Programmatic Manager
LHH, West Palm Beach, FL, United States
Overview
We are seeking a detail-oriented and data-driven Programmatic & Ad Operations Manager to manage, optimize, and scale digital advertising campaigns across programmatic platforms. This role is responsible for campaign execution, trafficking, troubleshooting, reporting, and performance optimization to drive business results.
Key Responsibilities
Campaign Setup & Trafficking: Build, traffic, and launch digital campaigns across DSPs, ad servers, and social platforms
Ensure accuracy in targeting, creatives, tracking, and pacing
Programmatic Campaign Management Manage campaigns across platforms such as DV360, The Trade Desk, or similar DSPs
Monitor delivery, optimize performance, and adjust bidding strategies
Ad Operations Execution Implement and QA tracking pixels, tags, and creatives
Troubleshoot delivery issues, discrepancies, and technical errors
Maintain campaign documentation and workflows
Performance Optimization Analyze campaign KPIs (CTR, CPA, ROAS, viewability, etc.)
Conduct A/B testing on creatives, audiences, and placements
Optimize campaigns based on data insights
Reporting & Analytics Generate daily/weekly/monthly performance reports
Provide actionable insights and recommendations
Work with analytics tools (Google Analytics, Tableau, etc.)
Cross-Functional Collaboration Partner with media planners, account managers, and creative teams
Communicate campaign performance and technical updates to stakeholders
Qualifications
Bachelor’s degree in Marketing, Advertising, Business, or related field
We are seeking a detail-oriented and data-driven Programmatic & Ad Operations Manager to manage, optimize, and scale digital advertising campaigns across programmatic platforms. This role is responsible for campaign execution, trafficking, troubleshooting, reporting, and performance optimization to drive business results.
Key Responsibilities
Campaign Setup & Trafficking: Build, traffic, and launch digital campaigns across DSPs, ad servers, and social platforms
Ensure accuracy in targeting, creatives, tracking, and pacing
Programmatic Campaign Management Manage campaigns across platforms such as DV360, The Trade Desk, or similar DSPs
Monitor delivery, optimize performance, and adjust bidding strategies
Ad Operations Execution Implement and QA tracking pixels, tags, and creatives
Troubleshoot delivery issues, discrepancies, and technical errors
Maintain campaign documentation and workflows
Performance Optimization Analyze campaign KPIs (CTR, CPA, ROAS, viewability, etc.)
Conduct A/B testing on creatives, audiences, and placements
Optimize campaigns based on data insights
Reporting & Analytics Generate daily/weekly/monthly performance reports
Provide actionable insights and recommendations
Work with analytics tools (Google Analytics, Tableau, etc.)
Cross-Functional Collaboration Partner with media planners, account managers, and creative teams
Communicate campaign performance and technical updates to stakeholders
Qualifications
Bachelor’s degree in Marketing, Advertising, Business, or related field