Vice President, Marketing
Confidential, Dallas, TX, United States
Vice President, Marketing
About the Company
Popular online provider of test preparation courses
Industry
E-Learning Providers
Type
Privately Held
Founded
2003
Employees
501-1000
Categories
- Education
Specialties
- test preparation
- online test prep
- score improvement
- admissions tests
- and education management
- admissions exams
- sat exam prep
- education management
- nclex prep resources
- cpa study tools
- mcat prep books
- usmle question bank
- cfa exam prep
- naplex online course
- active learning method
- detailed answer explanations
- courses for ap
- educator tools
- bar exam review
- mobile learning applications
- undergraduate admissions prep
- medical licensing exam review
- and accounting & finance certification prep
Business Classifications
- B2B
- B2C
About the Role
The Company is seeking a Vice President of Marketing to lead revenue growth across its accounting, finance, and high school verticals. The successful candidate will be responsible for developing and executing integrated B2C and B2B marketing strategies, driving revenue and market share expansion, and building brand awareness in competitive and fragmented markets. This role requires a marketing leader with a proven track record in scaling revenue, deep expertise in modern performance marketing, and experience in international marketing. The VP will also be tasked with leading a distributed marketing organization, optimizing team performance, and ensuring a data-driven, results-oriented culture.
The ideal candidate for the Vice President of Marketing position at the company will have a history of success in complex digital environments, including experience with SEO, SEM, social media, and marketing technology. They should be adept at competitive positioning, and messaging, and have a strong financial acumen. The role demands a leader who is hands-on, yet strategic, and who can champion a culture of simplicity and clarity in marketing. The candidate should be comfortable operating in a fast-moving, privately held environment and be committed to the mission of transforming education. A background in scaling nuanced offerings, building marketing systems, and leading teams through growth is essential, as is a history of longevity and upward progression in their career.
Hiring Manager Title
COO
Travel Percent
Less than 10%
Functions
- Marketing