Media Planning Analyst

Overview
In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.

Responsibilities

Manage budget and flighting updates in Lumina and Media Tools

Provide updates for all recurring budgeting needs

Help provide and oversee monthly savings documents

QA and update flowcharts and budget documents with accuracy

Track budget and flowchart changes with detail and organization

Support strategy team with reach and frequency deliveries using Tardiis / NMI

Provide audience and consumer insight data from syndicated tools like MRI and GWI

Provide monthly global tracking updates for internal review and submission

Support in building charts and slides for client presentations

Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst

Review monthly billing against budget documents and flag discrepancies with strategy and investment leads

Update weekly TV goals based on the latest budget and flighting for submission to the National Video team, update weekly media highlights, coordinate updates with investment teams, and prepare client‑ready slides for issuance.

Qualifications

B2 or above English language level

Bachelor's Degree

6 months - 1 year of experience in Media (Must)

Microsoft Excel: Intermediate (Must)

Google Campaign Manager: Basic

Data Studio: Basic

Media Tools: Intermediate

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