VP, Analytics - Strategic Furniture Clients Leader
Synchrony, Kansas City, MO, United States
Role Summary / Purpose
The VP, Analytics - Strategic Furniture Clients Leader is responsible for leading Analytics function for a large vertical Furniture client portfolio within the Home & Auto business platform. In this capacity, the role will work closely with portfolio cross‑functional senior leadership (Sales/Client Development, Finance, Marketing, Risk, Operations & Technology). The role also serves as the primary SYF Analytics contact for our client. The individual is expected to be fully immersed in the portfolio’s strategic initiatives, provide strategic insights, decision‑making support, and create advanced analytics tools for our client teams and partners. In doing so, they are expected to elevate the role of Analytics in their sphere of influence.
Essential Responsibilities
Develop and own the analytics agenda and provide innovative leadership to evolve its strategy based upon the state of the business and potential opportunities
Collaborate with cross functional teams to combine consumer, product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer repeat engagement
Conduct analysis of customers, product and sales channel performance to uncover insights that inform critical decision‑making to drive profitable outcomes
Partner closely with broader marketing organization to execute integrated portfolio marketing campaigns leveraging personalization and segmentation
Act as a trusted strategic advisor to portfolio senior leadership team in solving complex business problems and provide actionable recommendations based upon data driven insights
Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of programs/campaigns and large‑scale projects
Ongoing assessment and measurement of product, channel and targeting strategies
Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio
Strengthen client relationships and evangelize the value of client sharing/combining their data assets with SYF data to drive enhanced acquisition, account management and portfolio strategies to improve overall portfolio performance
Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross‑sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams
Perform other duties and/or special projects as assigned
Qualifications / Requirements
Bachelor's degree, or in lieu of a Bachelor's degree a high school diploma and 10 years of experience in a marketing or customer analytics role at a multi‑product/multi‑channel financial services organization
A minimum of 7+ years analytics experience, ideally within financial services, retail and/or consulting experience to include:
5+ years’ experience with statistical and analysis tools such as SAS, SQL, R, Python, Tableau, etc.
3+ years’ experience working on large‑scale consumer analytics projects and/or working in matrix, cross‑functional environments
3+ years of client facing experience
Ability and flexibility to travel for business as required
Desired Characteristics
3+ years’ leadership/managerial experience in analytics in the financial services, retail and/or consulting industries
Prior Leadership experience including management of direct/indirect reports
Analytics experience within financial services, retail and/or consulting experience
Master’s degree preferred in statistics/decision sciences/predictive analytics or another quantitative field or MBA
Ability to travel up to 25% of the time, averaging 10-25% travel
A strategic thinker with an ability to influence business strategies and decisions based on analytic insights; Ability to influence senior corporate decision makers
Proven hands‑on experience utilizing SAS and SQL; Experience with open‑source tools such as R and Python a plus
Experience with data visualization tools such as Birst and Tableau a plus
Proven understanding of credit card or financial services industry financial P&L drivers and key sensitivities, with business performance reporting experience
Ability to synthesize/analyze diverse information, develop and recommend strategies, and articulate clearly to business partners and clients
Experience with modeling/forecasting, and strong understanding of targeting and segmentation
Experience with evaluating and using external and diverse data sources/assets to develop innovative analytical solutions and drive growth for clients
Strong project management, communications, multi‑tasking, relationship management and influencing skills and the ability to work independently are critical to success
Digital marketing analytics experience a plus
Advanced skills using Excel and PowerPoint
Benefits / Compensation
Grade/Level: 12. The salary range for this position is $135,000.00 - $230,000.00 USD annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, or any other protected class. Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.
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The VP, Analytics - Strategic Furniture Clients Leader is responsible for leading Analytics function for a large vertical Furniture client portfolio within the Home & Auto business platform. In this capacity, the role will work closely with portfolio cross‑functional senior leadership (Sales/Client Development, Finance, Marketing, Risk, Operations & Technology). The role also serves as the primary SYF Analytics contact for our client. The individual is expected to be fully immersed in the portfolio’s strategic initiatives, provide strategic insights, decision‑making support, and create advanced analytics tools for our client teams and partners. In doing so, they are expected to elevate the role of Analytics in their sphere of influence.
Essential Responsibilities
Develop and own the analytics agenda and provide innovative leadership to evolve its strategy based upon the state of the business and potential opportunities
Collaborate with cross functional teams to combine consumer, product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer repeat engagement
Conduct analysis of customers, product and sales channel performance to uncover insights that inform critical decision‑making to drive profitable outcomes
Partner closely with broader marketing organization to execute integrated portfolio marketing campaigns leveraging personalization and segmentation
Act as a trusted strategic advisor to portfolio senior leadership team in solving complex business problems and provide actionable recommendations based upon data driven insights
Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of programs/campaigns and large‑scale projects
Ongoing assessment and measurement of product, channel and targeting strategies
Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio
Strengthen client relationships and evangelize the value of client sharing/combining their data assets with SYF data to drive enhanced acquisition, account management and portfolio strategies to improve overall portfolio performance
Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross‑sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams
Perform other duties and/or special projects as assigned
Qualifications / Requirements
Bachelor's degree, or in lieu of a Bachelor's degree a high school diploma and 10 years of experience in a marketing or customer analytics role at a multi‑product/multi‑channel financial services organization
A minimum of 7+ years analytics experience, ideally within financial services, retail and/or consulting experience to include:
5+ years’ experience with statistical and analysis tools such as SAS, SQL, R, Python, Tableau, etc.
3+ years’ experience working on large‑scale consumer analytics projects and/or working in matrix, cross‑functional environments
3+ years of client facing experience
Ability and flexibility to travel for business as required
Desired Characteristics
3+ years’ leadership/managerial experience in analytics in the financial services, retail and/or consulting industries
Prior Leadership experience including management of direct/indirect reports
Analytics experience within financial services, retail and/or consulting experience
Master’s degree preferred in statistics/decision sciences/predictive analytics or another quantitative field or MBA
Ability to travel up to 25% of the time, averaging 10-25% travel
A strategic thinker with an ability to influence business strategies and decisions based on analytic insights; Ability to influence senior corporate decision makers
Proven hands‑on experience utilizing SAS and SQL; Experience with open‑source tools such as R and Python a plus
Experience with data visualization tools such as Birst and Tableau a plus
Proven understanding of credit card or financial services industry financial P&L drivers and key sensitivities, with business performance reporting experience
Ability to synthesize/analyze diverse information, develop and recommend strategies, and articulate clearly to business partners and clients
Experience with modeling/forecasting, and strong understanding of targeting and segmentation
Experience with evaluating and using external and diverse data sources/assets to develop innovative analytical solutions and drive growth for clients
Strong project management, communications, multi‑tasking, relationship management and influencing skills and the ability to work independently are critical to success
Digital marketing analytics experience a plus
Advanced skills using Excel and PowerPoint
Benefits / Compensation
Grade/Level: 12. The salary range for this position is $135,000.00 - $230,000.00 USD annual and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge. Salaries are adjusted according to market in CA, NY Metro and Seattle.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, or any other protected class. Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Reasonable Accommodation Notice
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.
#J-18808-Ljbffr