Design Lead, Shopify & DTC

Design Lead, Shopify & DTC, Ecommerce

Glendale, CA | Onsite, 5 days/week

Salary starts around $150,000

We’re looking for a Design Lead, Ecommerce to own the end-to-end design and user experience across a portfolio of direct-to-consumer websites. This role sits within the UI/UX function and reports to the Creative Director, UX/UI. You’ll be responsible for creating cohesive, high-performing digital experiences across multiple Shopify storefronts — ensuring a unified look and feel while optimizing for conversion, usability, and brand consistency.

This is a hybrid individual contributor and people leadership role. You’ll manage a small team of 2–3 designers while remaining hands-on in Figma and Shopify. A strong point of view on ecommerce best practices, design systems, and scalable UX is critical.

A portfolio of ecommerce and Shopify work is required for this role.

What You’ll Do:

• Lead design across a portfolio of DTC ecommerce websites, primarily on Shopify
• Create and maintain a unified design system that ensures consistency across multiple brands and storefronts
• Design and optimize key ecommerce experiences including homepage, PDP, PLP, cart, and checkout flows
• Establish scalable UX/UI patterns that improve usability, engagement, and conversion across all sites
• Partner closely with marketing, merchandising, and development teams to align design with business goals
• Work hands-on in Figma to create component-based systems, prototypes, and high-fidelity designs
• Collaborate with developers to implement and QA designs within Shopify environments
• Leverage data, user behavior insights, and testing to continuously refine site performance
• Introduce and integrate AI-driven design tools and workflows to improve efficiency and scalability
• Lead and mentor a team of 2–3 designers, providing direction, feedback, and growth support

Your Experience :

• 5+ years of UX/UI or digital design experience, with a strong focus on ecommerce and DTC brands
• Proven experience designing for Shopify storefronts (required)
• Strong portfolio showcasing ecommerce work across multiple websites or brands (required)
• Expertise in Figma, including component systems and scalable design frameworks
• Deep understanding of ecommerce UX best practices and customer journeys
• Experience building and maintaining design systems across multiple properties
• Strong collaboration skills working cross-functionally with product, marketing, and engineering teams
• Experience leading or mentoring designers