds fundraising pages that align with both client branding and digital fundraising best practices, with no assistance
Regularly audits fundraising pages; works with the product team to ensure fundraising page wrappers are updated
Write copy for landing pages Writes cohesive, appropriate, concise landing page copy, with no assistance
Contribute significantly to new client pitches Provides appropriate, relevant content to new client pitches; proactively seeks out opportunities to contribute
Content requires no editing, revising, and feedback
Directly manage junior email team members Plays a direct managerial role for at least one junior team member
Schedules and holds regular check-ins with direct reports to discuss professional development, growth, and progress
Contribute to employee goals, training, and growth Works with direct reports to develop and actualize professional development goals
Helps to train junior employees; helps to on-board new employees
Manages the performance evaluation process, with assistance
Delivers and conducts employee performance evaluations, with supervision
Run training sessions Runs training sessions to teach new/junior team members and improve team knowledge
Recommends training topics; manages the process of developing and delivering corresponding trainings
Give feedback on programming and drafts Provides constructive, thorough, well-thought-out copy feedback and edits
Reviews email code for issues or irregularities; recommends effective solutions
Project management Independently manages projects
Manages junior team members on projects
Teaches project management skills to junior team members
Lead on setting up new client accounts Effectively manages new client setup and onboarding
Work with our product team to develop landing pages and templates Coordinate with the product team to produce on-brand landing pages and templates that embody digital best practices
Set up CRMs Sets up and/or transition over to a new CRM instance for a client
Play a role in the management of Middle Seat's email team Recommends improvements to email team systems
Helps streamline email team processes
Contributes to the process of interviewing and recruiting new email team members
Assists with determining client and backup allocation and team member workloads
This role is part of the bargaining unit.
Why Middle Seat
Competitive salaries and great benefits
We only work for progressive organizations, candidates, and causes
We're a proudly unionized team part of the Campaign Workers Guild
Job Responsibilities
Write compelling fundraising and organizing emails Writing embodies the voices and perspectives of our clients, with no edits needed
Expertly adapts writing to various calls-to-action
Writing always deploys effective theories of change
Work with clients to get emails edited, approved, and scheduled Coordinates clients to review and finalize email copy
Solicits, accepts, processes, and incorporates copy feedback, from both senior team members and clients
Provides valuable and constructive copy feedback to more junior team members
Plays a role in helping to develop the copywriting skills of junior team members
Code, produce, target and test mass email communications Email code is complete and accurate, with no errors. Requires no troubleshooting. Can troubleshoot intermediate and complex code issues.
Follows our internal testing processes; sends email tests to team members for review and approval
Frequently volunteers to review and approve tests for others. Nearly always catches and rectifies errors before they launch.
Launches emails to targeted audiences with no mistakes
Use multiple different CRMs to run email programs (ActionKit, BSD, Action Network, NationBuilder, MailChimp, etc.) Has mastered all CRM(s) used by their client(s)
Has become fluent in 1-2 additional CRMs
Trains and mentors junior team members on learning new CRMs
Analyze metrics and report back to clients on performance, best practices, test results Compiles metrics into cohesive, thorough, well-structured reports
Analyzes those reports; derives strategic guidance from them
Presents reports, analyses, and strategic guidance to clients with no assistance
Mentors and/or manages junior team members in producing client reports
Present detailed monthly reports to clients Can independently build, present, and explain monthly reports to clients.
Can also successfully coach junior team members through the process of building monthly reports; provides valuable and constructive feedback
Serve as a day-to-day contact with clients. Communicates extremely well with clients regularly
Is very responsive to client needs and requests
Frequently proactively anticipates and responds to client needs
Take part in brainstorms, team meetings, conference calls, etc. Contributes significantly and frequently leads, and volunteers to lead brainstorms, team meetings, and other internal meetings
Develop monthly content calendars and goals for clients Develops cohesive calendars that align with email scheduling best practices, with no assistance
Sets fundraising goals that are appropriate to their clients' programs and overall industry standards, with no assistance
Helps hold junior team members accountable to following calendars and reaching goals
A/B test everything you do Recommends innovative testing ideas
Conducts tests independently
Successfully concludes tests; compiles and presents test results
Holds junior team members accountable to following testing protocols
Assists junior team members with testing procedures and reports
Produce ActBlue fundraising pages and tests Builds fundraising pages that align with both client branding and digital fundraising best practices, with no assistance
Regularly audits fundraising pages; works with the product team to ensure fundraising page wrappers are updated
Write copy for landing pages Writes cohesive, appropriate, concise landing page copy, with no assistance
Contribute significantly to new client pitches Provides appropriate, relevant content to new client pitches; proactively seeks out opportunities to contribute
Content requires no editing, revising, and feedback
Directly manage junior email team members Plays a direct managerial role for at least one junior team member
Schedules and holds regular check-ins with direct reports to discuss professional development, growth, and progress
Contribute to employee goals, training, and growth Works with direct reports to develop and actualize professional development goals
Helps to train junior employees; helps to on-board new employees
Manages the performance evaluation process, with assistance
Delivers and conducts employee performance evaluations, with supervision
Run training sessions Runs training sessions to teach new/junior team members and improve team knowledge
Recommends training topics; manages the process of developing and delivering corresponding trainings
Give feedback on programming and drafts Provides constructive, thorough, well-thought-out copy feedback and edits
Reviews email code for issues or irregularities; recommends effective solutions
Project management Independently manages projects
Manages junior team members on projects
Teaches project management skills to junior team members
Lead on setting up new client accounts Effectively manages new client setup and onboarding
Work with our product team to develop landing pages and templates Coordinate with the product team to produce on-brand landing pages and templates that embody digital best practices
Set up CRMs Sets up and/or transition over to a new CRM instance for a client
Play a role in the management of Middle Seat's email team Recommends improvements to email team systems
Helps streamline email team processes
Contributes to the process of interviewing and recruiting new email team members
Assists with determining client and backup allocation and team member workloads