Marketplaces Manager
Create Wellness, New York, NY, United States
We're hiring a Marketplaces Manager to be a hands‑on, execution‑first operator and a true right‑hand partner to the Marketplaces Lead.
This role is for someone who:
Lives in Amazon Seller Central and knows what it takes to win on the platform
Is analytical to the core — obsessed with incrementality, ROAS, and profitable growth
Thinks about marketplaces in the context of the full business, not just one channel
Is obsessively organized — tracks every moving piece across campaigns, listings, deals, and launches without missing a beat
Wants to build something, not just maintain it
You’ll own day‑to‑day Amazon execution in collaboration with the Marketplaces Lead — running PPC, catalog, PDPs, and deals. You’ll have real input into channel strategy and the roadmap, playing a central role in scaling one of our biggest revenue drivers.
Beyond Amazon, you’ll own Target.com, Walmart.com, and Instacart end‑to‑end, while leading expansion into new marketplaces.
What You’ll Do
Amazon Strategy & Execution
Run PPC end‑to‑end: performance audits, keyword research, campaign creation, bid/budget/keyword adjustments, and negative‑term management
Partner with Ops on inbound planning — flag coverage risks (stockouts, Buy Box suppression, velocity shifts) for visibility
Optimize PDPs: copy, imagery, A+ content, Brand Store, and Brand Story
Manage catalog: listing creation, variations, bundles, and backend attribute audits
Own account health and compliance: proactive monitoring, creating and resolving seller support cases, and ensuring policy adherence
Monitor pricing and Buy Box integrity across channels and flag suppression risks
Schedule and QA deals, Lightning Deals, and tentpole event participation (Prime Day, BFCM, etc.)
Marketplace Ownership & Expansion
Own strategy and execution across Target.com, Walmart.com, Instacart, and other marketplaces
Drive marketplace expansion by launching, scaling, and optimizing new channels
Tailor strategy to each platform — what works on Amazon isn't what works on Instacart
Reporting & Analysis
Monitor spend, sales, ROAS, and inventory flags across all marketplaces
Flag anomalies fast: CVR drops, organic rank shifts, stockout risk, Buy Box loss
Track organic rank trends on priority keywords (Brand Analytics SQP, Helium 10)
Track competitors and overall market movement (search volume, BSR charts, Smart Scout)
Proactively surface new tests, tactics, and growth opportunities — not just report on what happened
Requirements
2-4 years of hands‑on experience managing marketplaces (Amazon required; Target.com, Walmart.com, and/or Instacart a strong plus)
VMS/CPG background or experience in another high‑repeat‑purchase category
Deep Amazon Seller Central expertise across PPC, catalog, PDPs, and account health
Fluency with Helium 10, Xnurta, Smart Scout, or similar marketplace tools
Strong analytical mindset — focused on incrementality and profitable growth, not vanity metrics
Organized and process‑oriented — you can manage a lot of moving pieces without dropping any
What We’re Looking For
You think like an owner, not a coordinator
You're analytical by default — every decision ties back to a number
You're fast, resourceful, and don't wait to be told what to do
You care about profitable growth and real business outcomes, not top‑line alone
You're excited to build across multiple marketplaces, not just run one
Nice to Have
Agency experience managing marketplace accounts across multiple brands
Experience launching a brand on a new marketplace from scratch
Familiarity with Shopify and broader DTC ecommerce metrics
Background in health, wellness, or sports nutrition
Comfort with AI‑assisted workflows and productivity tools (we use Claude, ClickUp, Granola)
#J-18808-Ljbffr
This role is for someone who:
Lives in Amazon Seller Central and knows what it takes to win on the platform
Is analytical to the core — obsessed with incrementality, ROAS, and profitable growth
Thinks about marketplaces in the context of the full business, not just one channel
Is obsessively organized — tracks every moving piece across campaigns, listings, deals, and launches without missing a beat
Wants to build something, not just maintain it
You’ll own day‑to‑day Amazon execution in collaboration with the Marketplaces Lead — running PPC, catalog, PDPs, and deals. You’ll have real input into channel strategy and the roadmap, playing a central role in scaling one of our biggest revenue drivers.
Beyond Amazon, you’ll own Target.com, Walmart.com, and Instacart end‑to‑end, while leading expansion into new marketplaces.
What You’ll Do
Amazon Strategy & Execution
Run PPC end‑to‑end: performance audits, keyword research, campaign creation, bid/budget/keyword adjustments, and negative‑term management
Partner with Ops on inbound planning — flag coverage risks (stockouts, Buy Box suppression, velocity shifts) for visibility
Optimize PDPs: copy, imagery, A+ content, Brand Store, and Brand Story
Manage catalog: listing creation, variations, bundles, and backend attribute audits
Own account health and compliance: proactive monitoring, creating and resolving seller support cases, and ensuring policy adherence
Monitor pricing and Buy Box integrity across channels and flag suppression risks
Schedule and QA deals, Lightning Deals, and tentpole event participation (Prime Day, BFCM, etc.)
Marketplace Ownership & Expansion
Own strategy and execution across Target.com, Walmart.com, Instacart, and other marketplaces
Drive marketplace expansion by launching, scaling, and optimizing new channels
Tailor strategy to each platform — what works on Amazon isn't what works on Instacart
Reporting & Analysis
Monitor spend, sales, ROAS, and inventory flags across all marketplaces
Flag anomalies fast: CVR drops, organic rank shifts, stockout risk, Buy Box loss
Track organic rank trends on priority keywords (Brand Analytics SQP, Helium 10)
Track competitors and overall market movement (search volume, BSR charts, Smart Scout)
Proactively surface new tests, tactics, and growth opportunities — not just report on what happened
Requirements
2-4 years of hands‑on experience managing marketplaces (Amazon required; Target.com, Walmart.com, and/or Instacart a strong plus)
VMS/CPG background or experience in another high‑repeat‑purchase category
Deep Amazon Seller Central expertise across PPC, catalog, PDPs, and account health
Fluency with Helium 10, Xnurta, Smart Scout, or similar marketplace tools
Strong analytical mindset — focused on incrementality and profitable growth, not vanity metrics
Organized and process‑oriented — you can manage a lot of moving pieces without dropping any
What We’re Looking For
You think like an owner, not a coordinator
You're analytical by default — every decision ties back to a number
You're fast, resourceful, and don't wait to be told what to do
You care about profitable growth and real business outcomes, not top‑line alone
You're excited to build across multiple marketplaces, not just run one
Nice to Have
Agency experience managing marketplace accounts across multiple brands
Experience launching a brand on a new marketplace from scratch
Familiarity with Shopify and broader DTC ecommerce metrics
Background in health, wellness, or sports nutrition
Comfort with AI‑assisted workflows and productivity tools (we use Claude, ClickUp, Granola)
#J-18808-Ljbffr