Vice President, Marketing

Vice President, Marketing

About the Company

Pioneering company in the consumer services industry

Industry
Consumer Services

Type
Privately Held

About the Role

The Company is in search of a Vice President of Marketing to spearhead a global rebranding and digital expansion initiative. The successful candidate will be tasked with developing and executing a comprehensive marketing vision that not only strengthens the core direct sales model but also accelerates growth through the integration of e-commerce and franchising. This pivotal role demands a strategic and tactical leader who can manage the rebranding process, ensuring that the brand resonates with diverse markets and channels. The VP of Marketing will also be responsible for implementing strategies for e-commerce growth, driving omnichannel customer experiences, and enhancing brand loyalty through various marketing channels.

Applicants for the Vice President of Marketing position at the company should have a proven track record in developing and implementing marketing strategies that align global initiatives with regional execution. Experience in direct selling and franchise marketing is essential, as is the ability to use analytics to enhance campaigns and deliver actionable reports on marketing performance. The role requires a leader who can develop scalable marketing systems, training programs, and campaigns to support direct sellers and franchise partners. The VP will also be expected to promote engagement among direct sellers, franchisees, and customers through social media, influencer collaborations, PR, and experiential marketing. Close collaboration with the holding company's marketing team and external agencies is a key aspect of the role to ensure the delivery of world-class creative and strategic solutions.

Travel Percent
Less than 10%

Functions

• Marketing