Web & Digital Engineering Manager
Forest Lawn Memorial-Park Association, Glendale, CA, United States
Description
Forest Lawn has been an integral part of the Southern California community since 1906, providing the highest standards of ethical and personal service to the families we serve. For more than a century, we have helped people honor and remember their loved ones by offering compassionate guidance, thoughtfully designed environments, and meaningful funeral and memorial services.
Forest Lawn is an industry leader. We don't wait for change - we lead it. Innovation is fundamental to our mission; it's how we continuously find better ways to serve families across Southern California and beyond.
Today, the way families seek information, make decisions, and connect with us is changing - and we see this as an opportunity to lead once again. Rather than simply sustaining systems, we are investing in modern digital platforms, experiences, and capabilities that reflect the care, trust, and excellence families expect from us. This includes embracing emerging technologies, including AI, and thoughtfully applying them to improve experiences, efficiency, and impact -- knowing that technology will continue to evolve.
By working at Forest Lawn as a Web & Digital Engineering Manager in our Technology Services Department, you will have the opportunity to build and lead innovative digital solutions from the ground up, shaping how families interact with our organization online. This role is ideal for someone who takes initiative. You will be a driver -- someone who can take a concept from idea to execution and own outcomes from start to finish. You will mentor and inspire cross-functional teams - including engineers, designers, and external partners - to deliver customer-focused digital experiences across Shopify and WordPress storefronts, marketing sites, and Salesforce Experience Cloud portals.
This role is not about maintaining legacy systems. It's about reimagining technology to better serve families, empowering your teams to think creatively, and leading meaningful projects that make a lasting impact on thousands of lives every year.
What You'll Be Doing:
Lead cross-functional teams (engineers, designers, vendors) and manage Agile ceremonies, capacity planning, and roadmaps tied to OKRs.
Provide technical mentorship and daily direction for internal developers and vendors.
Draft Statements of Work (SOWs), manage agency partners, enforce timelines, QA gates, and release readiness.
Communicate risks, trade-offs, and project status to executives and non-technical stakeholders.
Architect, build, and review features across WordPress, Shopify, and Salesforce Experience Cloud platforms.
Implement CI/CD pipelines, code review standards, branching strategies, and automated testing for multi-environment setups.
Manage hosting, deployments, uptime monitoring, and maintain healthy Core Web Vitals.
Collaborate with Marketing to improve CVR, AOV, and LTV/CAC through site speed, UX, and experimentation.
Implement and maintain GA4, server-side tagging, pixels, and conversion APIs for accurate data and attribution.
Create self-serve dashboards and instrumentation standards for product and marketing stakeholders.
Deliver secure, branded Salesforce Experience Cloud portals with authentication, permissions, and case management.
Integrate external content/services and use Salesforce CMS Connect to surface WordPress content in portals.
Design secure data flows between Shopify, WordPress, and Salesforce using APIs, webhooks, and iPaaS tools like MuleSoft.
Enforce security best practices (OWASP), accessibility (WCAG 2.2 AA), SEO, and privacy compliance (GDPR/CCPA).
Manage identities and SSO (SAML/OIDC) and stay current on emerging security standards.
Requirements
Bachelor's degree in Computer Science, Web Development, or a related field.
3+ years of professional web development experience, with at least 1+ years in a project management or technical lead role.
Minimum of 3 years of front-end and back-end technologies and other modern programming languages.
Project Management certification (PMP, Scrum Master, or equivalent)
Expertise in WordPress: custom themes/plugins, REST API, and performance/security optimization.
Strong understanding of analytics: GA4 (events/parameters), tagging (GTM or equivalent), and practical A/B testing.
Familiarity with Agile/Scrum methodologies.
Deep understanding of web design, UX/UI, accessibility, and SEO best practices.
Excellent communication, organizational, and leadership skills.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
Preferred Qualifications
Strong proficiency in Salesforce Experience Cloud or other Saleforce products, including site administration and integration patterns; familiarity with Sales/Service Cloud data models.
Knowledge of modern frameworks (Next.js/React), GraphQL, Node.js, and headless/server-side rendering architectures.
Familiarity with security and identity standards (OAuth/OIDC, SAML), privacy compliance, and PCI considerations for commerce.
Understanding of Esri (ArcGIS) and GIS mapping integration.
Hands-on experience with Shopify: Liquid, theme performance, Storefront/Admin APIs, and app ecosystem governance.
Competitive Benefits
Forest Lawn takes pride in offering an excellent benefits package to our employees, which taken as a whole, leads our industry and is competitive with the benefits in just about any other industry.
Click here to learn more about our benefit offerings.
Drug Testing Policy
Prior to beginning employment, all job applicants who receive a job offer will be required to voluntarily submit to a drug screening test conducted by a laboratory designated by Forest Lawn. The drug screening method is a hair collection test that will detect the use of illegal drugs within the past 90 days. A positive drug test may result in the withdrawal of the job offer.
E-Verify Statement
Forest Lawn has registered to participate in the federal government's E-Verify program. With E-Verify we are able to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. With respect to new hires, the E-Verify process is completed in conjunction with a new hire's completion of the Form I-9, Employment Eligibility Verification upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates.
For up-to-date information on E-Verify, go to https://www.e-verify.gov/employees/e-verify-overview.
Fair Chance Initiative for Hiring Ordinance
Forest Lawn will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
Forest Lawn has been an integral part of the Southern California community since 1906, providing the highest standards of ethical and personal service to the families we serve. For more than a century, we have helped people honor and remember their loved ones by offering compassionate guidance, thoughtfully designed environments, and meaningful funeral and memorial services.
Forest Lawn is an industry leader. We don't wait for change - we lead it. Innovation is fundamental to our mission; it's how we continuously find better ways to serve families across Southern California and beyond.
Today, the way families seek information, make decisions, and connect with us is changing - and we see this as an opportunity to lead once again. Rather than simply sustaining systems, we are investing in modern digital platforms, experiences, and capabilities that reflect the care, trust, and excellence families expect from us. This includes embracing emerging technologies, including AI, and thoughtfully applying them to improve experiences, efficiency, and impact -- knowing that technology will continue to evolve.
By working at Forest Lawn as a Web & Digital Engineering Manager in our Technology Services Department, you will have the opportunity to build and lead innovative digital solutions from the ground up, shaping how families interact with our organization online. This role is ideal for someone who takes initiative. You will be a driver -- someone who can take a concept from idea to execution and own outcomes from start to finish. You will mentor and inspire cross-functional teams - including engineers, designers, and external partners - to deliver customer-focused digital experiences across Shopify and WordPress storefronts, marketing sites, and Salesforce Experience Cloud portals.
This role is not about maintaining legacy systems. It's about reimagining technology to better serve families, empowering your teams to think creatively, and leading meaningful projects that make a lasting impact on thousands of lives every year.
What You'll Be Doing:
Lead cross-functional teams (engineers, designers, vendors) and manage Agile ceremonies, capacity planning, and roadmaps tied to OKRs.
Provide technical mentorship and daily direction for internal developers and vendors.
Draft Statements of Work (SOWs), manage agency partners, enforce timelines, QA gates, and release readiness.
Communicate risks, trade-offs, and project status to executives and non-technical stakeholders.
Architect, build, and review features across WordPress, Shopify, and Salesforce Experience Cloud platforms.
Implement CI/CD pipelines, code review standards, branching strategies, and automated testing for multi-environment setups.
Manage hosting, deployments, uptime monitoring, and maintain healthy Core Web Vitals.
Collaborate with Marketing to improve CVR, AOV, and LTV/CAC through site speed, UX, and experimentation.
Implement and maintain GA4, server-side tagging, pixels, and conversion APIs for accurate data and attribution.
Create self-serve dashboards and instrumentation standards for product and marketing stakeholders.
Deliver secure, branded Salesforce Experience Cloud portals with authentication, permissions, and case management.
Integrate external content/services and use Salesforce CMS Connect to surface WordPress content in portals.
Design secure data flows between Shopify, WordPress, and Salesforce using APIs, webhooks, and iPaaS tools like MuleSoft.
Enforce security best practices (OWASP), accessibility (WCAG 2.2 AA), SEO, and privacy compliance (GDPR/CCPA).
Manage identities and SSO (SAML/OIDC) and stay current on emerging security standards.
Requirements
Bachelor's degree in Computer Science, Web Development, or a related field.
3+ years of professional web development experience, with at least 1+ years in a project management or technical lead role.
Minimum of 3 years of front-end and back-end technologies and other modern programming languages.
Project Management certification (PMP, Scrum Master, or equivalent)
Expertise in WordPress: custom themes/plugins, REST API, and performance/security optimization.
Strong understanding of analytics: GA4 (events/parameters), tagging (GTM or equivalent), and practical A/B testing.
Familiarity with Agile/Scrum methodologies.
Deep understanding of web design, UX/UI, accessibility, and SEO best practices.
Excellent communication, organizational, and leadership skills.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
Preferred Qualifications
Strong proficiency in Salesforce Experience Cloud or other Saleforce products, including site administration and integration patterns; familiarity with Sales/Service Cloud data models.
Knowledge of modern frameworks (Next.js/React), GraphQL, Node.js, and headless/server-side rendering architectures.
Familiarity with security and identity standards (OAuth/OIDC, SAML), privacy compliance, and PCI considerations for commerce.
Understanding of Esri (ArcGIS) and GIS mapping integration.
Hands-on experience with Shopify: Liquid, theme performance, Storefront/Admin APIs, and app ecosystem governance.
Competitive Benefits
Forest Lawn takes pride in offering an excellent benefits package to our employees, which taken as a whole, leads our industry and is competitive with the benefits in just about any other industry.
Click here to learn more about our benefit offerings.
Drug Testing Policy
Prior to beginning employment, all job applicants who receive a job offer will be required to voluntarily submit to a drug screening test conducted by a laboratory designated by Forest Lawn. The drug screening method is a hair collection test that will detect the use of illegal drugs within the past 90 days. A positive drug test may result in the withdrawal of the job offer.
E-Verify Statement
Forest Lawn has registered to participate in the federal government's E-Verify program. With E-Verify we are able to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. With respect to new hires, the E-Verify process is completed in conjunction with a new hire's completion of the Form I-9, Employment Eligibility Verification upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates.
For up-to-date information on E-Verify, go to https://www.e-verify.gov/employees/e-verify-overview.
Fair Chance Initiative for Hiring Ordinance
Forest Lawn will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.