Campaign Manager - TikTok Shop

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre.

We need a TikTok Shop‑Campaign Manager to execute creator‑led campaigns at scale within the TikTok Shop ecosystem. This full‑time role focuses on managing campaign budgets, sourcing and engaging creators through data‑driven outreach, and optimizing campaign performance via operational execution and analytics. The position is hybrid/flexible in Lehi, Utah.

Day in the life of a Campaign Manager

Execute creator acquisition through mass outreach using internal tools and data‑driven strategies.

Manage campaign budgets allocated by Account Managers and support budget allocation across multiple campaigns.

Identify, source, and engage creators for TikTok Shop campaigns using internal creator data platforms.

Coordinate with internal teams to align campaign execution, including Account Managers and Creator Management.

Track and analyze campaign performance, then adjust strategy based on performance insights.

Support large‑scale campaign launches and major campaign moments such as product launches and brand days.

Occasionally participate in client or brand meetings to gather requirements and support campaign alignment.

Qualifications and skills

Familiarity with TikTok Shop or the creator economy; TikTok Shop experience is strongly preferred.

Strong Excel skills, including advanced functions such as VLOOKUP.

Basic SQL knowledge and comfort working with internal databases.

Strong analytical thinking and willingness to deep dive into data and performance.

Project management capability and ability to manage multiple campaigns simultaneously.

Curiosity, strong learning agility, and an operational mindset.

Experience in digital marketing, e‑commerce operations, creator campaigns, BI/reporting, or dashboard creation is preferred.

How high performance is measured

Ability to manage multiple campaigns effectively and deliver campaign execution at scale.

Strong campaign performance optimization through data insights and strategy adjustments.

Efficient creator sourcing, outreach, and engagement to support brand campaign goals.

Strong collaboration with internal stakeholders across account management, creator management, and international teams.

Taking full ownership of campaign execution and following through to completion.

Career growth and development
This role offers strong learning opportunities and potential mobility into Account Manager roles or broader strategic roles over time. It is a great opportunity for someone who wants exposure to both campaign execution and operational strategy while building expertise in the TikTok Shop and creator commerce space.

First 30‑60‑90 Days Expectations

First 30 days: Learn Pattern’s internal creator data platforms, workflows, and campaign processes.

First 60 days: Successfully support and execute active creator campaigns.

First 90 days: Build confidence in budget management, creator outreach, and performance analysis; contribute recommendations to improve campaign outcomes through data‑driven insights.

Team
You will work with other Campaign Managers and be supervised by the Head of TikTok Shop Operations. You will also be mentored by the team and meet with them on a regular basis to discuss performance. The team is data driven and results oriented, collaborating regularly to implement actionable solutions. Ideas and input are encouraged from all members.

Company culture
Pattern values game‑changing ideas, data‑driven insights, partner‑obsessed service, and a do‑er mindset. The culture encourages initiative, accountability, and continuous improvement.

Hiring process

Initial phone interview with Talent Acquisition.

Video interview with a hiring manager.

Video interview with a panel of department leaders.

Professional reference checks.

Executive review.

Offer.

How to stand out as an applicant

Discuss professional accomplishments with specific data to quantify examples.

Provide insights on how you can add value and be the best addition to the team.

Show partner‑obsessed mindset at Pattern.

Share experience on any side projects related to data and analytics.

Benefits
Pattern offers a range of attractive benefits:

Unlimited PTO

Paid Holidays

Onsite Fitness Center

Company Paid Life Insurance

Casual Dress Code

Competitive Pay

Health, Vision, and Dental Insurance

401(k) match: Pattern matches 100% of the first 3% of eligible compensation deferred and 50% of the next 2% of eligible compensation deferred.

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

We may use artificial intelligence tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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