Manager, Customer Marketing, Walmart & Club Channel
L'Oréal, Bentonville, AR, United States
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Job Title : Manager, Customer Marketing, Walmart & Club Channel
Division : L’Oreal Dermatological Beauty Brands
Location : Bentonville, AR Field Sales Office
Reports To : Senior Customer Marketing Manager
Who We Are
L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals, and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.
What You Will Learn
The Customer Marketing Manager role supports the Senior Customer Marketing Manager & Support the Field Sales team in managing customer-specific activations for key accounts. Manager’s role is to work with both internal and external partners in the development and execution of go-to-market brand & franchise-strategies for their specific accounts.
Annual and quarterly customer “shopper” marketing activation planning
Communicate with internal and external stakeholders to manage advertising and marketing projects at retail
Work closely with SCM, Trade & Brand Marketing teams to develop effective support plans and ensure that national strategy is aligned with needs of the retailer
Support SCM in developing materials with internal teams and ensure proper execution at retail such as creative implementation for personalization programs
Support SCM (s) in creative concepting for in-store feature display programs in alignment with Customer & National Brand strategy
Helps develop strategies to create best-in-class, 360 shopper campaigns. Manage end-to-end execution including in-store, retail media, sampling, promotions, and other events
Partner with retail media networks and marketing partners at key customers to drive revenue and share
Helps negotiate contracts and manage the work of external agencies and vendors
Support the annual budgeting process in partnership with the SCM, customer finance team, including analysis/key learnings
Collaborate with cross-functional teams including but not limited to sales, category management, brand/trade marketing, business intelligence, supply chain, consumer experience, media to develop strategy for in-store and digital media/ecommerce campaigns
Leverage shopper insights, customer data, and internal tools to drive conversion, efficient ROI, and continuous improvement for future programming
Strong project leadership skills to seamlessly bring brand assets, company objectives, and priorities to life in the marketplace
Project Management Support: Help facilitate, follow-up & track customer-specific activations inclusive but not limited to:
Creative Specs for Walmart & Club digital media campaigns
Creative Specs & Briefing Internal & External Partners
Customer Sampling Activations
Third Party Advertising/Marketing Partner Activations (i.e. Influencer, Mobile Notifications, Purchase Reward Campaigns, etc.)
Complete additional tasks as assigned by immediate manager
Required Qualifications
Education Requirements - Degrees/Certifications: 4-year college degree/bachelor’s degree in advertising, marketing or related field
Manager Years of Experience: 4+ years of CPG Customer Sales/Brand and/or Shopper Marketing/Agency experience required
Candidate should have a national understanding of the consumer-packaged goods industry as well as experience in the mass-retail environment
Ideal candidate is someone with an entrepreneurial mindset and ability to be extremely flexible in an ever-changing environment
Ideal candidate will be a team-player, and have the ability to work with cross-functional teams
Technical Skills: Functional/Technical Expertise, Industry knowledge, L’Oreal product knowledge, Advanced computer skills in Microsoft Suite (Word, Excel, PowerPoint, etc)
Hybrid Role: 3 days in physical in-office presence, 2 days work from home
Preferred Qualifications
Experience Managing WMC, MAP & RMN Campaigns
Soft Skills if applicable:
Purchase Order management
SOW Review and management
Ability to project manage
Ability to complete project briefs
Strong & effective business communication- written and oral skills
Solution-oriented mindset
Adaptable/flexible in changing environment
Additional Benefits Information
Salary Range : $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Equal Opportunity Employer
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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Job Title : Manager, Customer Marketing, Walmart & Club Channel
Division : L’Oreal Dermatological Beauty Brands
Location : Bentonville, AR Field Sales Office
Reports To : Senior Customer Marketing Manager
Who We Are
L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals, and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.
What You Will Learn
The Customer Marketing Manager role supports the Senior Customer Marketing Manager & Support the Field Sales team in managing customer-specific activations for key accounts. Manager’s role is to work with both internal and external partners in the development and execution of go-to-market brand & franchise-strategies for their specific accounts.
Annual and quarterly customer “shopper” marketing activation planning
Communicate with internal and external stakeholders to manage advertising and marketing projects at retail
Work closely with SCM, Trade & Brand Marketing teams to develop effective support plans and ensure that national strategy is aligned with needs of the retailer
Support SCM in developing materials with internal teams and ensure proper execution at retail such as creative implementation for personalization programs
Support SCM (s) in creative concepting for in-store feature display programs in alignment with Customer & National Brand strategy
Helps develop strategies to create best-in-class, 360 shopper campaigns. Manage end-to-end execution including in-store, retail media, sampling, promotions, and other events
Partner with retail media networks and marketing partners at key customers to drive revenue and share
Helps negotiate contracts and manage the work of external agencies and vendors
Support the annual budgeting process in partnership with the SCM, customer finance team, including analysis/key learnings
Collaborate with cross-functional teams including but not limited to sales, category management, brand/trade marketing, business intelligence, supply chain, consumer experience, media to develop strategy for in-store and digital media/ecommerce campaigns
Leverage shopper insights, customer data, and internal tools to drive conversion, efficient ROI, and continuous improvement for future programming
Strong project leadership skills to seamlessly bring brand assets, company objectives, and priorities to life in the marketplace
Project Management Support: Help facilitate, follow-up & track customer-specific activations inclusive but not limited to:
Creative Specs for Walmart & Club digital media campaigns
Creative Specs & Briefing Internal & External Partners
Customer Sampling Activations
Third Party Advertising/Marketing Partner Activations (i.e. Influencer, Mobile Notifications, Purchase Reward Campaigns, etc.)
Complete additional tasks as assigned by immediate manager
Required Qualifications
Education Requirements - Degrees/Certifications: 4-year college degree/bachelor’s degree in advertising, marketing or related field
Manager Years of Experience: 4+ years of CPG Customer Sales/Brand and/or Shopper Marketing/Agency experience required
Candidate should have a national understanding of the consumer-packaged goods industry as well as experience in the mass-retail environment
Ideal candidate is someone with an entrepreneurial mindset and ability to be extremely flexible in an ever-changing environment
Ideal candidate will be a team-player, and have the ability to work with cross-functional teams
Technical Skills: Functional/Technical Expertise, Industry knowledge, L’Oreal product knowledge, Advanced computer skills in Microsoft Suite (Word, Excel, PowerPoint, etc)
Hybrid Role: 3 days in physical in-office presence, 2 days work from home
Preferred Qualifications
Experience Managing WMC, MAP & RMN Campaigns
Soft Skills if applicable:
Purchase Order management
SOW Review and management
Ability to project manage
Ability to complete project briefs
Strong & effective business communication- written and oral skills
Solution-oriented mindset
Adaptable/flexible in changing environment
Additional Benefits Information
Salary Range : $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Equal Opportunity Employer
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
#J-18808-Ljbffr