VP, Marketing & Operations
BitKernel, Austin, TX, United States
Bitkernel Technology Inc. is redefining how the world experiences digital video. With a proven track record of innovation, we’re on a mission to revolutionize streaming technology and build complete content ecosystems. Headquartered in Austin, Texas , with a growing office in Vancouver, B.C. , we’re building our future in North America.
Powered by our groundbreaking platform, Goose , we’re creating a next-generation self-serve SaaS solution that enables content creators, broadcasters, and media companies to launch and scale OTT streaming services across Android, iOS, Web, and SmartTV platforms.
Why Join Bitkernel? At Bitkernel, you’ll experience the energy of a startup with the stability of an established product —and the opportunity to make a global impact . You’ll help shape major technical innovations, collaborate with visionary leaders, and solve complex, global-scale challenges backed by long-term R&D investment.
We thrive on empathy, innovation, and continuous learning . Our team is made up of curious, strategic thinkers who combine deep technical expertise with emotional intelligence and a collaborative spirit across cultures and disciplines.
Join us to build, innovate, and grow as we redefine how the world experiences digital video.
Bitkernel DNA (is it in you?) Startup Hustle: You thrive in fast-paced, ambiguous environments with a hands-on, problem‑solving attitude.
Boundary‑Breaking Vision: You challenge conventions to pioneer innovative, world‑class user interfaces.
AI‑Enhanced Innovation: You harness AI to supercharge development workflows and push the boundaries of what’s possible.
About the Role Bitkernel is redefining how sports organizations engage, monetize, and grow their global fan bases.
We are building next‑generation, direct‑to‑consumer streaming and fan engagement platforms powered by our Goose infrastructure—starting with top‑tier football clubs in Brazil and scaling globally. This is not a traditional marketing role.
This is a 0→1 + scale leadership opportunity to architect and operationalize the full growth engine behind a new category of digital sports platforms—spanning:
Fan engagement and community platforms
Monetization models (subscription, PPV, virtual economy)
You will own the full lifecycle: Launch → Growth → Monetization → Global Scale …and build the system that makes it repeatable across clubs, markets, and verticals.
What You'll Own: Build repeatable go‑to‑market playbooks across clubs and markets
Social (YouTube, TikTok, Instagram)
Segment and scale across:
Local vs. global fans
2. Fan Engagement & Community Systems
Design a standardized fan engagement architecture across all platforms:
Live match interaction (chat, real‑time features)
Community ecosystems (groups, discussions)
Gamification (points, missions, loyalty loops)
Own and optimize key metrics:
Engagement (watch time, interaction depth)
Retention (D1 / D7 / D30)
Conversion and monetization funnels
Define scalable content frameworks:
Live matches, highlights, behind‑the‑scenes, player access
Drive content cadence and distribution strategy
Enable club partners to elevate content production capabilities
4. Monetization & Revenue Architecture
Design and scale diversified revenue streams:
Subscription (SVOD)
Pay‑per‑view (PPV)
Advertising (AVOD)
Virtual economy (gifting, tipping)
Optimize core business metrics:
ARPU / LTV
Paid conversion rates
Develop pricing strategies across global markets
5. Data, Analytics & Growth Optimization
Establish dashboards and performance infrastructure
Lead experimentation strategy:
A/B testing
Conversion rate optimization (CRO)
Create cross‑market and cross‑club benchmarking systems
6. Team & Operational Scaling
Build and lead a global Marketing & Operations function
Establish scalable operating systems and SOPs
Oversee agencies, local operators, and distribution partners
7. Cross‑Functional Leadership
Partner deeply with:
Product & Engineering (translate capability → growth)
Club stakeholders (marketing, content, leadership)
Regional partners across LATAM and beyond
Bridge technology, content, and commercial strategy
What Success Looks Like Within your first 12–18 months:
Successful multi‑club platform launches
Measurable growth in:
Active users
Engagement
A repeatable, scalable global playbook
A high‑performing, globally distributed team
A platform that becomes core to how clubs engage fans worldwide
Why This Role Is Different You’re not optimizing one market—you’re scaling globally
You’re not supporting product—you’re defining the business model
This is a rare opportunity to sit at the intersection of: sports + streaming + community + commerce + global expansion
What We Require for this Role: Core Experience
10+ years in:
OTT / streaming platforms
Sports media or fan ecosystems
Consumer internet / growth leadership
Proven track record:
Launching and scaling digital platforms
Driving measurable user growth and monetization
Top‑Tier Education: You hold a Bachelor’s degree in Computer Science, Engineering, or a related field from a 4‑yr accredited institution globally ranked in the top 500 universities.
Domain Expertise
Strong understanding of:
Fan behavior and community dynamics
Subscription + hybrid monetization models (SVOD / AVOD / PPV)
Experience operating across international markets (LATAM strongly preferred)
How You Operate
You think like a GM, not just a marketer
You can move between strategy and execution without friction
You understand that product, content, and growth are inseparable
You are deeply data‑driven , but not data‑dependent
You know how to scale systems—not just teams
Bonus Points for Candidates Who Have: Experience with:
Football clubs, leagues, or sports rights holders
Live streaming + interactive/community platforms
Creator economy or virtual gifting ecosystems
Strong industry network (media, telco, distribution)
Multilingual (English + Spanish and/or Portuguese)
Career Development Opportunities : Access to learning resources, mentorship, and professional growth.
Collaborative Team Environment : Engage in team‑building activities and thrive in a creative, supportive workplace.
Great Work Environment: Work from our modern office, with flexibility to work from home on Fridays.
Global Opportunities : Join a company with international reach and potential for future travel and team‑building abroad.
Pay Equity: We base pay on your experience, location, and internal equity to make sure everyone is compensated fairly and consistently.
#J-18808-Ljbffr
Powered by our groundbreaking platform, Goose , we’re creating a next-generation self-serve SaaS solution that enables content creators, broadcasters, and media companies to launch and scale OTT streaming services across Android, iOS, Web, and SmartTV platforms.
Why Join Bitkernel? At Bitkernel, you’ll experience the energy of a startup with the stability of an established product —and the opportunity to make a global impact . You’ll help shape major technical innovations, collaborate with visionary leaders, and solve complex, global-scale challenges backed by long-term R&D investment.
We thrive on empathy, innovation, and continuous learning . Our team is made up of curious, strategic thinkers who combine deep technical expertise with emotional intelligence and a collaborative spirit across cultures and disciplines.
Join us to build, innovate, and grow as we redefine how the world experiences digital video.
Bitkernel DNA (is it in you?) Startup Hustle: You thrive in fast-paced, ambiguous environments with a hands-on, problem‑solving attitude.
Boundary‑Breaking Vision: You challenge conventions to pioneer innovative, world‑class user interfaces.
AI‑Enhanced Innovation: You harness AI to supercharge development workflows and push the boundaries of what’s possible.
About the Role Bitkernel is redefining how sports organizations engage, monetize, and grow their global fan bases.
We are building next‑generation, direct‑to‑consumer streaming and fan engagement platforms powered by our Goose infrastructure—starting with top‑tier football clubs in Brazil and scaling globally. This is not a traditional marketing role.
This is a 0→1 + scale leadership opportunity to architect and operationalize the full growth engine behind a new category of digital sports platforms—spanning:
Fan engagement and community platforms
Monetization models (subscription, PPV, virtual economy)
You will own the full lifecycle: Launch → Growth → Monetization → Global Scale …and build the system that makes it repeatable across clubs, markets, and verticals.
What You'll Own: Build repeatable go‑to‑market playbooks across clubs and markets
Social (YouTube, TikTok, Instagram)
Segment and scale across:
Local vs. global fans
2. Fan Engagement & Community Systems
Design a standardized fan engagement architecture across all platforms:
Live match interaction (chat, real‑time features)
Community ecosystems (groups, discussions)
Gamification (points, missions, loyalty loops)
Own and optimize key metrics:
Engagement (watch time, interaction depth)
Retention (D1 / D7 / D30)
Conversion and monetization funnels
Define scalable content frameworks:
Live matches, highlights, behind‑the‑scenes, player access
Drive content cadence and distribution strategy
Enable club partners to elevate content production capabilities
4. Monetization & Revenue Architecture
Design and scale diversified revenue streams:
Subscription (SVOD)
Pay‑per‑view (PPV)
Advertising (AVOD)
Virtual economy (gifting, tipping)
Optimize core business metrics:
ARPU / LTV
Paid conversion rates
Develop pricing strategies across global markets
5. Data, Analytics & Growth Optimization
Establish dashboards and performance infrastructure
Lead experimentation strategy:
A/B testing
Conversion rate optimization (CRO)
Create cross‑market and cross‑club benchmarking systems
6. Team & Operational Scaling
Build and lead a global Marketing & Operations function
Establish scalable operating systems and SOPs
Oversee agencies, local operators, and distribution partners
7. Cross‑Functional Leadership
Partner deeply with:
Product & Engineering (translate capability → growth)
Club stakeholders (marketing, content, leadership)
Regional partners across LATAM and beyond
Bridge technology, content, and commercial strategy
What Success Looks Like Within your first 12–18 months:
Successful multi‑club platform launches
Measurable growth in:
Active users
Engagement
A repeatable, scalable global playbook
A high‑performing, globally distributed team
A platform that becomes core to how clubs engage fans worldwide
Why This Role Is Different You’re not optimizing one market—you’re scaling globally
You’re not supporting product—you’re defining the business model
This is a rare opportunity to sit at the intersection of: sports + streaming + community + commerce + global expansion
What We Require for this Role: Core Experience
10+ years in:
OTT / streaming platforms
Sports media or fan ecosystems
Consumer internet / growth leadership
Proven track record:
Launching and scaling digital platforms
Driving measurable user growth and monetization
Top‑Tier Education: You hold a Bachelor’s degree in Computer Science, Engineering, or a related field from a 4‑yr accredited institution globally ranked in the top 500 universities.
Domain Expertise
Strong understanding of:
Fan behavior and community dynamics
Subscription + hybrid monetization models (SVOD / AVOD / PPV)
Experience operating across international markets (LATAM strongly preferred)
How You Operate
You think like a GM, not just a marketer
You can move between strategy and execution without friction
You understand that product, content, and growth are inseparable
You are deeply data‑driven , but not data‑dependent
You know how to scale systems—not just teams
Bonus Points for Candidates Who Have: Experience with:
Football clubs, leagues, or sports rights holders
Live streaming + interactive/community platforms
Creator economy or virtual gifting ecosystems
Strong industry network (media, telco, distribution)
Multilingual (English + Spanish and/or Portuguese)
Career Development Opportunities : Access to learning resources, mentorship, and professional growth.
Collaborative Team Environment : Engage in team‑building activities and thrive in a creative, supportive workplace.
Great Work Environment: Work from our modern office, with flexibility to work from home on Fridays.
Global Opportunities : Join a company with international reach and potential for future travel and team‑building abroad.
Pay Equity: We base pay on your experience, location, and internal equity to make sure everyone is compensated fairly and consistently.
#J-18808-Ljbffr