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Print Business Development Manager

Firebolt Group, Wixom, MI, United States


Department: Sales
Reports To: Chief Operating Officer
Location: USA (Remote/Hybrid - travel up to 40%)
Employment Type: Full-Time

About Firebolt Group
Firebolt Group isn’t just another company. We’re a global leader in brand illumination and smart print and signage solutions. From our full-scale manufacturing facility in Michigan, we design and build physical products that make brands shine — literally. We partner with some of the world’s most recognized companies to create innovative LED signage and branded experiences that command attention, from eye-catching storefronts to iconic corporate landmarks.

Our mission is simple yet powerful: to transform brand presence through design, engineering, and technology. If you’re tenacious, curious, and driven, and you want to help shape how brands connect with the world, we want you on our team.

Position Summary
The Print Business Development Manager is a specialist sales role focused exclusively on generating new business across Firebolt’s full suite of print capabilities — from large-format graphics and window films to retail signage, POP displays, and campaign assets. This position is a pure hunter role: identifying, qualifying, and closing new client opportunities across North America. The ideal candidate combines technical print expertise with commercial drive, understanding substrates, inks, finishing, and production workflows to translate client briefs into solutions that deliver both creative impact and profitability. While print is the core focus, this role also supports cross-selling into Firebolt’s broader portfolio of brand illumination, smart signage, and fabricated display products once client relationships are established. Experience in BWS and tobacco distribution welcomed but not mandatory.

Key Responsibilities

New Business Development

Identify and pursue new business opportunities across all print categories (large-format, window graphics, POP, campaigns, signage, backlit, and specialty materials).

Build and manage a robust pipeline of qualified prospects through proactive outreach, networking, trade events, and digital lead generation.

Lead discovery sessions with clients and agencies to understand campaign objectives, timelines, and budget parameters.

Develop and deliver compelling sales presentations and proposals tailored to each client’s brand and technical needs.

Negotiate pricing and terms in line with company margin targets and operational feasibility.

Maintain detailed opportunity records in HubSpot — full and accurate usage is mandatory.

Print & Technical Sales Expertise

Advise clients on optimal print solutions, including materials, finishing options, and installation methods.

Translate creative concepts into production-ready print specifications and liaise with internal teams to validate feasibility and costing.

Stay informed on emerging print technologies, substrates, and finishing techniques to position Firebolt as a consultative partner.

Champion Firebolt’s sustainable, high-quality LED and UV printing technologies (e.g., EFI VUTEk platforms) as a market differentiator.

Cross-Selling & Strategic Expansion

Identify opportunities to introduce Firebolt’s complementary capabilities (signage, illumination, fabrication, digital displays) within new print accounts.

Collaborate with the VP Sales and Marketing to align campaigns that bridge print and brand experience solutions.

Transition closed accounts to the Client Success team for onboarding and execution, maintaining relationship visibility through first project delivery.

Internal Collaboration

Work closely with the Production and Innovation teams to ensure quotes align with both client needs and internal capacity.

Provide insight to Marketing regarding industry trends and client feedback for campaign development.

Partner with the Client Success team to ensure a seamless handover post-sale and high client satisfaction.

Reporting & Performance

Maintain an accurate sales pipeline and forecasting through HubSpot.

Deliver weekly updates on new leads, conversion progress, and margin performance.

Meet or exceed agreed-upon KPIs related to margin, new client acquisition, and opportunity conversion.

Experience Requirements
5-8 years of B2B sales experience with end user print, large-format graphics, or visual communication program solutions.

Required Skills And Abilities

Proven success in new business development — hunter mindset required.

Minimum demonstrable success in selling digital print / POS programs with more than $1-$2M annual sales

Strong technical understanding of print processes (inkjet, UV, LED), substrates, fabrication, program integration, and installation.

Demonstrated ability to develop targeted account pitches by identifying vertical market segments and clients with current visual brand communication program executions.

Ability to develop and articulate integrated program solutions to fortune 500 brands.

Demonstrated ability to translate creative briefs into integrated visual brand value propositions utilizing temporary, semi-permanent and permanent solutions.

Confident negotiator with strong commercial acumen and margin awareness.

Excellent communication, presentation, and relationship-building skills.

Proficient in HubSpot (mandatory), Monday.com, and MS/Google Suite tools.

Comfortable working cross-functionally with production, marketing, and project management teams.

Self-starter able to work independently and travel as needed for client visits and trade events (up to 40%).

Performance Metrics (KPIs)

New Client Acquisition (NCA):?Number and value of new accounts onboarded per quarter.

Margin Achievement:?Average gross margin maintained across closed deals.

Pipeline Conversion Rate:?Percentage of qualified leads converting to revenue.

CRM Accuracy:?100% of opportunities logged and updated in HubSpot.

Cross-Sell Activity: Percentage of new print clients expanded into other Firebolt product categories within 6-12 months.

Disclaimer
This job description is not exhaustive and may evolve with business needs. Performance in core areas — including system usage, new business development, and forecast accuracy — will form part of the performance evaluation process.

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