Social Media Specialist, Insights & Analytics

Overview Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.
You’re not the person who will settle for just any role. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.
About You In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:
Responsibilities Track, analyze, and interpret social media KPIs across all platforms, providing regular performance reporting to social media team members and brand team stakeholders
Conduct in-depth analysis of social media campaigns by producing detailed performance reports that surface ROI, audience behavior patterns, and content effectiveness with clear, actionable recommendations
Use advanced analytics tools and statistical methods to identify trends, define consumer cohorts, and deliver data-driven guidance for program optimization
Perform competitive analyses and benchmark reporting to track brand performance against industry standards and competitors’ social media presence, identifying opportunities and gaps
Generate regular sentiment analysis reports, tracking brand health, share of voice, and consumer perception across social platforms to support brand team decision-making
Collaborate with social media team members, brand teams, and the broader Insights & Analytics team to establish meaningful performance metrics and goals, ensuring measurement frameworks are consistently applied across campaigns
Partner with agency teams to support content performance tracking and ensure measurement is integrated into holistic reporting deliverables
Trend Monitoring & Insights Stay ahead of social media trends, platform innovations, emerging formats, and new channels, translating observations into timely, strategic recommendations for the social team
Monitor social listening signals across platforms by mining comments, identifying category-relevant opportunities and cultural moments that could inform agile content responses
Tap into platform partnerships to leverage audience insights and optimize channel approach
Identify novel opportunities for consumer engagement and brand relevance through ongoing listening, trend analysis, and platform research
Support the agile and reactive content production framework by providing data-backed cultural context and platform insights that help internal creators and agency counterparts move quickly and confidently
Qualifications Bachelor’s degree in marketing, advertising, data analytics, communications, or related field
At least 3 years of experience in a relevant social media role
Further background in social media measurement and reporting across organic, paid, and earned/influencer marketing, with a track record of turning data into actionable recommendations
Deep understanding of the social media landscape, platform algorithms, and how content performance signals translate into strategic optimizations
Experience with social analytics and listening tools; proficiency with native social platforms and Sprinklr (or comparable platforms) strongly preferred
Strong analytical thinking with the ability to synthesize complex data sets into clear, compelling narratives for non-technical audiences
Excellent communication and presentation skills; ability to inform and influence stakeholders across functions and levels of seniority, including storytelling via data reporting
Demonstrated ability to monitor trends and translate cultural and platform signals into timely, strategic recommendations
Ability to manage multiple workstreams simultaneously in a fast-paced, highly matrixed organization
Experience providing insights for large brands and/or national campaigns is a plus
Experience within an agency environment is a plus
Bilingual in Spanish is a plus

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