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Web & Ecommerce Specialist

Better Life Technology®, Lenexa, KS, United States


Better Life Technology® is a leader in manufacturing innovative vinyl flooring and print media solutions. Founded in 1998 in Lenexa, Kansas, the company is known for its durable, high-quality products made from 100% solid vinyl. Its product portfolio includes G-Floor®, G-Floor® Outdoor & Marine, G-Floor® Transit, G-Floor® Sport, and G-Floor® Graphic Print Media, which are easy to install and built to perform. Available in over 1,200 retail stores nationwide and online, Better Life Technology® continues to expand its offerings while maintaining a reputation for quality, consistency, and innovation.

Role Description
We are seeking a full-time Web & Ecommerce Designer to join our team at Better Life Technology®, based in Lenexa, KS. This is a hands‑on, on‑site role responsible for designing, building, and maintaining our websites and e‑commerce platforms across Shopify and WordPress.

This role goes beyond visual design. You will be responsible for executing updates, building pages, and continuously improving the performance and usability of our digital experiences.

Key responsibilities include designing user-friendly web interfaces, building and updating responsive web pages, and executing ongoing site improvements focused on usability, consistency, and conversion. This role requires daily hands‑on work, including page builds, product updates, site optimizations, and support for launches and promotions.

In addition to website execution, this role supports email marketing, SEO, and performance tracking to ensure all digital efforts are aligned and effective. You will help connect website experience with marketing campaigns, improve search visibility, and use data to drive better results.

You will work closely with cross‑functional teams to support product launches, promotions, and ongoing updates, while helping improve the overall online shopping experience for our customers.

Qualifications

Strong skills in web design, responsive design, and front-end development

Ability to both design and build web pages, combining visual design with hands‑on execution

Experience working directly in Shopify and/or WordPress, including building and updating pages and templates

Experience with e-commerce platforms, user experience, and conversion-focused design

Proficiency in HTML and CSS, with ability to troubleshoot and adjust layouts

Experience with email marketing platforms such as Klaviyo or HubSpot, including campaign execution and automated flows

Understanding of SEO best practices and experience applying them to websites and ecommerce environments

Experience using analytics tools such as GA4 and Google Search Console to evaluate performance and inform decisions

Strong attention to detail and ability to manage multiple projects and deadlines

Comfortable executing work directly, not just coordinating with developers or external teams

Previous experience in ecommerce or retail industries is a plus

Bachelor’s degree in a related field or equivalent work experience

Portfolio required. Please include examples of websites you have personally built and maintained.

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