Manager, Marketing Mix Modeling (MMM)

**About the Role:*** The Manager, MMM+ Subject Matter Expert (SME) plays a critical role in advancing Ovative’s Media Mix Modeling (MMM+) capabilities by ensuring our models are not only technically rigorous, but strategically actionable.* This role sits at the intersection of econometric modeling and marketing intelligence. It requires a leader who can apply structured analytical thinking to complex business questions, translate marketing strategy into modeling frameworks, and ensure model outputs meaningfully inform investment decisions in close partnership with Data Scientists responsible for model development.* As part of the MMM+ SME team, you will provide strategic oversight of MMM builds, refits, and test integrations (ETIs). This role owns the quality, interpretation, and business application of MMM outputs — pressure-testing assumptions, validating results against real-world context, and identifying opportunities to strengthen model fidelity and impact.* You will serve as a critical bridge between the Measurement Solutions (MS), Product, Data Science, and client teams — aligning on objectives, clarifying trade-offs, and guiding stakeholders toward confident, data-informed decisions.* This is not a purely execution-focused modeling role. It is a high-ownership position for a strategic thinker who thrives in ambiguity, influences cross-functional priorities, and is motivated by improving both technical excellence and marketing impact at scale.**Responsibilities** **of a Manager, Marketing Mix Modeling (MMM):*** **Translate Business Strategy into Modeling Design*** Partner with Measurement Solutions (MS) teams to convert marketing objectives, KPIs, and channel strategies into robust modeling inputs — defining assumptions, priors, calibration approaches, and measurement design that align with real-world investment decisions.* **Own Strategic Oversight of MMM Delivery*** Provide direction and quality governance across MMM implementations, refits, and calibrations.* Own MMM delivery timelines and sequencing — proactively coordinating across Data Science, Data Engineering, Product, and Measurement Solutions to ensure models are delivered on time and aligned to client needs.* Ensure modeling approaches are sound, scalable, and aligned to business context while guiding the Sr. Analyst on technical execution and maintaining accountability for final outputs.* **Elevate MMM Standards & Best Practices*** Advance modeling governance, documentation standards, QA processes, and cross-client consistency. Contribute to building a scalable center of excellence for MMM across the organization.* **Ensure Model Quality, Integrity & Credibility*** Establish and uphold QA standards and evaluate key model diagnostics (e.g., MAPE, R[2], priors, lag structures, diminishing returns) to assess model reliability and business readiness.* Collaborate with Data Scientists to investigate structural risks, performance gaps, or edge cases — facilitating refinement decisions and clearly communicating implications and trade-offs back to stakeholders.* Proactively strengthen stakeholder trust in MMM outputs by ensuring assumptions, limitations, and investment implications are transparent, well-documented, and aligned to marketing strategy.* **Drive Incrementality Testing Integration & Calibration Strategy**Manage multiple workstreams with ownership, accountability, and strong organizational skills.**Requirements:** 4+ years of experience in marketing analytics, marketing science, econometrics, or a related analytical field (MMM) experience Working knowledge of SQL and analytical tools sufficient to interrogate model inputs and outputs Ability to interpret and evaluate key model diagnostics (e.g., MAPE, R[2], priors, lag structures, diminishing returns) Experience working cross-functionally with marketing, product, or client-facing teams At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.For our Manager positions, our compensation ranges from $90,000 to $132,000, which is inclusive of a 20% bonus.
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