Gap Inc. Project Manager, Social
BoF Careers, New York, NY, United States
About Gap Inc. At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high‑performing house of iconic American brands that shape culture.
Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—brings a distinct point of view to how we show up in the world and serve our customers.
Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.
We're driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world.
We're building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you're ready to learn fast and help shape what's next, you'll fit right in.
About The Role
In this role you will develop a strategic plan to maintain brand equity and gain market share, which requires a comprehensive understanding of the individual brand, its target market, and the brand's overall vision and direction.
What You’ll Do
Plan, implement, and execute successful marketing programs (including brand strategic planning, pricing, promotion)
Contribute and help drive the annual brand planning process
Set brand planning calendar, coordinate cross‑functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables
Lead the development of strategies and objectives for building and executing year‑round brand engagement through partnerships, social media, and other marketing vehicles
Who You Are
Sharp analytical skills and great attention to detail
Possess a strong understanding of trends and an ability to quickly respond to customer shopping trends
Creativity and an ability to produce innovative and original ideas
Ability to work in and drive a dynamic and fast‑paced team, and pivot as needed
Ability to manage and allocate budgets is a key requirement
Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
Benefits At Gap Inc.
Merchandise discount for our brands: 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more of the benefits we offer.
Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $119,400 - $155,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
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Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—brings a distinct point of view to how we show up in the world and serve our customers.
Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.
We're driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world.
We're building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you're ready to learn fast and help shape what's next, you'll fit right in.
About The Role
In this role you will develop a strategic plan to maintain brand equity and gain market share, which requires a comprehensive understanding of the individual brand, its target market, and the brand's overall vision and direction.
What You’ll Do
Plan, implement, and execute successful marketing programs (including brand strategic planning, pricing, promotion)
Contribute and help drive the annual brand planning process
Set brand planning calendar, coordinate cross‑functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables
Lead the development of strategies and objectives for building and executing year‑round brand engagement through partnerships, social media, and other marketing vehicles
Who You Are
Sharp analytical skills and great attention to detail
Possess a strong understanding of trends and an ability to quickly respond to customer shopping trends
Creativity and an ability to produce innovative and original ideas
Ability to work in and drive a dynamic and fast‑paced team, and pivot as needed
Ability to manage and allocate budgets is a key requirement
Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
Benefits At Gap Inc.
Merchandise discount for our brands: 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more of the benefits we offer.
Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $119,400 - $155,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
#J-18808-Ljbffr