Sr Design Principal
Brillio, Coppell, TX, United States
Role Summary
As an
AI Product Design Lead , you are an executive design leader accountable for driving business outcomes through the AI Product Design practice. You set the vision and strategic direction for how Brillio helps clients conceive, validate, and scale AI-powered products—connecting experience strategy to measurable value such as adoption, efficiency, growth, and risk reduction.
You lead the practice by establishing standards, operating rhythms, and governance that ensure high-quality, responsible, user-centered AI experiences across a portfolio of engagements. You guide teams as AI interaction models evolve—from assistive and adaptive experiences to agentic systems—ensuring clarity, trust, safety, and human agency remain non-negotiable.
Internally, you are responsible for design excellence at scale: building and mentoring designers and design leaders, growing capability, and raising design maturity across geographies and squads. You align cross-functional leaders across product, engineering, data/AI, and delivery to position the practice for growth. You ensure work is executed with predictable quality, strong collaboration, and clear accountability.
Externally, you serve as a senior client partner—and a creative leader—shaping pursuit strategy, setting a compelling experience narrative, and bringing “big ideas” to pitches and proposals that help clients envision what’s possible with AI. You influence executive stakeholders, represent Brillio’s point of view on AI product design, and translate ambiguity into clear, differentiated value propositions.
Project Responsibilities
Own experience strategy and outcomes across engagements, ensuring design direction aligns to client objectives, delivery plans, and measurable business impact.
Serve as the senior, client-facing design leader: communicate project objectives, align executive stakeholders, and facilitate key working sessions and workshops when needed.
Equip Design Leads to execute: provide strategic guidance, decision frameworks, and timely oversight through critical reviews, escalation support, and clear tradeoff calls.
Ensure teams have what they need to do their best work: partner with delivery to confirm staffing and scope, remove blockers, manage risk, and maintain a high bar for collaboration and outcomes.
Business Growth Responsibilities
Drive studio growth by shaping pursuits and account strategy, enabling go-to-market teams with a clear design point of view, and representing the practice in executive forums.
Win net-new work and expand existing clients by cultivating executive relationships, identifying whitespace opportunities, and partnering with sales and account teams to convert design-led value into growth.
Design Practice Growth Responsibilities
Establish and enforce practice standards for AI product design (quality, responsible design, and consistency), including governance for systems and reusable patterns across teams
Set standards for modern AI-accelerated ways of working while ensuring a high bar for quality and clarity of thought.
Set the tone and operating model for the AI Product Design practice across the studio—defining what “great” looks like and how teams deliver it consistently.
Build and evolve career frameworks, learning and growth charters, and professional development plans to grow and retain senior talent.
Business and Collaboration Skills
Cultivate strong executive relationships by grounding experience strategy in client business priorities and clearly linking design decisions to measurable outcomes.
Lead alignment and decision‑making through clear, confident communication with senior client and cross‑functional stakeholders, building trust and momentum across engagements.
Identify what’s next for clients by staying aware of shifts in user behavior, technology, and AI-enabled experiences, and translating those signals into actionable opportunities.
Qualifications
Education
Bachelor’s or Master’s degree in Product Design, UX / Interaction Design, Human–Computer Interaction (HCI), Computer Graphics, or related field. Equivalent practical experience with a strong design portfolio is accepted.
Experience
14+ years of experience designing and delivering digital products and services, with at least 5 years leading multi-disciplinary design and product teams. Demonstrated ability to manage large-scale enterprise or consumer product design initiatives and client engagements.
NOTE : No candidate without a curated, well-designed portfolio available via a public url will be considered.
To know more about Brillio CES :
https://www.brillio.com/services-customer-experience-services/
Why should you apply for this role?
Brillio helps clients deliver authentic and responsive experiences that drive significant impact on profitability & customer advocacy through data-led experience reimagination, focus on customer journeys and partnerships with leading CRM and CX Platforms.
.
Equal Employment Opportunity Declaration
Brillio is an equal opportunity employer to all, regardless of age ancestry, colour, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), and sexual orientation.
#LI-UV1
As an
AI Product Design Lead , you are an executive design leader accountable for driving business outcomes through the AI Product Design practice. You set the vision and strategic direction for how Brillio helps clients conceive, validate, and scale AI-powered products—connecting experience strategy to measurable value such as adoption, efficiency, growth, and risk reduction.
You lead the practice by establishing standards, operating rhythms, and governance that ensure high-quality, responsible, user-centered AI experiences across a portfolio of engagements. You guide teams as AI interaction models evolve—from assistive and adaptive experiences to agentic systems—ensuring clarity, trust, safety, and human agency remain non-negotiable.
Internally, you are responsible for design excellence at scale: building and mentoring designers and design leaders, growing capability, and raising design maturity across geographies and squads. You align cross-functional leaders across product, engineering, data/AI, and delivery to position the practice for growth. You ensure work is executed with predictable quality, strong collaboration, and clear accountability.
Externally, you serve as a senior client partner—and a creative leader—shaping pursuit strategy, setting a compelling experience narrative, and bringing “big ideas” to pitches and proposals that help clients envision what’s possible with AI. You influence executive stakeholders, represent Brillio’s point of view on AI product design, and translate ambiguity into clear, differentiated value propositions.
Project Responsibilities
Own experience strategy and outcomes across engagements, ensuring design direction aligns to client objectives, delivery plans, and measurable business impact.
Serve as the senior, client-facing design leader: communicate project objectives, align executive stakeholders, and facilitate key working sessions and workshops when needed.
Equip Design Leads to execute: provide strategic guidance, decision frameworks, and timely oversight through critical reviews, escalation support, and clear tradeoff calls.
Ensure teams have what they need to do their best work: partner with delivery to confirm staffing and scope, remove blockers, manage risk, and maintain a high bar for collaboration and outcomes.
Business Growth Responsibilities
Drive studio growth by shaping pursuits and account strategy, enabling go-to-market teams with a clear design point of view, and representing the practice in executive forums.
Win net-new work and expand existing clients by cultivating executive relationships, identifying whitespace opportunities, and partnering with sales and account teams to convert design-led value into growth.
Design Practice Growth Responsibilities
Establish and enforce practice standards for AI product design (quality, responsible design, and consistency), including governance for systems and reusable patterns across teams
Set standards for modern AI-accelerated ways of working while ensuring a high bar for quality and clarity of thought.
Set the tone and operating model for the AI Product Design practice across the studio—defining what “great” looks like and how teams deliver it consistently.
Build and evolve career frameworks, learning and growth charters, and professional development plans to grow and retain senior talent.
Business and Collaboration Skills
Cultivate strong executive relationships by grounding experience strategy in client business priorities and clearly linking design decisions to measurable outcomes.
Lead alignment and decision‑making through clear, confident communication with senior client and cross‑functional stakeholders, building trust and momentum across engagements.
Identify what’s next for clients by staying aware of shifts in user behavior, technology, and AI-enabled experiences, and translating those signals into actionable opportunities.
Qualifications
Education
Bachelor’s or Master’s degree in Product Design, UX / Interaction Design, Human–Computer Interaction (HCI), Computer Graphics, or related field. Equivalent practical experience with a strong design portfolio is accepted.
Experience
14+ years of experience designing and delivering digital products and services, with at least 5 years leading multi-disciplinary design and product teams. Demonstrated ability to manage large-scale enterprise or consumer product design initiatives and client engagements.
NOTE : No candidate without a curated, well-designed portfolio available via a public url will be considered.
To know more about Brillio CES :
https://www.brillio.com/services-customer-experience-services/
Why should you apply for this role?
Brillio helps clients deliver authentic and responsive experiences that drive significant impact on profitability & customer advocacy through data-led experience reimagination, focus on customer journeys and partnerships with leading CRM and CX Platforms.
.
Equal Employment Opportunity Declaration
Brillio is an equal opportunity employer to all, regardless of age ancestry, colour, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), and sexual orientation.
#LI-UV1