Regional VP of Business Development - Clinical Outreach
The Emily Program, Saint Paul, MN, United States
Position Overview
The Regional Vice President of Business Development is responsible for driving client census growth and revenue for The Emily Program within their assigned region. This includes supporting existing clients, developing new referral sources, and building strategic partnerships. The Regional Vice President of Business Development works closely with residential and outpatient treatment centers to develop and execute strategies that attract and serve clients. They are accountable for the performance, management, and compliance of their team of Professional Relations Specialists. In this role, the VP may present clinical/business outreach services to key decision-makers and, when appropriate, negotiate service agreements. They are also responsible for training and developing the Business Outreach team to effectively assess referral needs, identify appropriate treatment placements, and manage their territories to maximize client access. As a key liaison between leadership, referral partners, and the Business Outreach team, the VP helps enhance both the referral experience and operational performance across facilities. They represent The Emily Program within the behavioral health community by cultivating relationships, driving business opportunities, and fostering strategic partnerships.
Compensation
Salary Range between $180,000 - $205,000
Schedule/Travel
M-F 8-5pm
Travel with in our Footprint and Collar states
Responsibilities
Lead, coach and develop a highly functioning field-based business/clinical outreach team.
Hire and retain top-level talent within assigned region.
Develop marketing and business development plans with the facilities to attract and service clients in need.
Serve as a resource and point of guidance to others in leadership positions.
Identify decision makers in the target markets and reach out to establish relationships within the behavioral healthcare community.
Conduct field sessions with each Business/Clinical Outreach team member quarterly to drive performance, enhance skills and support efforts.
Complete face-to-face trust-building meetings with decision makers to understand customers’ needs and identify/eliminate obstacles to securing ongoing partnerships.
Work with their Referral Relations / Discharge Planning team members and Business/Clinical Outreach representative to negotiate and secure partnerships.
Work with leadership to onboard, train and develop their team members.
Work with teams to develop messaging, customize presentations to a target audience and present in meetings geared to creating an awareness of The Emily Program services.
Serve as an escalation point for the Business/Clinical Outreach Team Member on facility or client service issues.
Integrate/ work alongside operations, clinical and admissions leadership to improve access to and delivery of care.
Attend and participate in select conferences where opportunity exists to market The Emily Program services.
Respond immediately to service and referral inquiries from their team or directly when applicable.
Ensure all administrative duties are complete, timely and documented, including managing team budget, activities, performance and communication.
Participate in business development team meetings and assigned projects.
Meet monthly business development goals.
Remain current on behavioral healthcare industry developments/trends and assigned states regulations.
Qualifications
Associate degree required.
BS/BA in marketing, business administration, or a related field preferred.
Professional Qualifications
8+ years of director-level leadership experience required in a large, complex hospital or regional health system, preferred.
8+ years of healthcare experience; experience directly managing a field sales team preferred.
Knowledge of the sales process, creating strategy, costing, and articulating value – an elevated level of Sales acumen.
Experience managing the utilization of CRM, preferably Salesforce, to segment markets, track activities, and manage sales pipelines.
Ability to interact with clients and clearly articulate a value proposition.
Direct sales and operations experience a plus.
Desire to grow with the Sales or Operations organizations.
Extensive knowledge of and experience in marketing, sales, market expansion, and health plan operations required.
Ability to blend sales knowledge and experience with business knowledge and experience to create unique strategies for the organization.
Experience working with the following:
Eating disorder population is strongly preferred.
Mental Health / Behavioral Health is strongly preferred.
Case management, patient bed management, or patient experience is strongly preferred.
Inpatient, residential, and lower-level care settings preferred.
Benefits for Full-time Employees
HSA and PPO insurance with HSA or FSA options (Blue Cross Blue Shield)
Dental insurance (Delta Dental)
Vision insurance (EyeMed)
Short-term and long-term disability insurance
Company-paid life insurance
401(k) plan available two months after start date
Company 401(k) matching for up to 50% of your contribution, up to 6% of your compensation
Paid time off plan accrues annually and begins with your first whole pay period. Eligible employees enjoy seven paid holidays and one floating holiday in addition to their regular PTO.
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The Regional Vice President of Business Development is responsible for driving client census growth and revenue for The Emily Program within their assigned region. This includes supporting existing clients, developing new referral sources, and building strategic partnerships. The Regional Vice President of Business Development works closely with residential and outpatient treatment centers to develop and execute strategies that attract and serve clients. They are accountable for the performance, management, and compliance of their team of Professional Relations Specialists. In this role, the VP may present clinical/business outreach services to key decision-makers and, when appropriate, negotiate service agreements. They are also responsible for training and developing the Business Outreach team to effectively assess referral needs, identify appropriate treatment placements, and manage their territories to maximize client access. As a key liaison between leadership, referral partners, and the Business Outreach team, the VP helps enhance both the referral experience and operational performance across facilities. They represent The Emily Program within the behavioral health community by cultivating relationships, driving business opportunities, and fostering strategic partnerships.
Compensation
Salary Range between $180,000 - $205,000
Schedule/Travel
M-F 8-5pm
Travel with in our Footprint and Collar states
Responsibilities
Lead, coach and develop a highly functioning field-based business/clinical outreach team.
Hire and retain top-level talent within assigned region.
Develop marketing and business development plans with the facilities to attract and service clients in need.
Serve as a resource and point of guidance to others in leadership positions.
Identify decision makers in the target markets and reach out to establish relationships within the behavioral healthcare community.
Conduct field sessions with each Business/Clinical Outreach team member quarterly to drive performance, enhance skills and support efforts.
Complete face-to-face trust-building meetings with decision makers to understand customers’ needs and identify/eliminate obstacles to securing ongoing partnerships.
Work with their Referral Relations / Discharge Planning team members and Business/Clinical Outreach representative to negotiate and secure partnerships.
Work with leadership to onboard, train and develop their team members.
Work with teams to develop messaging, customize presentations to a target audience and present in meetings geared to creating an awareness of The Emily Program services.
Serve as an escalation point for the Business/Clinical Outreach Team Member on facility or client service issues.
Integrate/ work alongside operations, clinical and admissions leadership to improve access to and delivery of care.
Attend and participate in select conferences where opportunity exists to market The Emily Program services.
Respond immediately to service and referral inquiries from their team or directly when applicable.
Ensure all administrative duties are complete, timely and documented, including managing team budget, activities, performance and communication.
Participate in business development team meetings and assigned projects.
Meet monthly business development goals.
Remain current on behavioral healthcare industry developments/trends and assigned states regulations.
Qualifications
Associate degree required.
BS/BA in marketing, business administration, or a related field preferred.
Professional Qualifications
8+ years of director-level leadership experience required in a large, complex hospital or regional health system, preferred.
8+ years of healthcare experience; experience directly managing a field sales team preferred.
Knowledge of the sales process, creating strategy, costing, and articulating value – an elevated level of Sales acumen.
Experience managing the utilization of CRM, preferably Salesforce, to segment markets, track activities, and manage sales pipelines.
Ability to interact with clients and clearly articulate a value proposition.
Direct sales and operations experience a plus.
Desire to grow with the Sales or Operations organizations.
Extensive knowledge of and experience in marketing, sales, market expansion, and health plan operations required.
Ability to blend sales knowledge and experience with business knowledge and experience to create unique strategies for the organization.
Experience working with the following:
Eating disorder population is strongly preferred.
Mental Health / Behavioral Health is strongly preferred.
Case management, patient bed management, or patient experience is strongly preferred.
Inpatient, residential, and lower-level care settings preferred.
Benefits for Full-time Employees
HSA and PPO insurance with HSA or FSA options (Blue Cross Blue Shield)
Dental insurance (Delta Dental)
Vision insurance (EyeMed)
Short-term and long-term disability insurance
Company-paid life insurance
401(k) plan available two months after start date
Company 401(k) matching for up to 50% of your contribution, up to 6% of your compensation
Paid time off plan accrues annually and begins with your first whole pay period. Eligible employees enjoy seven paid holidays and one floating holiday in addition to their regular PTO.
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