Consumer Insights Manager
FanDuel, New York, NY, United States
THE POSITION
FanDuel is seeking a Consumer Insights Manager to support the Sportsbook business unit, with a primary focus on partnering with the Go‑To‑Market (GTM) and VIP teams. This role will execute high‑impact research initiatives that inform launch strategy, promotional effectiveness, customer demand, and high‑value player engagement. The Manager will work closely with the Consumer Insights Senior Manager to ensure research priorities align to key Sportsbook objectives and that insights are translated into clear, actionable business recommendations. Reporting to the Consumer Insights Senior Manager, this role requires strong business acumen, proactive problem‑solving, and the ability to translate complex data into clear, actionable recommendations that influence decision‑making.
THE GAME PLAN
Own end‑to‑end execution of strategic research initiatives supporting Sportsbook GTM and VIP priorities
Proactively identify insight opportunities tied to launch performance, promotional strategy, player segmentation, and high‑value customer engagement
Translate business objectives into rigorous research designs, selecting appropriate methodologies across qualitative and quantitative approaches
Serve as a trusted thought partner to GTM and VIP teams, providing ongoing consultation—not just project‑based support
Synthesize findings across custom research, internal analytics, and syndicated data to deliver clear, commercially grounded recommendations
Develop executive‑ready storytelling that drives alignment and informs go‑to‑market and retention strategies
Influence decision‑making by framing trade‑offs, risks, and customer implications
Manage external research vendors and budgets, ensuring high‑quality deliverables and operational efficiency
Contribute to the development of the broader Sportsbook learning agenda in partnership with senior insights leadership
Elevate the role of consumer insights within cross‑functional forums by consistently advocating for a customer‑first lens
Identify opportunities to improve research processes, methodologies, and stakeholder engagement models
THE STATS
5–7 years of market research and/or consumer insights experience
Experience executing complex custom research projects from conceptualization through reporting
Experience partnering with marketing, commercial, lifecycle, or promotional teams
Strong analytical skills with the ability to synthesize multiple data sources into clear business insights
Strong presentation and storytelling skills
Experience managing external research vendors
Proficiency in research platforms such as Qualtrics, SPSS, or similar tools
Advanced Excel and PowerPoint skills with strong data visualization capabilities
Ability to manage multiple projects in a fast‑paced environment
Interest in sports, gaming, or digital consumer businesses
Bachelor’s degree required; advanced degree preferred
PLAYER BENEFITS
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus, and long‑term incentive opportunities (based on performance), 401(k) with up to a 5% match, commuter benefits, pet insurance, and more.
APPLICANT INFORMATION
FanDuel is an equal‑opportunity employer and we believe, as one of our principles states, “We are One Team!”. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected under law.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
SALARY & BENEFITS
The applicable salary range for this position is $103,000 – $129,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short‑term or long‑term incentive compensation, including, but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
MAINTENANCE STATEMENT
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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FanDuel is seeking a Consumer Insights Manager to support the Sportsbook business unit, with a primary focus on partnering with the Go‑To‑Market (GTM) and VIP teams. This role will execute high‑impact research initiatives that inform launch strategy, promotional effectiveness, customer demand, and high‑value player engagement. The Manager will work closely with the Consumer Insights Senior Manager to ensure research priorities align to key Sportsbook objectives and that insights are translated into clear, actionable business recommendations. Reporting to the Consumer Insights Senior Manager, this role requires strong business acumen, proactive problem‑solving, and the ability to translate complex data into clear, actionable recommendations that influence decision‑making.
THE GAME PLAN
Own end‑to‑end execution of strategic research initiatives supporting Sportsbook GTM and VIP priorities
Proactively identify insight opportunities tied to launch performance, promotional strategy, player segmentation, and high‑value customer engagement
Translate business objectives into rigorous research designs, selecting appropriate methodologies across qualitative and quantitative approaches
Serve as a trusted thought partner to GTM and VIP teams, providing ongoing consultation—not just project‑based support
Synthesize findings across custom research, internal analytics, and syndicated data to deliver clear, commercially grounded recommendations
Develop executive‑ready storytelling that drives alignment and informs go‑to‑market and retention strategies
Influence decision‑making by framing trade‑offs, risks, and customer implications
Manage external research vendors and budgets, ensuring high‑quality deliverables and operational efficiency
Contribute to the development of the broader Sportsbook learning agenda in partnership with senior insights leadership
Elevate the role of consumer insights within cross‑functional forums by consistently advocating for a customer‑first lens
Identify opportunities to improve research processes, methodologies, and stakeholder engagement models
THE STATS
5–7 years of market research and/or consumer insights experience
Experience executing complex custom research projects from conceptualization through reporting
Experience partnering with marketing, commercial, lifecycle, or promotional teams
Strong analytical skills with the ability to synthesize multiple data sources into clear business insights
Strong presentation and storytelling skills
Experience managing external research vendors
Proficiency in research platforms such as Qualtrics, SPSS, or similar tools
Advanced Excel and PowerPoint skills with strong data visualization capabilities
Ability to manage multiple projects in a fast‑paced environment
Interest in sports, gaming, or digital consumer businesses
Bachelor’s degree required; advanced degree preferred
PLAYER BENEFITS
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus, and long‑term incentive opportunities (based on performance), 401(k) with up to a 5% match, commuter benefits, pet insurance, and more.
APPLICANT INFORMATION
FanDuel is an equal‑opportunity employer and we believe, as one of our principles states, “We are One Team!”. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected under law.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
SALARY & BENEFITS
The applicable salary range for this position is $103,000 – $129,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short‑term or long‑term incentive compensation, including, but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
MAINTENANCE STATEMENT
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#J-18808-Ljbffr